Redfern Design Brand and Marketing Consultancy Services
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Transcript of Redfern Design Brand and Marketing Consultancy Services
Brand Creation Experts
Joined-upbranding
Joined-upbranding
BrandDefini2on
BrandCrea2on
BrandCommunica2ons
BrandingConsultancy.Sixthingsweareexpertin…
BrandDevelopment
BrandPosi.oning
BrandNaming
BrandIden.ty
BrandGuidelines
BrandCommunica.ons
Marke2ngServices.Sixthingsweareexpertin…
BrochuresCorporateandservices
Adver.singB2BandB2C
WebsitesDesign,buildandhos2ng
ReportsDesignandprint
Exhibi.onsDisplayandpull-ups
ProposalsBespokePresenta2ons
Exper2seBrandDevelopmentandMarke2ngCommunica2ons
Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
WhatwehavedoneBlackRockbrandvisualiconsystem
BlackRockRedferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”
WhatwehavedoneBlackRockbrandvisualiconsystem
TrilandMetalscorporatebrochure
WhatwehavedoneTrilandMetalscorporateiden2ty
RedferncreatedabespokeTrilandMetalsimagelibrary
Triland Metals corporate brochure (English, Japanese and Chinese versions)
Triland Metals corporate brochure (English, Japanese and Chinese versions)
TrilandMetalscorporatebrochure
WhatwehavedoneTrilandMetalsrecruitmentbrochure
WhatwehavedoneTrilandMetalscorporatebrochure
WhatwehavedoneTrilandMetalsGraduateTraining
SchlumbergerBusinessConsul2ngTheworld’sleadingenergybusinessconsultancy
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
Redferndevisedanewcorporate‘lookandfeel’andcreatedallSBCcommunica2ons
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons
RedferncreatedthestanddesignforCOP21atParisDecember2015
CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
RedfernleadthelookandfeelfortheCedarofficerefurbishment.
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
Cedar branded environment
CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.
RedfernleadthelookandfeelfortheCedarofficerefurbishment.
AnexpressionoftheCedarbrandposi2oning:
BIGIDEAS.SMARTCONTENT.COMMERCIALSUCCESS.
RedfernleadingthelookandfeelfortheCedarofficerefurbishment.
WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
Redfernfollowedanalreadyestablished‘lookandfeel’forWesternUnion
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons
WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons
WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons
Thechallenges.TheOfficeReloca2onsectorwascrowded
Li[ledifferen2a2onbetweenplayers
Premiumclientsexpectedmoresophis2ca2on
HarrowGreen
Thewayforward.TheOfficeReloca2onsectorwascrowded
Li[ledifferen2a2onbetweenplayers
Premiumclientsexpectedmoresophis2ca2on
Stand-outandbedifferent
Innova2veandengagingbrandedcommunica2ons
Sign-postallfourservicesandincreasecrossselling
WhatwerecommendedHarrowGreen
Redfern’ssolu2on
Rebrandwithmoreemphasisonwhatmakesyoudifferent–thegooseandthestrapline‘ForwardThinking.
ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.
Improvelookandfeeloftenderdocuments,thewebsiteandadver2sing.
WhatwerecommendedHarrowGreen
Tangibledifferences
RebrandwithmoreemphasisonwhatmakesHarrowGreenvisuallydifferent–thegooseandthestrapline‘ForwardThinking.
ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.Thewebsitestructuredaroundfourservices.
Stream-linedthetendersystem.Improvelook-and-feelofalldocuments,thewebsiteandadver2sing.
WhatweimplementedHarrowGreen
TheoldHarrowGreeniden2tyExpensivefull-bodycustompaintliveries.DateddesignNobusinessdescrip2onorcalltoac2on
ThenewHarrowGreeniden2tyEconomicalcolours.Clearcalltoac2on,businessdescriptorsandservices.Refresheddesign
ThenewHarrowGreenwebClearcalltoac2on,businessdescriptorsandservices.Refresheddesign.
ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.
ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.
ThenewHarrowGreeniden2tyTenderprocesspresenta2onsstreamlinedandtemplatedinthenewstyle.
ThenewHarrowGreeniden2tyRedferndevelopedafullsetofguidllinesforlogouseandapplica2on–includecommunica2ontemplates.
WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty
EarlyproposalsforLewisSilkinmarke2ngmaterials
WhatwehavedoneITIGroupFin-Techstart-upnaming&iden2ty
WhatwehavedoneITIGroupbrandarchitectureFin-Techstart-upnaming&iden2ty
WhatwehavedoneITIGroupBrandadver2sing
WhatwehavedoneITIGroupWebsitedesign
WhatwehavedoneITIGroupAppdevelopment
WhatwehavedoneITIGroupAppbranding
WhatwehavedoneITIGroupAppbranding
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy
WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty
WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons
WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines
WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng
WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeBrandiden2tyandcommunica2ons
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeBrandiden2tyandcommunica2ons
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeIconographysystem
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeReach-outliterature
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeCapabili2esbooklet
WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeWebsitedesign
WhatwehavedoneChamberlyns–HNWWealthManagementBrandposi2oning,iden2tyandcomms
Chamberlyns–HNWWealthManagementBrandcrea2onandapplica2on
Chamberlyns–HNWWealthManagementBrandedproductsandservices
Chamberlyns–HNWWealthManagementBrandedinteriors
Chamberlyns–HNWWealthManagementBrandednewsle[ers
Chamberlyns–HNWWealthManagementBrandednewsle[ers
Chamberlyns–HNWWealthManagementWebsitedesignandbuild
Chamberlyns–HNWWealthManagementWebsitedesignandbuild