Refinery Media launches SUPERMODELME.tv in a MOU Signing...

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Refinery Media Refinery Media Refinery Media Refinery Media 28 Maxwell Road, #02 28 Maxwell Road, #02 28 Maxwell Road, #02 28 Maxwell Road, #02-16A, red dot Traffic, Singapore 069120 16A, red dot Traffic, Singapore 069120 16A, red dot Traffic, Singapore 069120 16A, red dot Traffic, Singapore 069120 For Immediate Release Refinery Media launches SUPERMODELME.tv in a MOU Signing with Exploit Technologies Pte Ltd SINGAPORE, 14 May 2009 | On Thursday, 14 May 2009, the signing of a Memorandum of Understanding (MOU) between multimedia production agency Refinery Media and Exploit Technologies Pte Ltd – a member of A*STAR – will see the beginnings of Substream, the latest web- based subtitling technology to hit Singapore’s new media industry which allows viewers to switch between English and Mandarin subtitles with ease as they view online programmes, including SUPERMODELME.tv, a reality model search conceptualised and produced by Refinery Media. Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore’s most successful entertainment and nightlife entrepreneurs. “A homegrown start-up like Refinery Media is a bright spark in today’s economic climate. I am impressed with the drive and courage of Refinery Media’s founder, Karen Seah, in investing in a new media startup despite the crisis. This is an inspiring story of how a young Singaporean pushes on, despite the downturn, to leverage made-in-Singapore technologies to find open up new market opportunities,” said Mr. Boon. Set to debut on 16 June 2009, SUPERMODELME.tv is a twice weekly, 20-episode online model search that will showcase the ups and downs encountered by ten aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and even India, as they compete for the Grand Prize of S$10,000 and for the chance of becoming the next prominent Asian face to grace runways and fashion magazines. Hosted by Singapore’s first supermodel, Charmaine Harn, the road to success for the triumphant model will not be easy as they must deal with the pressures of living together under one roof. Above all else to avoid weekly elimination, they must impress a panel of resident judges, made up of established fashion industry veterans, including prolific fashion photographer Geoff Ang and guest judges such as fashion designer Frederick Lee and celebrity hairstylist, David Gan, through a series of specially designed challenges. SUPERMODELME.tv is not your average web-based reality programme with the introduction and use of Hyperspot technology, the hottest tech-speak that will bring virtual lifestyle entertainment to the very next interactive level. With Hyperspot technology enabled, viewers can receive real-time information on the models’ apparel, as well as exclusive hair and beauty tips, simply by clicking on the images of their choice. Viewers will also be able to enjoy instant information on the brands, prices and even details on where to buy the outfits worn by the models. At the same time, there will maximum programme participation as viewers can interact directly and freely with the models via online voting, web conferences, virtual chat-rooms and even post their comments and thoughts about the programme on the website. “SUPERMODELME.tv – Asia’s most groundbreaking online reality programme, is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience. The audience will be able to experience the thrill and receive immediate fulfilment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coifing chic runway hair-dos”, added Ms Seah.

Transcript of Refinery Media launches SUPERMODELME.tv in a MOU Signing...

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28 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #02----16A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 069120

For Immediate Release

Refinery Media launches SUPERMODELME.tv in a MOU Signing with

Exploit Technologies Pte Ltd

SINGAPORE, 14 May 2009 | On Thursday, 14 May 2009, the signing of a Memorandum of Understanding (MOU) between multimedia production agency Refinery Media and Exploit Technologies Pte Ltd – a member of A*STAR – will see the beginnings of Substream, the latest web-based subtitling technology to hit Singapore’s new media industry which allows viewers to switch between English and Mandarin subtitles with ease as they view online programmes, including SUPERMODELME.tv, a reality model search conceptualised and produced by Refinery Media. Conducted through a press briefing at the Red Dot Traffic Museum, the MOU signing ceremony will be graced by Guest-of-Honour, Mr. Lim Chuan Poh, Chairman of A*STAR and finalises the partnership between Exploit Technologies, as represented by Executive Chairman Mr. Boon Swan Foo, and Refinery Media, by its Founder Ms. Karen Seah, who is also one of Singapore’s most successful entertainment and nightlife entrepreneurs. “A homegrown start-up like Refinery Media is a bright spark in today’s economic climate. I am impressed with the drive and courage of Refinery Media’s founder, Karen Seah, in investing in a new media startup despite the crisis. This is an inspiring story of how a young Singaporean pushes on, despite the downturn, to leverage made-in-Singapore technologies to find open up new market opportunities,” said Mr. Boon. Set to debut on 16 June 2009, SUPERMODELME.tv is a twice weekly, 20-episode online model search that will showcase the ups and downs encountered by ten aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and even India, as they compete for the Grand Prize of S$10,000 and for the chance of becoming the next prominent Asian face to grace runways and fashion magazines. Hosted by Singapore’s first supermodel, Charmaine Harn, the road to success for the triumphant model will not be easy as they must deal with the pressures of living together under one roof. Above all else to avoid weekly elimination, they must impress a panel of resident judges, made up of established fashion industry veterans, including prolific fashion photographer Geoff Ang and guest judges such as fashion designer Frederick Lee and celebrity hairstylist, David Gan, through a series of specially designed challenges. SUPERMODELME.tv is not your average web-based reality programme with the introduction and use of Hyperspot technology, the hottest tech-speak that will bring virtual lifestyle entertainment to the very next interactive level. With Hyperspot technology enabled, viewers can receive real-time information on the models’ apparel, as well as exclusive hair and beauty tips, simply by clicking on the images of their choice. Viewers will also be able to enjoy instant information on the brands, prices and even details on where to buy the outfits worn by the models. At the same time, there will maximum programme participation as viewers can interact directly and freely with the models via online voting, web conferences, virtual chat-rooms and even post their comments and thoughts about the programme on the website. “SUPERMODELME.tv – Asia’s most groundbreaking online reality programme, is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience. The audience will be able to experience the thrill and receive immediate fulfilment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coifing chic runway hair-dos”, added Ms Seah.

Page 2: Refinery Media launches SUPERMODELME.tv in a MOU Signing ...etpl.vatitude.com/.../supermodelme+tv+-+event+release+(14th+May+… · For Immediate Release Refinery Media launches SUPERMODELME.tv

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28 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #02----16A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 069120

Asia’s first online reality programme – SUPERMODELME.tv is proudly presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide, and also supported by the following partners: Exploit Technologies Pte Ltd (A member of A*STAR), Jetstar Asia Airways, The Ascott, Redken, M.A.C., Tiger, Piper Heidsieck, Russian Vodka, Red Bull, F&N, alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse, ZARA, Her World, NuYou, Mimolette, Red Dot Traffic, Zouk, Suncoast Sitra, True Group, IDP, Akamai, m:idea and Webvisions. "We are proud and excited to be associated with this reality TV show made for the Internet. It showcases a new engagement model for both TV viewers, and Internet users used to watching videos online. StarHub Mobile customers will also get exclusive mob-isodes of 'behind the scenes' footage and 'confessions' filmed by the models themselves using StarHub-provided camera handsets. We are pleased to provide our Hub Trooper Premium Technical Support service to Refinery Media where the cast and crew will enjoy the extensive range of StarHub's entertainment, communications and connectivity services on location throughout the shoot. They will be able to access to StarHub's cable TV programmes while staying in touch with the world, and their friends and family both online and on mobile", said Ms Iris Wee, Head of StarHub’s Marketing.

##### Issued by: Through: Adrian Eugene Seet Petrina Teoh / Alvin Tan The Refinery Studio PR Communications Pte Ltd Tel: 6221 8460 Fax: 62278480 Tel: 6227 2135 Fax: 6227 3915 Email: [email protected] Email: [email protected] /

[email protected]

About Refinery Media Refinery Media is a subsidiary of creative agency - The Refinery Studio. A Singapore set-up and established in February 2009 by Karen Seah, reputed veteran in the clubbing scene and lifestyle arena. Refinery Media represents the multimedia production arm of The Refinery Studio; setting its stage as an individualistic outfit that defines itself with a cross-disciplinary illustration of creative expertise.

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28 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #0228 Maxwell Road, #02----16A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 06912016A, red dot Traffic, Singapore 069120

SUPERMODELME.tv summary fact sheet

Debut: 16th June 2009, Tuesday

Site: www.SUPERMODELME.tv. (Enjoy the smoothest streaming experience on SUPERMODLEME.tv at speeds up to 100Mbps with StarHub’s MaxOnline.) Video on Demand: Catch SUPERMODELME.tv exclusive mobisodes, behind the scenes and video blogs on demand on your mobile phone with StarHub Mobile. SMS <SMM> to 6757. Hosted by: Charmaine Harn – Top Fashion Model Programme content: Asia’s first groundbreaking online reality programme where 10 models from Singapore, Malaysia, Korea, Thailand, the Philippines and India will compete to be Asia’s next hottest face on the runways and magazines. 20 episodes, broadcasted twice-weekly and over 10 weeks, each week will see the elimination of one model. SUPERMODELME.tv will present the glitz, glamour and unforgiving demands of the fashion world, as the models battle out to be the winner of SUPERMODELME.tv. Resident Judges: Geoff Ang – Fashion Photographer, Olivier Henry – Fashion Photographer, Jeanette Ejlersen – Fashion & Beauty Director, Her World and Grace Lee – Editor-in-Chief, NuYou. Guest Judges: Andrew Tan – Owner of leading modeling agency, Andrew’s Models (Malaysia), Clarence Lee – Celebrity Make-up Artist, David Gan – Celebrity Hairstylist, Elaine Daly – Actress/Former Miss Malaysia 2003-2004, Frederick Lee – Fashion Designer, Furqan Saini – Fashion Stylist, Irene Ang – Actress and Host, Marcus A.C. – Entertainer and Show Producer, Rebecca Tan – Model and Host, Rick Tan – Ex Model and Host, Rizal Ahyar – Show Director and Sam Ong – Celebrity Make-up Artist. The 10 finalists: Clara Schmalfeld, America (Native American/Japanese/German) Evelyn Leckie, Australia (Australian/Chinese) Fiona Thomas, Australia (Sri Lankan/Indian) Helen Swale, Australia (Australian/Filipina) Kathlene Mckinney, Britain (Irish/Thai) Yuen Sze Jia, Malaysia (Chinese) Christabel Campbell, Singapore (Chinese/Indian) Emilia Soh, Singapore (Chinese) Jenny Fuglsang, Sweden (Swedish/Korean) Ana Syuhada, Malaysia (Malay) Prizes: Grand Prize - S$10,000 with product sponsorships 1

st Runner Up - S$5,000 with product sponsorships

2nd

Runner Up - S$4,000 with product sponsorships

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Partners: Presented by StarHub Supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link Pte Ltd and MasterCard Worldwide Official Airline: Jetstar Asia Airways Official Accommodation: The Ascott Official Hair Product: Redken Official Make-up: MAC Official Beer: Tiger Official Champagne: Piper Heidsieck Official Vodka: Russian Standard Official Energy Drink: Red Bull Official Soft Drink: F&N Apparel Sponsors: alldressedup, diva, Dorothy Perkins, Massimo Dutti, Max Studio, Miss Selfridge, Pull and Bear, PUMA, Rip Curl, River Island, TOPSHOP, Warehouse and ZARA. Official Magazine and Online Media: Her World and NuYou Venue Sponsors: Mimolette, Red Dot Traffic and Zouk Sponsors: Suncoast Sitra and True Group In Partnership with: Akamai, IDP, m:idea and Webvisions In Collaboration with: Exploit Technologies Pte Ltd (a member of A*STAR)

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SUPERMODELME.tv judges’ profile

Geoff Ang – Photographer/Director Taking the Singapore and Asian fashion scene by storm, fashion and advertising photographer, Geoff Ang has been creating beautiful, thought-provoking and edgy pictures for many years. A self-taught lensman, 32-year-old Geoff has been shooting since the age of 16. In 1998, he set up GEOFFSTUDIO, doing still-life photography. In 2001, he began to specialize in fashion photography. Now, he is indisputably one of the most in-demand fashion photographers, both locally and internationally. His relentless pursuit for visual creativity has led him to directing TV commercials. Geoff’s accolades include Singapore Fashion Awards where he won “Fashion Photographer of the Year” after only eight months in the fashion business as well as advertising awards in the Clio, NY Festivals, The One Show, Indonesian Advertising Awards and the London International Advertising Awards. Olivier Henry – Photographer After graduating from Paris’ Parson's School of Design and SPEOS Paris Photographic Institute, Olivier Henry decided to leave France in search of a new journey. He moved to Singapore nine years ago and started Milk Photographie. Since then, he has built up an impressive roster of clients including Evian, L'Oreal, Raoul, Mont Blanc, Mercedes Benz, Johnnie Walker, Veuve Clicquot, Singapore JewelFest, Singapore Airlines, Sony, Levi's as well as numerous local and international publications. Most well-known for his portrait photography, Olivier has shot many local and international celebrities and artistes. He was also commissioned to shoot Sophia Loren, Debbie Gibson and The Pussy Cat Dolls’ portraits. Olivier has had five personal exhibitions to date – the latest commissioned by Swiss watchmaker Baume et Mercier, featuring a collaboration with well-known Singaporean film director Royston Tan. Jeanette Ejlersen – Fashion and Beauty Director Jeanette Ejlersen is the fashion and beauty director of Her World, Singapore's No. 1 women's magazine. She has been dubbed "Singapore fashion world's queen-maker" for having plucked a fresh-faced Zoe Tay from the streets 20 years ago, seeing the promise in the late model Bonny Hicks and launching the careers of models Jacqueline Albas and Serena Adsit. Jeanette has been in the industry for 24 years, having started off as a fashion intern with the now-defunct GO magazine in 1982. Grace Lee – Editor-in-Chief Grace Lee is the Editor-in-Chief of NuYou magazine. A leading Chinese-language fashion and beauty publication in the region, NuYou has two editions in Singapore and Malaysia. Grace was instrumental in starting the Malaysian edition and it is now one of the most widely read Chinese magazines in Malaysia. Popular and widely respected for her intimate knowledge and up-to-the-minute predictions of fashion trends, the fashion industry veteran has been invited to judge many fashion design competitions including the Mercedes-Benz Asia Fashion Awards. Her passion is to help the world appreciate Asia Pacific's best fashion designers.

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SUPERMODELME.tv host profile

Charmaine Harn – Model/Host Personally selected by Eileen and Bill Ford in the "Ford Supermodel of the World" competition in 1996 as Singapore's sole representative, Charmaine went on to Miami to represent Singapore in the international competition for the event which manifested into an offer to work in Paris under Ford's representation. After a few months in Paris and Miami, she then spent the next few years shuttling between Shanghai, Taiwan, Malaysia, Singapore, Jakarta and Hong Kong for fashion shoots, print ads, TV commercials, editorials and big brand fashion shows. In 2004, Charmaine based herself in Milan and got acquainted with the Italian scene. Well enough to be chosen to open the Costume Nationale show that very same year. Today, Charmaine is one of Singapore’s most established and recognized models and she represents a uniquely Singaporean beauty to the world. She has appeared on the cover of various magazines from Elle to Sports Illustrated; in print ads for Sony; TV spots for Osim; and in Asian and South East Asian fashion shows for Chanel, Gucci, and Louis Vuitton, among many others under the aegis of Ave Model Management (Singapore) and Starz People (Hong Kong). Charmaine was also the host of Channel NewsAsia's luxury lifestyle program Diary of Indulgence and was hailed by Harper's Bazaar Singapore as one of the most fashionable women in Asia.

Photo of the 10 SUPERMODELME.tv contestants with Host, Charmaine Harn

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SUPERMODELME.tv models’ profile

CIARA SCHMALFELD, America (Native American/Japanese/German) Age: 22 Height: 1.73m Language Spoken: English Interests/Hobbies: Modeling, bargain hunting, traveling and snorkeling

EVELYN LECKIE, Australia (Australian/Chinese) Age: 17 Height: 1.8m Language Spoken: English Interests/Hobbies: Dancing, music, shoes, learning French, music festivals and Thai food FIONA THOMAS, Australia (Sri Lankan/Indian) Age: 23 Height: 173cm Language Spoken: English and basic Japanese and Italian Interests/Hobbies: Modeling, travel, fashion, swimming, business, shopping and animals (especially cats) HELEN SWALE, Australia (Australian/Filipina) Age: 20 Height: 1.78m Language Spoken: English Interests/Hobbies: Going to the gym, modeling, netball, fitness, socializing and reading KATHLENE MCKINNEY, Britain (Irish/Thai) Age: 17 Height: 171cm Language Spoken: English Interests/Hobbies: Traveling, dancing, shopping YUEN SZE JIA, Malaysia (Chinese) Age: 22 Height: 1.8m Language Spoken: English, Mandarin, Cantonese and Malay Interests/Hobbies: Playing the piano, drawing and basketball

CHRISTABEL CAMPBELL, Singapore (Chinese/Indian) Age: 21 Height: 1.78m Language Spoken: English and Mandarin Interests/Hobbies: Reading, traveling, food and culture EMILIA SOH, Singapore (Chinese) Age: 20 Height: 1.78m Language Spoken: English and Mandarin Interests/Hobbies: Fashion, tennis and reading JENNY FUGLSANG, Sweden (Swedish/Korean) Age: 19 Height: 1.77m Language Spoken: English, Korean, Swedish, a little bit Spanish Interests/Hobbies: Modeling, traveling, painting, gossiping with my friends, partying and dancing, working out and reading magazines ANA SYUHADA, Malaysia (Malay) Age: 22 Height: 5'9” Language Spoken: English and Malay Interests/Hobbies: Sports, listening to music, reading magazines