Redesign of Kodaks Disposable Camera

Redesign of Kodaks Disposable CameraJoe Kaminski, Jim Beidleman, Dave Taucher, Braulio Escobar

What we need to accomplishIdentify companys needsIdentify target customer group to satisfy companys needsIdentify the needs of target customer groupFocus on the most feasible of these needsCreate specificationsBrainstorm ideas to fulfill the specificationsRedesign Disposable Camera to fit those needs

Kodaks NeedsNeed to revitalize their disposable camera market in order to help the companys financial situation.Find new target audience to increase demandLow costs to increase revenue Capitalize on market before competitors do

Kodaks Current Design

Who Is the Customer?The elderly and senior citizens

Gathering InformationWhy we chose this target group:It is a growing segment of the U.S. population

Prefer simpler which means cheaper in this case

Gathering Information Cont.

Information Continued

AttributesMarketableCheap to ProduceDurableAesthetically Pleasing

PracticalUsefulUser friendly

SpecificationsAct as an effective disposable camera for the older generationUse must be simple enough for an older person to do easily (Take a picture in under ten seconds).Must be able to fall from a height of four feet and still functionMust be able to produce for under a dollar a camera.Look professional enough for an older person to want to use it (Cant look childish).Have the efficiency for it to be worth its price. Should be able to take at least 25 medium to high quality pictures. Weighted Objective Tree

Options options optionsTable 1: Camera Structure

Means Feature/Function123MaterialRubberPlasticAluminumDesignRounded EdgesStraight EdgesSize(compared to original)Bigger Same Smaller Display CaseLabelsMaterialColorPicking the best optionfrom Table 1Design Constraints/ObjectivesWeight(%)ABCC: DurableC: CheapXC: UsefulC: Aesthetically PleasingC: User FriendlyO: Marketable67.8/67%53.6%.5/67%33.5%O: Practical33.9/33%29.7%.6/33%19.8%TOTALS83.3%53.3%A= Rubber/Straight Edges/SmallerB= Plastic/Rounded Edges/BiggerC=Plastic/Straight Edges/SameMore optionsTable 2: Camera Parts

Means Feature/Function1234FlashAlways onSelectableNone.ControlsButton SizeViewfinder SizeWinderFlash Selector switch Power SourceBattery Hand CrankSolar Power.Picture StorageDigital Internal MemoryFilm..Comparing Alternatives From Table 2 Design Constraints/ObjectivesWeight(%)

ABCC: DurableC: CheapC: UsefulXC: Aesthetically PleasingC: User FriendlyO: Marketable67.9/67%60.3%.8/67%53.6%O: Practical33.7/33%23.1%.4/33%13.2%TOTALS83.4%66/8%A=Selectable/Large Buttons/Battery/FilmB=Always on/Same Buttons/Battery/FilmC=None/Small Buttons/Hand Crank/FilmOur Redesign

Gantt ChartDays ( 3 day intervals)Operation1471013161922Begin ProjectDisassemble CameraAssemble CameraRecognize NeedDefine ProblemDefine MarketInterview MarketList AttributesWeighted Objective TreeMorphalogical ChartBrainstorm SolutionsComparing Alternatives ChartSolidworks RepresentationGantt ChartMaking PowerpointEditing/Reviewing PresentationSummarySell for 2 to 5 dollars which brings in high profit Design is simple as possibleShould attract the older generationWe are confident this will save Kodak. AcknowledgementsKodak logos and camera pictures obtained from kodak.comCharts and graphs from the U.S. Census Bureau. The endQuestions?Chart120.166.813.1

2011 Population Breakdown

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2011 Population Breakdown

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Chart120.267.312.6

Source: U.S. Census Bureau2007 Population Breakdown

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2007 Population Breakdown

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