GENERAL INFORMATION Reebok is an American-inspired, global brand that creates and markets sports and lifestyle products built upon a strong heritage and authenticity in sports, fitness and womens categories. The brand is committed to designing products and marketing programs that reflect creativity and the desire to constantly challenge the status quo. REEBOK'S VISION Fulfilling Potential Reebok is dedicated to providing each and every athlete - from professional athletes to recreational runners to kids on the playground - with the opportunity, the products, and the inspiration to achieve what they are capable of. We all have the potential to do great things. As a brand, Reebok has the unique opportunity to help consumers, athletes and artists, partners and employees fulfill their true potential and reach heights they may have thought unreachable. REEBOK'S MISSION Always Challenge and Lead through Creativity At Reebok, we see the world a little differently and throughout our history have made our mark when weve had the courage to challenge convention. Reebok creates products and marketing programs that reflect the potential. brands unlimited creative

REEBOK'S POSITIONING Celebrate Individuality in Sport and Life Reebok understands that people are, above all, unique. Reeboks positioning reflects this; celebrating the distinct qualities that make people who they are - their unique points of view, their individual style and their remarkable talents and accomplishments. Reebok celebrates their individuality, their authenticity and the courage it takes to forge their own path to greatness. While some may call them crazy or eccentric, Reebok calls them visionary and original. REEBOK'S PURPOSE To Empower Global Youth to Fulfill their Potential Commitment to Corporate Responsibility is an important legacy and hallmark of the Reebok brand. For two decades, Human Rights, through the Reebok Human Rights program, was the primary focus of this effort. Reebok has expanded on what had been built and created a Global Corporate Citizenship platform with a purpose for the brand that will help underprivileged, underserved youth around the world fulfill their potential and live healthy, active lives.

SCOPE PROJECT

OF

This project gave us great exposure to the customers perception, because it includes the service offered. This project helped us in knowing the market practically. Our job Drafting questionnaire for the better understanding of Customer satisfaction level Collection of data on customers on weekdays and on weekends. Check the availability of products displayed on board at Various showroom. Finding out the problems that the consumers are facing while using the product

Key Findings

Many consumers were facing the problem of using addictive shoes , Once youre adjusted to walking in these special shoes, you wont want to wear flats or regular sneakers. By constantly plantarflexing your ankles in MBTs or Sketchers Shape Ups, you activate your gastrocnemius/soleus muscles, otherwise known as the back calf muscles. By constantly working them out, you build muscle fibers, leading to bulky calves. As there were good number of shoes , Our balance is challenged in many shoes. Adding slippery floors would lead to possible falling.

SWOT

In swot analysis Reebok Prespective is used to look within and without the company.

STRENGT H Reebok has a worldwide reputation and thus has a strong and recognizable brand image. Its multiple brand and spectrum of product appeals to a wide range of consumers. It Produces a quality product. Strong marketing campaigns in a variety of platform and sports. WEAKNES S Losing market share. Loss in profit. Has only one or two sources of supply for some of its raw material. Highly over leaveraged position with 247% debt to equity in 1997. OPPURTUNITY Strong US economy. Labour rates in the countries of manufacturer are cheaper due to strength of US dollar. Shifting consumer preference for quality shoes are returning, Sleek running shoes are in vogue. THREAT S Worldwide Product gult. Strong US dollar causes sales and profit to be negatively skewed. Importing of footwear from china have been threatened with higher tariff.

SEGMENTATIO N CONSUMER CHARACTERISTICS Geographics: Region, city, size, metropolitican area, density etc. Demographics: Gender, age, marital status, life stage. Socio education. economics: Income,

Psychographics: Personality, life style. BUYING SITUATION Outlet Type: Instore, direct, etc. Benefits Sought: Product features, needs, etc. Usage: User status , etc. Behaviour: Involvement. PRODUCT DIFFERENTIATION In a Broad sense, it involves using different marketing mix activities , such as product features and advertising to help consumer perceive the product as being different and better than the competing products. In a narrower sense, it involves selling two or more product with different features targeted to different market segments.

TARGETIN G Size: The estimated size of the market to determine whether or not it is worth going after. Competitive position: The less competition , the more attractive the market. Expected growth: The size of the market may be small , but if it is growing significantly, it may be worth going after. Compatibility with the organization objective and resources. Cost of reaching the market: Is the market accessible to a firms marketing action. POSITIONIN G PRODUCT POSITIONING It refers to the place an offering occupies in consumers mind on important attributes relative to competitive offering. APPROACHE S Head to Head Positioning: It involves competing directly with competitors on similar attributes in the same target market. Differentiation Positioning: It involves seeking a less competitive, smaller market niche in which brand. to locate a

OBJECTIVE OF THE PROJECT The main objective of field survey during the project was to find out the satisfaction level of the services offered by REEBOK.

consumer

The other objective of the research was to identify the other needs of consumer with respect to number of Product produced by Reebok. SECONDARY OBJECTIVE Do the consumers always prefer a new product ? How frequently consumers complain against the defects in the product?

DATA METHOD:

COLLECTION

After the research problem, we have to identify and select which type of data is to research. At this stage; we have to organize a field survey to collect the data. One of the important tools for conducting market research is the availability of necessary and useful data.

Primary data: For primary data collection, we have to plan the following four important aspects. Sampling Research Instrument Secondary Data REEBOK profile, journals and various literature studies are important sources of secondary data. DATA ANALYSIS INTERPRETATION 1. Questionnaires 2. Pie chart and Bar chart Questionnaires: This is the most popular tool for the data collection. A questionnaire contains question that the researcher wishes to ask their respondents which is always guided by the objective of the survey. Pie chart: This is very useful diagram to represent data, which are divided into a number of categories. This diagram consists of a circle of divided into a number of Showroom, which are proportional to the values they represent. The total value is represented by the full create. The diagram bar chart can make comparison among the various components or between a part and a whole of data. AND

Bar chart: This is another way of representing data graphically. As the name implies, it consist of a number of whispered bar, which originate from a common base line and are equal widths. The lengths of the bar are proportional to the value they represent. Preparation of report: The report was based on the analysis and presented with the findings and suggestions. The sample of the questionnaires is attached with the report itself. Sampling Methodology: Details of the sampling methodology, we have made questionnaire. The one is made for the Commuters. No. of questions in questionnaires for customer: 07 No. of question related to services offered: 05 No. of respondents during the research: 15

ANALYSI S

Using period of Reebok : a) Less than a year b) 1-5 Years c) More than 5 Years Customers Product Using Reebok

INFERENCES : 1. Majority of the customers has been using the REEBOK Product in less than a year. 2. It also shows that many new customers have been increasing each and every day.

Reebok care: a) Better b) Moderate c) Good d) Excellent

INFERENCES : 1. Majority of the customers have preferred Good for the service offered in the showroom. 2. It also indicates the brand name and status towards other competitors.

Product of Reebok:

a) Footwear (shoes) b) Sports Accesories c) Apparels (Jersey) d) Equipments

INFERENCES : 1. This results states that majority of the customer prefers Footwears as a main product in REEBOK . 2. It shows that the Footwear more attractive . product which is being delivered from the showroom is good and

PRICE REEBOK:

strategy

in

a) Good b) Excellent c) Fair d) Bad e) Bad Very

INFERENCES : 1. This results shows that many of the consumer say GOOD for the price offered in Reebok . 2. It shows the standard of Reebok in Market.

Reebok quality :

product

a) Good b) Fair c) Excellent d) Bad e) Bad Very

INFERENCES : 1. This results shows that many of the consumer say EXCELLENT for the product quantity delieverd in Reebok Showroom . 2. It also indicate the Brand status and Brand Value in the Market.

Customer satisfaction: a) Yes b) No

INFERENCES : 1.It indicates that many of the customer feels that the showrooms needs to be increased for the convinient of the customer.

2. The Customer expresses that the service offered is good and because of this ,the showrooms need to be increased .

Reebok quality:

a) Yes b) No c) Say

Cant

INFERENCES : 1.It indicates that many of the customer feels that REEBOK Flat 30% Off Productivity. 2.This Increases the Customers towards the showroom for any kind of Product. 3.It acts as an good advertising ,when compared with other brands.

increases the

RECOMMENDATIONS SUGGESTIONS

AND

Efforts should be made to increase the number of Showrooms in all part of the city and also to increase product. the quality of the

Since many customers prefers footwear for this Brand, they need to improve their efficiency of other products also. They can provide offers for all the product as an complement in order to increase the customer in a particular Outlet.

BIBLIOGRAPH Y

www.google.com www.en.wikipedia.org www.reebok.co m

Consumer Questionnaire

Survey

Name:

Age:

Sex :

Qualification:

Occupation:

Income :

Address:

About REEBOK:

Q1. How long you have been using a Reebok Product? a) Less than a year b) 1-5 Years c) More than 5 Years

Q2.How is the showroom? a) Better b) Moderate c) Good d) Excellent

service

offered

in

REEBOK

Q3. What product comes in your mind when you hear the brand name REEBOK? a) Footwear (shoes) b) Sports Accesories c) Apparels (Jersey) d) Equipments

Q4. What do you think about the PRICE strategy in REEBOK Outlet? a) Good b) Excellent c) Fair d) Bad e) Bad Very

Q5.How do you rate your product? a) Good b) Fair c) Excellent d) Bad e) Bad Very

Reebok

product quality with other

Q6. Do you think that the showrooms needs to be increased in all part of the City? a) Yes b) No

Q7.Do you think Reeboks Flat 30% OFF produces more efficiency in the market ? a) Yes b) No c) Say

Cant

Thank you patience!!!

for

your