Reebok Marketing Strategy
description
Transcript of Reebok Marketing Strategy
By: Travis Stroh
REEBOK
Manufacturer of professional
sports equipment (NFL, MLB, NHL)
Athlete Endorsements
Recognized worldwide
Designed first women’s athletic
shoe (1981)
Reebok International
LimitedEst.1895 Canton,
Massachusetts
Increase the breadth of the types of sporting equipment produced
Compete with other brand name leaders Attract new markets and gain a wider
customer base Utilize various social media outlets to boost
promotion
Marketing Goals
Reebok is limited in the amount
of products they offer to outdoor
sportsman
By creating a new line of
outdoor apparel, Reebok can
attract new customer and
potentially become a brand
name in outdoor sports.
Proposal
Enhance Reebok’s line of
outdoor/hunting apparel
(boots, coats, pants etc.)
Offer in-store and online
shopping
Promote new campaign
through various shopping and
social media sites
Frequently appear in keyword
searches
Gain new followers
The Strateg
y
Target Market
Hunters/Fishers: Ages 18-50
Clothes are sporty, yet
comfortable, warm and
effective
Marketing
Advertisement in social
media-$5,000/month
Magazine Ad’s-$10,000/ad
Keyword
search-$3,000/keyword
Marketing cont.-
Budget
Marketing cont.-Promotion
Endorsements
Reebok will compete with leading outdoor sports brands
Become the preferred brand of more people
Increase production of products
Increase profitsProduce quality goods that allow you to attack nature
If Successful
…