Redfern 2016_linkedIn_LR

Brand Creation Experts

Joined-upbranding

Joined-upbranding

BrandDefini2on

BrandCrea2on

BrandCommunica2ons

BrandingConsultancy.Sixthingsweareexpertin…

BrandDevelopment

BrandPosi.oning

BrandNaming

BrandIden.ty

BrandGuidelines

BrandCommunica.ons

Marke2ngServices.Sixthingsweareexpertin…

BrochuresCorporateandservices

Adver.singB2BandB2C

WebsitesDesign,buildandhos2ng

ReportsDesignandprint

Exhibi.onsDisplayandpull-ups

ProposalsBespokePresenta2ons

Exper2seBrandDevelopmentandMarke2ngCommunica2ons

Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

WhatwehavedoneBlackRockbrandvisualiconsystem

BlackRockRedferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

Redferncreatedalookandfeelfortheliteraturesystem–expressingtheBlackRock’sposi2oning:“Investmentadvicebasedontheworld’sbesttechnicalexcellenceandinsight.”

WhatwehavedoneBlackRockbrandvisualiconsystem

TrilandMetalscorporatebrochure

WhatwehavedoneTrilandMetalscorporateiden2ty

RedferncreatedabespokeTrilandMetalsimagelibrary

Triland Metals corporate brochure (English, Japanese and Chinese versions)

TrilandMetalscorporatebrochure

WhatwehavedoneTrilandMetalsrecruitmentbrochure

WhatwehavedoneTrilandMetalscorporatebrochure

WhatwehavedoneTrilandMetalsGraduateTraining

SchlumbergerBusinessConsul2ngTheworld’sleadingenergybusinessconsultancy

WhatwehavedoneSchlumbergerBusinessConsul2ngCorporateCommunica2ons

Redferndevisedanewcorporate‘lookandfeel’andcreatedallSBCcommunica2ons

RedferncreatedthestanddesignforCOP21atParisDecember2015

CedarCommunica2ons:Anewiden2tyfortheworld’sleadingcustomermagazinepublisher.

WhatwehavedoneCedarCommunica2onsIden2tyandcommunica2ons


RedfernleadthelookandfeelfortheCedarofficerefurbishment.


Cedar branded environment


RedfernleadthelookandfeelfortheCedarofficerefurbishment.

AnexpressionoftheCedarbrandposi2oning:

BIGIDEAS.SMARTCONTENT.COMMERCIALSUCCESS.

RedfernleadingthelookandfeelfortheCedarofficerefurbishment.

WhatwehavedoneWesternUnionBusinessSolu2onsB2Bcommunica2ons

Redfernfollowedanalreadyestablished‘lookandfeel’forWesternUnion


WhatwehavedoneHarrowGreenRe-brandandB2Bcommunica2ons

Thechallenges.TheOfficeReloca2onsectorwascrowded

Li[ledifferen2a2onbetweenplayers

Premiumclientsexpectedmoresophis2ca2on

HarrowGreen

Thewayforward.TheOfficeReloca2onsectorwascrowded

Li[ledifferen2a2onbetweenplayers

Premiumclientsexpectedmoresophis2ca2on

Stand-outandbedifferent

Innova2veandengagingbrandedcommunica2ons

Sign-postallfourservicesandincreasecrossselling

WhatwerecommendedHarrowGreen

Redfern’ssolu2on

Rebrandwithmoreemphasisonwhatmakesyoudifferent–thegooseandthestrapline‘ForwardThinking.

ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.

Improvelookandfeeloftenderdocuments,thewebsiteandadver2sing.

WhatwerecommendedHarrowGreen

Tangibledifferences

RebrandwithmoreemphasisonwhatmakesHarrowGreenvisuallydifferent–thegooseandthestrapline‘ForwardThinking.

ExplainthedepthandbreadthofHG’sservices.Signpostthefourcoreservicesonallcommunica2ons.Thewebsitestructuredaroundfourservices.

Stream-linedthetendersystem.Improvelook-and-feelofalldocuments,thewebsiteandadver2sing.

WhatweimplementedHarrowGreen

TheoldHarrowGreeniden2tyExpensivefull-bodycustompaintliveries.DateddesignNobusinessdescrip2onorcalltoac2on

ThenewHarrowGreeniden2tyEconomicalcolours.Clearcalltoac2on,businessdescriptorsandservices.Refresheddesign

ThenewHarrowGreenwebClearcalltoac2on,businessdescriptorsandservices.Refresheddesign.

ThenewHarrowGreeniden2tyGoosewasbroughtaliveandusedtoexpressspecificmessages.Funbuts2llsophis2cated.

ThenewHarrowGreeniden2tyTenderprocesspresenta2onsstreamlinedandtemplatedinthenewstyle.

ThenewHarrowGreeniden2tyRedferndevelopedafullsetofguidllinesforlogouseandapplica2on–includecommunica2ontemplates.

WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty

EarlyproposalsforLewisSilkinmarke2ngmaterials

WhatwehavedoneITIGroupFin-Techstart-upnaming&iden2ty

WhatwehavedoneITIGroupbrandarchitectureFin-Techstart-upnaming&iden2ty

WhatwehavedoneITIGroupBrandadver2sing

WhatwehavedoneITIGroupWebsitedesign

WhatwehavedoneITIGroupAppdevelopment

WhatwehavedoneITIGroupAppbranding

WhatwehavedoneCloud10–inflightentertainmentappName,iden2tyandmarke2ng

WhatwehavedoneInvestConsul2ng-Construc2onConsultancyIden2tyforRussianconsultancy

WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons

WhatwehavedoneOkappy-JobManagementAppStart-upnamingandiden2ty

WhatwehavedoneLuvata–metalsfabricatorGlobalMarke2ngCommunica2ons

WhatwehavedoneLuvata–metalsfabricatorGlobalGuidelines

WhatwehavedoneTravelex–foreignexchangespecialistsIden2tyandmarke2ng

WhatwehavedoneBri2shBoardofAgrémentBrandposi2oningandmarke2ng

WhatwehavedoneWorldCancerResearchFundPosi2oning,iden2tyandmarke2ng

WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeBrandiden2tyandcommunica2ons

WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeIconographysystem

WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeReach-outliterature

WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeCapabili2esbooklet

WhatwehavedonePause:UK'sleadingwomen’ssupportprogrammeWebsitedesign

WhatwehavedoneChamberlyns–HNWWealthManagementBrandposi2oning,iden2tyandcomms

Chamberlyns–HNWWealthManagementBrandcrea2onandapplica2on

Chamberlyns–HNWWealthManagementBrandedproductsandservices

Chamberlyns–HNWWealthManagementBrandedinteriors

Chamberlyns–HNWWealthManagementBrandednewsle[ers

Chamberlyns–HNWWealthManagementWebsitedesignandbuild

Redfern 2016_linkedIn_LR

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