Redefining the market in the Age of Women Empowerment
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Transcript of Redefining the market in the Age of Women Empowerment
¨When the owner of the
shop wants to take over
the shop, then he will do
it and I’ll lose the only
thing I have.¨
Claudia Rodriguez in Peru
INSIGHT OPPORTUNITY
27%
IDB report: Unlocking Opportunities at the Base of the Pyramid in Latin America and the Caribbean 2015
Objective #3: stop asking
them to sell more of our
products to now ask them
to gain pride and dignity.
“Women will repeat a bad customer service
story for an average of 23 years”
“Women buy more cars, choose more
homes, and make more healthcare decisions
than men.”
Source: http://www.marylouq.com/about/