Redes para tv (mega)
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#YaMeCansé No basta con construir
audiencias, tenemos que empoderar usuarios
@earriagada
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• N
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Reedición de presentación basada diversas presentaciones de Slideshare editada en noviembre, 2014.
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1) Quién influyen en las redes
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Castellano • Redes Sociales
• Medios Sociales vs • Medios Masivos
• Redes Sociales
Inglés • Social Networks
• Social Media vs • Mass Media
• Networking online • Social Networking
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Ley del poder
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2) VIVIMOS CON MÁS TRANSPARENCIA
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Como será un mundo con periodistas en
todas partes…
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… un mundo donde todos se exponen
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“Self expression is the new entertainment”
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2) De la audiencia al usuario
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Nos incorporamos
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Primeros pasamos de la comunicación personal a la masiva con la Imprenta
Local, lenta y sin medición Global, rápida y medible
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Las conversaciones que cambian la masividad
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La comunicación es más atractiva y tiene mayor potencial de WoM a través de tópicos de interés
BRAND - CENTRIC Communication
TOPIC - CENTRIC Communication
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4) Estas comunicaciones son en directo
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Twitter • “Una red social asimétrica, en la que
cada usuario define el contenido que recibe en función de las comunidades que establece (los usuarios a los que sigue y las listas que organiza).“ @jlori, Mundo Twitter
• “Twitter es una voz colectiva conectada” PageOne, documental.
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@twitterTV @twittermedia
https://analytics.twitter.com/
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El desafío • Publicidad en Twitter • Cuenta del programa
• Cuenta de integrantes del programa (celebridades o periodistas)
• Cuentas de la audiencia
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