Reebok: Run Easy Katy Mullis Meredith Johnson. Overview of Reebok Owned by Adidas since 2006...
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Transcript of Reebok: Run Easy Katy Mullis Meredith Johnson. Overview of Reebok Owned by Adidas since 2006...
Reebok: Run Easy
Katy Mullis
Meredith Johnson
Overview of Reebok
Owned by Adidas since 2006 Affiliated with the NFL, the NHL, the
MLB, and many international athletes Also sponsors non-athletes such as
Jay-Z, Nelly, 50 cent “I am what I am”
Reebok Run Easy Campaign “Run Easy” $30 Million Media Marketing Campaign Launched in Spring 2007 in 14
countries and in 11 languages Promotion Through Website, Posters,
Billboards, and Television Ads
Run Easy
Differentiates Reebok from other shoe companies
Goals of Campaign:
-Position Reebok so that it can fight side by side with Adidas
-Re-establish company image with women
Reactions to the Campaign
Not a Nike Clone Runners’ Reactions Campaign Results
Sources Adidas 2006 Annual Report
Goruneasy.com
Howard, Theresa. (2007, April 4). Reebok to ‘run easy’ in its new ads. USA Today. http://www.usatoday.com/money/ advertising/2007-04-04-reebok-usat_N.htm?csp=34
Janoff, Barry. (2007, April 30). Q + A: Reebok gives Nike (and Adidas) a run for their money. Brandweek. http://www.brandweek.com/bw/search/article_display.jsp?vnu_content_id=1003577887
Reebok.com
Vinjamuri, David. (2007, June 6). Reebok run easy – Slow is beautiful. ThirdWay Advertising Blog. http://www.thirdwayblog.com/reebok/reebok-run-easy-advertising-campaign-is-a-smart-move-in-the-shoe-wars.html
With user-drive site, Reebok keeps pace with everyday runners around the world. Molecular. http://www.molecular.com/clients/ case_studies/reebok.aspx
Youtube.com