Reference ala june2014

SAGE Online Products Team Los Angeles | London | New DelhiSingapore | Washington DC

Elisabeth Leonard, MSLS, MBA

http://ow.ly/yeXik


Background

● Invitations to complete the survey were sent to various listservs, including publib, colldev, acqnet, and SLA chapter lists globally.

● Email invitations were sent to 800 reference, collection development, and acquisition librarians.

● There were 32 questions. ● Completed surveys were eligible to win an iPad mini.● Followed up with interviews and focus groups.


Demographics: geographic

● 471 responses (600+ came to the first page)• 90% came from North America, • 6% from Asia Pacific, • 2% from Europe, • 1% from South America, • and 0.5% from Africa.


Demographics: library type

● 58% were from academic libraries● 13% from corporate libraries● 12% from medical libraries● 10% from government or military libraries● 6% from public libraries● 1% from school libraries


PERCEPTIONS OF REFERENCE


People still use and ask for

● Subject handbooks ● Databases,● Encyclopedias● Dictionaries● Updated editions

As well as journals, articles and textbooks


“Sometimes the requests come from patrons, but more often from colleagues (after dealing with patrons and noticing a need) and professors.”


% of patrons librarians believe are aware of reference resources


Librarian satisfaction with perceived patron awareness


Top ways librarians think patrons discover reference resources

● Following the direction of a librarian● Following the direction of an instructor● Searching online (eg. Google)


Are librarians satisfied with the use reference resources get?


Why not?

● It can always be better (I feel usage is good, but could be better/ I always want people to read more, research more. I will never be fully satisfied!)

● Free alternative resources (It is an uphill battle to get them to use the library instead of Google or other search engine as their starting place.)

● Faculty not on board (Many faculty discourage students from using reference materials when they are a great place to start the process.)

● Not enough value for the money (Aren't used heavily enough, based on their research value.)

● Not enough promotion (We need to promote our reference resources. These resources are basically underused and we are increasingly selective about acquiring them in print; Usage does drive renewals)

● The value is in the answer (IMO, it doesn't matter if a Ref is used exactly once, IF with that use it provides precisely what the patron needs.)

● C’est la vie (People are usually either library users, or they are not. Some people just don't give priority to such things, and they probably won't set the world on fire.)


Issues with discovery

● “The Discovery service doesn't make it possible to filter for this content. Our catalog does a great job, but the students don't start there. Our major reference vendor's content isn't in the Discovery service (yet). Reference Universe, the index to reference content, does not work well enough in the Discovery Layer or even on its own to get students to that content. A problem that needs to be fixed.”


Reference budgets: past and future


Spending comes from subject funds

“We have not had a reference budget for some time now. Reference resources that are acquired now come out of subject area budgets along with any resources needed for that area.”


Funds move to e-resources line

● “Although the amount of the reference budget is probably about the same, the type of materials purchases are quite different. We used to spend considerable money on paper monographs, standing orders, and reference serials. We spend very little on any of those, but much of the money we spent has now been transferred into the budget for online resources.”


Consolidation of budget lines

“We continue to purchase reference materials but we don't have a separate "reference" budget line. We engaged in some reorganization a few years ago, and that included folding many separate small budget lines into fewer, larger, ones.”


A preference for e-reference

“We have a shared fund for purchases of online resources - many of which are A&I databases and thus 'reference'. But they are not charged to our 'reference' fund. Our 'reference' fund is only for print material. So our online reference buying is increasing each year. Our print reference buying is holding steady or decreasing.”


“E” (and a little print)

Academic Public Special

Print only 0.5% 0% 3%

Print preferred 4% 5% 6%

Online only 7% 0% 11%

Online preferred 68% 35% 50%

No preference 22% 60% 31%

No longer purchase reference 1% 0% 5%


Preferences


Growth from new programs

“Our budget was cut last year, but we will be gaining 3 new residency programs. Therefore, in certain areas, I think our budget will increase to meet GME requirements.”


Importance of one time funds

“We've seen fluctuations in our reference purchasing because, though we have definitely seen cuts in the amount of monies we spend, we've also been the beneficiaries of one-time money which has then been used to purchase all sorts of materials, including reference materials. This has had the overall effect of off-setting cuts in the budget.”


QUESTIONS? FEEDBACK?

State of Reference Collections white paper:

http://ow.ly/yeXik

[email protected]


Reference budgets: last 5 years


Increased 10% 15% 12%

Stayed the same

34% 15% 29%

Decreased 49% 65% 49%

Don’t know 7% 5% 9%


Reference budgets: next 5 years


Increase 10% 6% 18%

Stay the same 34% 44% 32%

Decrease 54% 50% 44%

Don’t spend now

1% 0% 5%

Eliminated 0.6% 0% 0.9%

Reference ala june2014

Education

Transcript of Reference ala june2014