redwood who why where how

WHO WHY WHERE & HOW…WE ARE THE SPECIALIST MEDIA BUYERS FOR YOU

Specialist Media Buyers for TV, Radio & Print

WHO WHY WHERE & HOW | REDWOOD ADVERTISING 2

EVERY PLAN IS DIFFERENT AND UNIQUE AND THAT’S THE BIT WE

LOVE.

WHOIn a nutshell, Redwood Advertising is a specialist multi-media buying collaborative marketing agency working across digital, tv, radio and print advertising platforms. Our heritage is media buying, and our vision is simple: we truly care about our clients and their brands, and are passionate about nurturing them to help them grow and reach their goals.

Thanks to our in-depth knowledge of paid for media and digital channels, we plan, negotiate and trade effectively and efficiently for all our clients. We don’t do average — we’re an agency with a clear vision: we care about our clients and their brands. By nurturing and growing together, we’re in it for the long haul creating strong brands that stand the test of time.

As an agency, we want to create a brand that is:

• Meaningful - relevant and compelling to the target audience/s• Different - it tells everyone what sets you apart• Believable - authentic, realistic and does not over promise

To create the right brand experience, any ‘stuff’ we create will be all of the above, plus leave the audience in no doubt that you offer:

• Consistency - the brand experience is delivered at all touch points• Superior products and services - being better than the competition will

build brand value• Value and experience - delivering beyond your specific offering

(delivering the Philadelphia of cream cheese!)

Working out of London and the south coast we’ve lots of strings to our bow. We don’t pigeon hole our customers (they would not like it if we did) but we work with local and national organisations from a range of sectors and locations.

””


WE’RE SMALL, AND WE LIKE IT THAT WAY, COS WE’RE NIMBLE WE DON’T HAVE A BIG SHIP TO TURN AROUND.

WHY

”

No-one likes a big head, and to be fair this is more about you than about us, but so that you know:

• We’ve been doing this for over 17 years• We’re easy to work with. Good customer service is paramount so rest

assured we’ll have weekly and monthly meetings if that is what’s required. We’ll set a timetable and be your brand ambassadors, and that’s important!

• We’re members of the Chartered Institute of Marketing and a recognised agency on the RAR Recognised Agency Register.

• We’re small, and we like it that way, cos we’re nimble we don’t have a big ship to turn around.

• We’re tenacious when it comes to negotiating the best price and the best terms.

• We know what we’re doing, and we‘ve done this stuff before.• We’re local with offices in London or Romsey Hampshire but more

importantly we’ll come to visit you. • We get results - ask us for examples of our work.

As a Boutique Advertising Agency we can grow with our clients needs. Redwood can identify with the key points and demo graph to deliver any brief into an Advertising Campaign.

TV ADVERTISING IS NOW SUPER SOPHISTICATED…ENABLING YOU

TO DRILL DOWN BY DEMOGRAPHICS, INTERESTS,

LOCATION AND TYPICAL SPEND.


”


WE’RE LOCAL WITH OFFICES IN LONDON OR ROMSEY HAMPSHIRE BUT MORE IMPORTANTLY WE’LL COME TO VISIT YOU.

WHERE

”

We work across all the major commercial TV and radio stations as well as paid for channels such as Sky TV plus numerous digital channels across radio and print. With over 50 TV channels and simply hundreds of national, regional, local and community radio channels, and growing, we can drill down into the demographics to ensure the right platform for your product or service.

Our out of home advertising (or OHH for short) offers unlimited possibilities - from taxi advertising to banners on buses, cinema screens to sell-out stadiums and billboard advertising to digital screens, options are endless.

TV ADVERTISING DELIVERS AVERAGE RETURN OF £1.79 FOR

EVERY £1 SPENT AND IS MORE EFFECTIVE NOW THAN EVER.

EBIQUITY, ‘PAYBACK 4’, 2014


Why choose TV? • TV is the best profit generator• TV has unbeatable scale and

reach• We’re watching more TV than

ever before• TV is the most talked about

medium both on and offline• All TV ads are response ads• TV is the catalyst for other media• TV builds fame

Why choose radio? • Reach consumers at the time

and location of purchase—in store or online

• Radio is less expensive to buy than most major media

• Audio stimulates a different part of the brain

• Radio increases recall of TV ads• Regional structure means brands

can focus on key marketing areas

• Radio is proven to drive consumers to advertisers’ websites

• Radio listeners have a low level of ad avoidance ”


COMBINING SPECIALIST MEDIA BUYING WITH PROACTIVE MARKETING SUPPORT

HOW

”

By embracing the challenges ahead and offering clients a seamless production system, from script to screen, we’ll take the pressure away from you and deliver what you need, exactly when you need it.

You don’t need to worry about getting the best advertising deals, or choosing the right stations and schedules. Our experience means we do all of that for you. We help with production or work with your chosen supplier—whichever you prefer.

Redwood understands how important it is that any advertising partner you choose to work with shares your passion, vision, and determination to succeed, that’s why we invest invaluable time in getting to know the business to completely understand brands, products, and goals. And most importantly, we listen.

PROJECT SUPPORT• Access Mosaic data in chunks of 35k at a time• Collate data on best performing channels pertaining to each audience, researching and analysing across all channels• Determine station buying discounts and manage delivery schedules for TV and radio• Maintain relationships with account managers across all the media platforms• Offer discounted opportunities and ideas for client projects based on our many year’s experience • Tailor make digital promotional campaigns and create radio promotions • Team up with 3rd party suppliers and provide sponsorship packages• Fully understand goals and targets for research to prepare ‘Test Campaigns’• Report on Test Campaigns with detailed ROI feedback• Support marketing teams on the project, offering new media opportunities at each stage • Prepare 2017 ongoing media, based on results of the Test Campaign rolling out on a national scale• Support and recommend creative production houses for both TV and radio• Liaise carefully with the composers to create the music and or voiceovers for campaigns following brand guidelines

MANY A SMALL THING HAS BEEN MADE LARGE BY THE

RIGHT KIND OF ADVERTISING.MARK TWAIN”


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