Reference Architecture Aviation

Reference Architektur AviationINFORMATIK 201629th of September 2016

Dr. Eldar Sultanow (Capgemini)Dr. Carsten Brockmann (Capgemini)Kai Schroeder (Capgemini)Carsten Breithaupt (Lufthansa)

Public – Company Confidential – Customer Confidential – Sensitive

Copyright © Capgemini 2016. All Rights Reserved

2

Agenda

Methodology Domain Revenue Management & Pricing

Domain Architectures

Next Steps

3

Methodology for creating and submitting a reference architecture to the OpenGroup


Initiation

Consolidation and analysis of existing material

Transformation of existing material into an Architecture Definition Document (ADD)

Submission of the ADD to the Open Group


4

Agenda

Methodology

Domain Revenue Management & Pricing Domain Architectures

Next Steps

5

Domain Overview (1/2)


Sales

Inventory Management

Sales Channel Management Reservation Ticketing

Direct Sales Channel & Shopping Sales Agent Channels

Ground Ops

Station Management Ground Staff Management Passenger Check-in

Load Planning Airport Infrastructure Baggage Management

Flight Ops

Operational Flight Planning Operations Control Crew Management

Flight Support

Product

Product Management & Design

Network & Fleet Planning

Fleet Planning Network Management

Network Data Analysis

Cooperations & Alliances

Scheduling Codeshare

Revenue Management & Pricing

Group Bookings Availability Management

Forecast & Optimization

Pricing

Marketing & Customer Care

Loyality Feedback & Complaint Customer Profile

Direct Marketing Customer Communication

Support

IT Services HR Finance

MDW Business Service Integration B2B, Messaging

Controlling DWH, BI Accounting

Business Process Integration Cross Domain Data Contract Management &

Procurement

SAP Management Catering Procurement

Marketing, Sales, Quality

IT Strategy, Technology IT Shared Services Additional Support Functions

6

Domain Overview (2/2)


Sales

Inventory Management

Sales Channel Management Reservation Ticketing

Direct Sales Channel & Shopping Sales Agent Channels

Ground Ops

Station Management Ground Staff Management Passenger Check-in

Load Planning Airport Infrastructure Baggage Management

Flight Ops

Operational Flight Planning Operations Control Crew Management

Flight Support

Product

Product Management & Design

Network & Fleet Planning

Fleet Planning Network Management

Network Data Analysis

Cooperations & Alliances

Scheduling Codeshare

Revenue Management & Pricing



Pricing

Marketing & Customer Care

Loyality Feedback & Complaint Customer Profile

Direct Marketing Customer Communication

Support

IT Services HR Finance

MDW Business Service Integration B2B, Messaging

Controlling DWH, BI Accounting

Business Process Integration Cross Domain Data Contract Management &

Procurement

SAP Management Catering Procurement

Marketing, Sales, Quality

IT Strategy, Technology IT Shared Services Additional Support Functions


7

Agenda

Methodology

Domain Revenue Management & Pricing

Domain Architectures Next Steps

8

Business Architecture - Capabilities




Pricing

SearchFlightsMultiPAX

CheckSeatAvailabilityMultiPAX

SearchFlight

SeatAvailability

QuoteFares

ManageAvailability

Manage Influences

Manage & Distribute Fares

Calculate Prices

Monitor Competitor Prices

Calculate Forecast

Optimize Availability

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Business Architecture – Process and Documents


Reve

nue

Mgm

t

Define Strategy,

Objectives & Methods

Analyse Market &

define Tactics

Create Proposal

Govern Proposal

Govern Capacity

input output input output input output input output input output

Revenue Management Strategy

Fleet Plan

RM Goals/Budget

Codeshare/Prorate Agreements

Bid History

Market Information

Flight Schedule & Connections

Forecast for Price Elasticity

Assessment of Competition

Assessment of Market Potential

Market Goals & Tactics

Taxes and Charges

Product Portfolio & Price Points

Price Rules for Bundles

Deployed Fares

Bid Price

Partner Availability

Capacity (inc. Other Airline)

Saleable Capacity

Contingents

10

Data Architecture


Ticket

Aircraft

Customer

Baggage

Flight- FlightNo- Origin- Destination

PassengerBooking- FlightNo- SeatNo

Flight Plan

TravelDocuments Seatmap

Seat- SeatNo

Freight Price

Contingent

Travel Agent

Flight Leg Leg InstanceAirport

Fare

arrives

departs

aggregates to ODI

assigned to

1 ?͙ n

1 ?͙ 1

n͙? m

owns

includes

11

Application Architecture


Availability Management

Availability Calculator (Real Time)


Forecaster & Optimizer

Group Bookings

Group Offer Manager

Pricing

SearchFlightsMultiPAX

CheckSeatAvailability

SearchFlightUp9Pax

Calculate Forecast

Optimize Availability

Group Sales Tool

Group Reservation

Pricing Module for Group Reservation

SeatAvailability

ManageAvailability

Manage Influences

Fare Engine

FareQuote

Calculate Prices

Market Observation Engine

Monitor Competitor Prices

Manage & Distribute Fares

12

Technology Architecture


Bookings & Direct Sales

• E-Commerce Web Portal backed by a Shop System

Forecast

• A typical Business Intelligence (Bl) architecture, consisting of: Data loader, integrator, storage and analyzer

Availability Optimization

• Linear Optimization Problem Solver such as IBM CPEX

Availability Management

• Availability Request Processor (highly throughput-oriented)


13

Agenda

Methodology

Domain Revenue Management & Pricing

Domain Architectures

Next Steps

14

Next Steps


Finalize ADD

Refine model and structure. Exchange with other organizations from the aviation business

Complete OpenGroup submission process

Reference Architecture Aviation

Technology

Transcript of Reference Architecture Aviation