CONTENTS • What is PR?• PR Methods• The Benefits of PR• Why Choose RedTree?• Our Approach• Our Services• Our Work

WHAT IS PR?

“Public relations is about reputation - the result of what you do, what you say and what others

say about you”

“Public relations is the discipline which looks after reputation, with the aim of earning

understanding and support and influencing opinion and behaviour.”

“It is the planned and sustained effort to establish and maintain goodwill and

mutual understanding between an organisation and its publics”

WHAT IS PR?

• Writing and issuing press releases• Planning and reacting to the news

agenda• Involvement in magazine features • Meeting influential journalists/bloggers• Supporting on-going marketing activity • Social Media • Speaking with the media

METHODS

1. Greater impact on customers than advertising

2. Credibility 3. Cost effective 4. Multiple ‘bites of the cherry’5. Helps boost your search engine ranking

through organic search results 6. Positioning & Differentiation 7. Connections

BENEFITS OF PR

• RedTree is an influential PR & Comms consultancy based in Nottingham.

• Member of CIPR & Chamber of Commerce • We create bespoke PR & communications

campaigns in order to achieve press coverage for our clients across a range of media.

• Established by Chris Mitchell, a graduate of Leeds University & Nottingham Business School who has managed accounts for CIPR Gold Award winning agencies.

ABOUT REDTREE

• Chris has…• Over a decade of media experience

both as a journalist and in PR.• Background in award winning

agencies in Leeds and London.• CIPR Gold Award winning experience.• Big brand experience.

ABOUT REDTREE

• The founding principle of RedTree is that all companies can “Profit with PR.”

• We facilitate our clients’ liaison with the media, helping to tell their stories to the press.

• We create and react to opportunities to ensure that our clients can secure media opportunities that benefit their business and raise their profile.

• We believe in the power of PR for businesses as it delivers a significant return on investment compared to other forms of advertising.

OUR APPROACH

B2B and B2C PRMedia relationsPress release creation and distributionCase studiesFeatures and thought leadershipCopywriting for websites and marketing materialsPR planning & strategic advice Crisis communications Internal communicationsActing as your retained Press Office

OUR SERVICES

• We achieve client coverage across all media types

• We manage all activity involved in securing this coverage for our clients, from writing press releases to organising photo shoots

• This helps raise our client’s profile, driving traffic to websites and playing a vital role within their ongoing marketing strategy.

CLIENT COVERAGE

NATIONAL COVERAGE

NATIONAL COVERAGE

NATIONAL COVERAGE

REGIONAL COVERAGE

REGIONAL COVERAGE

REGIONAL COVERAGE

REGIONAL COVERAGE

REGIONAL COVERAGE

REGIONAL COVERAGE

TRADE COVERAGE

TRADE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE

ONLINE COVERAGE