Reebok SnapTag Presentation
-
Upload
spyderpower -
Category
Technology
-
view
521 -
download
0
description
Transcript of Reebok SnapTag Presentation
![Page 1: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/1.jpg)
TheMobileBarcodeInventedforMarketers
![Page 2: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/2.jpg)
MOBILEBARCODESAREEVERYWHERE
Howdidithappen?
2
![Page 3: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/3.jpg)
UPCCodeInventedtogetproductInfoandpricingfromPackagingatcheckout
1962
1stuse‐WrigleyJuicyFruit
1994
InventedbyToyotasubsidiary(Denso‐Wave)
QRCodeInventedfortrackingpartsinmanufacturing
2006
MobileBarcodesInventedformarketers
andconsumerstoacHvateadverHsing
SnapTaginventedbySpyderLynk
HistoryofBarcodes
3
![Page 4: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/4.jpg)
SnapTags The Barcode Invented for Marketers
44
![Page 5: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/5.jpg)
5
Whatbrandisthis?
SnapTags: Branded
5
![Page 6: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/6.jpg)
SnapTags=AnchorLogo+CodeRingPlacementofBreaksintheRingcreatesaUniqueSnapTag
HowSnapTagCodeRingsWork
EveryTimetheCodeRingischanged:• Themedia,markeHngchannelorSnapTagplacementcanbetracked• AdifferentcampaignwithauniquecalltoacHonandresponsecanbeimplemented
![Page 7: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/7.jpg)
MobileConsumers
TheMobileUniverse234millionAmericans13andoverusemobiledevices
88%ofconsumerscansnap&sendwithacameraphone76%Americanadultsusethecameraonmobilephones
36%ofconsumershaveaSmartPhone
15%havedownloadedaQRcodeReader
*Comscore1/11,**PewResearchCenter7/10,***Nielsen,2/11 7
![Page 8: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/8.jpg)
Send Engage
Open the App EngageHover to Decode
Snap&SendAnycameraphone
MobileAppScaniPhone&Android
Receive
Dialog Opens
Snap
SnapTags: Easy to Use
95871
95871
95871
8
![Page 9: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/9.jpg)
DATA(URL)Decodedbybarcodereader
Website
AcRvitytrackedviainteracRveplaUorm
ResponseInfluence:‐ SnapTag#‐ Consumer‐ Time/day‐ LocaRon‐ Campaignhistory
RelevantResponseMessage
AcRvitytrackedviainteracRveplaUormResponsecaniniRateinteracRveconversaRon
TrackingviawebsiteanalyRcs
Influenceexperienceviawebsite
HowQRCodesandSnapTagsWORK
9
![Page 10: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/10.jpg)
SnapTagsservemulHmediamessagesthatcanbecustomizedinavarietyofways‐ ResponselogicdrivenbyalgorithmallowingvariableresponsesbasedonmulHpleadributes‐ MulHplechoiceoffersputconsumersincontrol‐ EachdynamicresponsecanbeHedtoadifferentSnapTagCodeRing
SnapTags: Smarter with Dynamic Responses
Youmustbe21toparHcipate.PleaserespondwithyourDateofBirthMMDDYYYY
03221985
CheckoutthisplayfromtheBudLightPlaybook.Wantmore?Reply“A”formoreplays,“B”formoregamedayrecipes,“C”fortailgaHngHps,“D”forBehindEnemyLinestrailers 10
![Page 11: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/11.jpg)
Product Education
VideoresponseeducatesconsumersinretailaboutthefeaturesandbenefitsofthenewHPePrintproduct
11
![Page 12: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/12.jpg)
12%ofconsumersopeningFootLocker‘semailacHvatedtheSnapTagtoaccessthismobilecoupon
Sales Driver
Geta25%DiscountRedeembefore1/26/11.ShowthiscodeinstoreFL28169
12
![Page 13: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/13.jpg)
AVEDA‐FREESAMPLEANDSALONFINDER
PickupyourColorConserveat82NorthfieldBlvdDenver,CO80238.UsethiscouponcodeSHAPE10togetatri‐packsample
13
![Page 14: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/14.jpg)
14
Got2b Loyalty Initiative
Thanksforsnapping.Tryoutthissampleofhairsprayandrespondwiththeansweryouthinkbest:A. IlovethishairsprayB. IlikethishairsprayC. Iwishitworked
beder
ThisSamplePackSnapTagFeedbackFormallowedgot2btocollectconsumerfeedbackontheproduct
14
![Page 15: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/15.jpg)
Caressprogramdrove26,000entriesand16,000mobilecluboptinsMobileClubDatabase:• Featuresconsumerphonenumberoremailaddress• DatasegmentaHonallowsfortargeHngofmessagestodifferentconsumersegments• DirectconnecHonwithconsumerscreatesloyaltyandopportunitytodrivesales
Smarter with Simple Solutions for Building a Database
15
![Page 16: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/16.jpg)
ASnapTagResponse
ColoradoNaHvewillkeepyouuptodateonbrewfesHvalsthissummerinColorado.LetusknowtheciHesyouwantnewsabout:A. DenverB. TellurideC. Aspen
JoinusthisweekendattheBeer&ChiliFesHvalinAspen.WewillbesamplingColoradoNaHveandcelebraHngthesummerwithsomegreatchiliandgreatmusic
Colorado Native Beer Loyalty Initiative
TextCommunicaHon
ColoradoNaHveisbuildingacommunityofconsumersbybecomingagotoresourceaboutColoradoEvents
ColoradoNaHveisabrandcreatedbyACGolden,asubsidiaryofMillerCoors
16
![Page 17: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/17.jpg)
OfficeDepotInstanteGiaCardProgram
HowtheProgramWorks:
• Consumerscanscan,orsnapandsendapictureofthevendor‐brandedSnapTagsandwillinstantlyfindoutifthey’vewona$100giqcard
• Throughthisadvancede‐giqcardprogram,consumerssimplyshowtheirphonesatcheckouttospendtheirwinnings
• RemainingparHcipantsreceivespecialmobilecouponstosaveonavarietyofbacktoschoolessenHals
• TheprogramrunsfromJuly24th,2011toSeptember11th,2011willgiveawayatotalof$500,000duringthatperiod
• Toengageandeducateemployees,anassociateprogramranaweekbeforetheconsumerprogram
![Page 18: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/18.jpg)
SnapTagResponse
Youhavejustwon10OrbitBucks.Goonlinetostyle.orbitgum.comAndcheckouttheBacktoSchoolprizesavailable.UsePromoCodeXL77R3PLtoredeem.
OrbitLoyaltyPointsProgram
OrbitBucksPromoRon• ParHcipaHngconsumershavetheopportunitytoinstantlywinbetween$20and$100adayinOrbitBucks.• ConsumerscanparHcipatedailytoincreasetheirchancesofwinningmoreOrbitBucks–andmoreOrbitBucksgivestheconsumeraccesstoprizesofgreatervalue.
18
![Page 19: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/19.jpg)
SOCIALSNAPTAGS
![Page 20: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/20.jpg)
SnapTagscanLIKEyourbrandonFacebookorfollowyourbrandonTwider
New: Social SnapTags
MakeYourMassMarkeHngSocial
20
![Page 21: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/21.jpg)
Coupons
Sweeps Entries
Free Samples
Exclusive Content
Promotional Codes
BUILD Social Databases
DELIVER Exclusive Offers
ENABLE Social Sharing
SpyderLynk turns social networking
icons into Social SnapTags
Social SnapTags The SnapTag Just Got Social
![Page 22: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/22.jpg)
SocialSnapTags‐withIncen;ves
SNAP LIKE SHARE SEND
LIKE SHARE SCAN
GET
GET
Snap&SendAnycameraphone
SnapTagReaderiPhone&Android
![Page 23: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/23.jpg)
SNAP LIKE GET SHARE
Social SnapTags TRESemmé Offers Printable Coupons
![Page 24: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/24.jpg)
Social SnapTags Shares Can Be Activated on Any Device
From Mobile to PC
![Page 25: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/25.jpg)
Social SnapTags Mobile Activating Social
Turn One Impression into
Hundreds of Digital Engagements
![Page 26: Reebok SnapTag Presentation](https://reader034.fdocuments.net/reader034/viewer/2022051515/54c3a2664a795901058b4593/html5/thumbnails/26.jpg)
TheMobileBarcode&PlavormInventedforMarketers
26