RefGo Kelsey Leading in Local Future Stars Presentation Sep 2014 (4 slides)
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RefGo in 4 slides. We solve the three biggest problems facing small businesses today in one simple product: 1) Get reviews; 2) Get mobile; 3) Get found on search engines (SEO). We offer our solution as a white label to businesses and organizations that provide online marketing products and services to small businesses. We're also happy to provide a free-for-life subscription to small businesses who would like to try RefGo and provide constructive feedback that will help us improve the product.
Transcript of RefGo Kelsey Leading in Local Future Stars Presentation Sep 2014 (4 slides)
Product
• A really simple online marke:ng solu:on for SMBs
• Offered as a customizable white label solu:on to publishers, associaFons, franchises, agencies and more • Our ideal partner has a relaFonship with 1,000s to millions of SMBs
• Provides a unique collec:on of features:
• Review Management – ProacFvely request/republish/share reviews • Review Page – Share reviews on a search-‐opFmized, mobile-‐friendly page • Referral Marke:ng – Request referrals, refer clients • Online GiE Cards – Send a $10 Starbucks giU card to client/partner • Offers & Promo:ons – Free foot scrub with every massage • Email Marke:ng – The simplest you’ve ever seen • Social Search – Businesses recommended by people you trust
Lead Product
Customer Review Management + search-‐op:mized, mobile-‐friendly Customer Review Page
Problems/Opportuni:es
SMBs: Solve their three biggest problems with one simple product
+ +
SEO Mobile Reviews
Partners: High volume, high margin, simple, compelling, sFcky, complementary
EVERY SMB NEEDS ONE OF THESE
Try it. Google jason cook
reviews
Business Model
• 100% white label – your domain, your branding
• Wholesale pricing w/ volume breaks • Eg $5/SMB/mo for Customer Review Management + Review Page at scale
• Sell standalone or bundle with your current products • Sell as low-‐cost self-‐service product or higher-‐cost full-‐service
• Sell en:re solu:on or discrete products – mulFple upsell opFons
• Rapid :me to market/revenue – white label in as li[le as a day
• Responsive – most change requests within a few days, no charge • New APIs, IntegraFons, Alerts, Reports, etc.
