Redefining Business

dave@excell-us.com

www.excell-us.com

1031 Route 22, Suite 302Bridgewater, NJ 08807 - USA

Company brochure

ExEcutivE Summary

Excell International Group Inc., was established in 1997 with a vision and mission that was founded and forged in solutions, results and values, We have been emerging as a product development company by designing and developing our own products and also we been supporting Corporate Americawith IT solutions comprised of Application and System design and development, and Data Processing technologies. This is possible because we employ people who have excellent academic backgrounds in computational methodologies as well as excellent experience in the area of Information & Technology. Most of our consultants hold degrees in computer science or business related fields. Our company delivers to its clients the best services in areas such as Client/Server and Cloud based systems.

We provide software solutions for almost all areas in the computing industry depending on the particular need of a client, and the service provided by our employees may cover any part of a broad range of information technology. The scope of these services include client/server application design and development, cloud based SaaS solutions, business analysis, web development, project management solutions, enterprise portfolio management solutions, enterprise resource planning, data processing solutions, business intelligence solutions, mobile computing and QA/QC solutions etc.

We want to emerge as elite group of people in Information Technology as our company expands. The trends of IT industry are changing rapidly towards Cloud Computing and Mobile Computing as the need for location independent, on the go and on demand solutions is growing, industry’s is that there is going to be a tremendous growth in these two areas, such expansion is a direct function of the number of IT specialists in the market place. In anticipation of such an explosion we seek to employ highly trained IT specialists, such as Developers, Programmer Analysts, Systems Analysts, Software Engineers, Database and System Administrators, etc.

viSion StatEmEnt

Excell International Group, Inc strives to emerge as a global technological leader that drives value into the corporate world by making the world as a much better place to live for present and coming generations.

Want to aim at high-quality solutions that make a difference in the way the corporate companies innovate their products and services which will in turn bring a change in peoples’ lives.

Evolve as a go-to company in the corporate world in providing strategic solutions that will align with corporate objectives.

Succeed by following fair practices in the global competition and sustain the success by exercising honesty and integrity.

Empower employees of the company to become technological leaders that inspire others in the corporate world to create a great culture and legacy.

miSSion

Provide customized high-quality technological solutions to changing needs of our corporate clients in diverse industry segments.

Acquire expertise in changing technological trends in the market and help the corporate companies to evolve by adopting these trends such as agile methodologies and SaaS solutions.

Strive to be leader in providing SaaS based cloud solutions and on-premise Client-Server based solutions.

Provide on-time and on-budget cost effective solutions.

Help clients achieve control and efficiency in their business process through project management and portfolio management solutions.

Achieve client satisfaction by providing the value centered solutions rather than the cost centered solutions.

Enable clients to outperform the competition by becoming the best go-to source of their solutions.

KEy to SuccESS

Aiming for excellence in every task and job with hard work, smart work, persistency and work ethic.

Preparing ourselves to be ready for the opportunities all the time and availing them without delay.

Focusing on adding value and believing that growth is where value is.

Setting goals, devising the plan of action and executing the plan efficiently.

Develop leadership team in the organization who takes responsibility and become accountable to play as role models.

company Summary

Excell International Group specializes in the field of Client Server applications, Web applications, Cloud computing, mobile computing and data processing professional services including design and development services, technical support, systems engineering etc.

The Company, which began operations in 1997 is an ongoing, viable business entity which maintains its staff as employees. Excell utilizes professional talent offered by U.S and foreign workers to develop its own products. This b usiness strategy has resulted in the Company’s continuous growth which, in turn, has enabled the Company to create new and ongoing job offers for U.S workers.

Excell International Group. Inc, is a valuable contributor to the economy by providing a tax base to the community and employing U.S. and foreign workers in professional and administrative support capacities.

Excell prides itself on the professional quality of its services and staff, and the rigorous standards which must be met for employment at the Company. Our selective screening process results in the Company hiring only the most qualified candidates.

company ownErShip

Excell International Group. Inc, is a S corporation owned entirely by Udaya B. Dasari. It has been elected to go S corporation in the mid 1997 tax year. Its fiscal year is the calendar year. The New Jersey based corporation was established with 100 shares issued.

company SErvicES

Excell offers expertise in all phases of software engineering life cycle starting from analysis and design to the development and maintenance. Specializes in the field of Client Server applications, Web applications, Cloud computing, mobile computing and data processing professional services including design and development services, technical support, systems engineering etc. We establish relationship with clients based on their business needs by offering high quality, cost effective and value centered software solutions.

EIG offers the expertise a high-technology company needs to devel-op new software products or enhancements (upgrades) to the existing software products in compliance with the ISO standards. This can be taken as high-level retainer consulting, project-based consulting, soft-ware engineering, technical support, end user training, product maintenance.

Comprehensive Solutions: We represent a client company as an extension of its business development. This begins with complete understanding of the client company’s situation, objectives, constraints and conducting a detailed analysis/evaluation of the existing systems. We then represent the client company with professional level suggestions to address the client’s needs and provide for maximum efficiency and effectiveness of the software systems.

Project Based Solutions: Projects are bid and awarded projects will be designed and developed to align with companies objectives. Projects will be billed based on the specific milestones accomplished. We employ industries best standards in developing the projects and clients realize more than the expected ROI by outperforming the competition.

Software engineering: Design and develop software systems and backend database systems using the software engineering life cycle phases. Analysis of the users’ requirements and preparing specifications document. Conducting the design of the systems and preparing algorithms for the functionality. Coding and testing the system to release it to production.

Technical Support: Software development industries find very good customer base when there is good technical support for their products. After we develop software products of the clients, clients need our services for the technical support of their products when the customers install, customize, run and maintain the products.

End User Training: End users are the employees of the clients, who are put to use the final version of the system at the client site. End users have to be trained because they do not need to be very technical persons to use the system. We provide our services to train the end users thoroughly so that the system would be at its optimum use to fulfill the business needs of the clients.

Maintenance and Production Support: Software systems have to be maintained to give their best performance at all the times and to minimize the running costs. The running system has to be monitored and fine-tuned to avoid abnormal behaviors and system crashes. We offer our expertise to fine tune and trouble-shoot the system.

compEtitivE compariSon

Clients’ status quo is a major competition, making no changes in their business models will make the clients growth saturated while the other competitors are growing. Clients’ growth remains the same every year if clients do not enhance their potential to develop new projects. We can resolve this problem of clients by providing our expert services on their new projects and clients revenues will increase with the new or enhanced products and new or enhanced services in the market place.

Competition from big firms will hinder the smaller companies’ entrance into the market and their growth, but bigger firms are already loaded with lot of projects and they have no capacity to take any more projects in a given period of time, because they are handling many projects the management of many projects will become unstable as a result the quality will be effected, also the brand name big firms might be charging unusual fees from the clients because of their name, we can take these weaknesses of big clients as opportunities and grab the projects from the clients for on time and on budget cost effective solutions.

SalES litEraturE

Sourcing

This business brochure will serve as the marketing material.

Our website www.excell-us.com will feature our products.

Pamphlets will also be developed for the sales literature and marketing.

Paid subscription with internet search engines will be obtained.

We are elite group of software development experts with expertise in various areas of software, we hire very skilled programmers, analysts, administrators, managers and subject matter experts with many years of experience in the industry backed by degrees in Engineering and Science.

tEchnology

We provide professional services using state of the art technologies in several areas of the hi-tech IT industry.

Data Processing: Design of the database is done using a specific RDBMS depending up on the certain business needs of the companies. There are several RDBMS are available in the market, we recommend a suitable RDBMS that serves the specific business requirements of the client companies. The major available RDBMS such as ORACLE, SYBASE, DB2, SQL Server and INFORMIX are the proven RDBMS in the present market. Our professionals are experienced in these Relational Database Management Systems to design the Entity Relationship Modeling and other Data Models using the tools supplied by the RDBMS vendors. Our Database professionals are experts in offering professional services in Database Administration and Database Development using Embedded SQL, 4GLs and SQL on several platforms such as UNIX, Linux and Windows.

GUI Applications: Our professionals have tremendous expertise to quench the market hunger for the quality software that involves the development of the front end software applications on different platforms such as Windows using Visual Basic, .Net framework, ASP.Net, VB.Net and Linux using Swing, JSF and JavaFX

Web Development: Web technology is a revolution in the Information Technology industry. Web technology is moving from platform specific technology to platform independent technology. We deliver our professional services through experienced web architects and developers to our clients. The services we offer include the design of internet based systems on multi-tier architecture across different platforms using Windows

and Linux and development of web applications using.Net framework, C#, ASP.Net, VB.Net, VB Script, HTML, XML, XSLT and JAVA, AJAX, JSP, jQuery, CSS and JAVA Scripts.

Mobile Development: All the web applications are enhancing their presence on the internet by becoming mobile applications, mobile applications are making the use of services by the location independent, companies want their business take place any time and anywhere, we deliver our professional services in mobile development on both Android and iOS platforms using Java, HTML, XML, JWT, SDK and Objective-C, Swift, REST, JSON etc.

Cloud computing: Need for Cloud computing is growing as Software as a Service (Saas), Infrastructure as a Service (IaaS) and Platform as a Service (PaaS), need for location independent and on demand solutions is becoming a trend, it saves costs for clients enormously as they do not need to spend money on infrastructure, operations and resources as they spend on on-premise solutions, we deliver our services on both Windows and Linux platforms using Java and AWS, Workday, Oracle HCM Cloud etc.

prESEnt and FuturE SErvicES

Excell currently developing projects such as Enterprise Portfolio Evaluation Tool EPET (PPM) and Smart School Messenger (SSM).

Enterprise Portfolio Evaluation Tool (EPET) also called as Project Portfolio Management (PPM) is used to make a right decision in selecting value adding projects that align with company objectives, it is an essential tool for many companies of diverse industry segments, as the companies grow the number of projects to fulfill the growing and changing business needs will also grow, however the need for choosing and prioritizing the right projects that give good to great return on investment (ROI) by minimizing the cost and effort, and mitigating the risk is becoming very strong for the growth and sustainability of corporate companies and the overall industries.

Project Portfolio Management is the process that is jointly dealt by the IT Governance Team and the Project Management Office (PMO), these two divisions of the any company constantly analyze the value factors and set standards that fulfill the company core objectives such as operations, productivity, finance, core values, customer service, employee care and culture etc, in the face of the strong need for accomplishing and preserving the company objectives a right Project Portfolio Management is essential, and in turn a right portfolio, a right program and a right project is a promise for what IT Governance Team and PMO’s aspiring for in their diligent efforts to fulfill the companies goals and objectives.

Smart School Messenger (SSM) is a cloud based SaaS( Software as a Service) application which is an Integrated one stop instant communication platform between parents and teachers. With the growing trend of smart phones mobile applications, and the lean infrastructure required to implement a SaaS based solution, educational

organizations will benefit by making this as an instant communication platform between teachers and parents. It is an easy-to-use, secure communication tool connecting teachers, parents and students.

Presently we are focusing in marketing our products in USA and inthe future we will broaden the coverage by expanding into additional markets in North America and Europe.

We are aiming to develop new projects in future such as College and School Automation ERP for North America.

We are also studying the possibility of developing web based virtual class room to teach Math, Physics and Computers for U.S high school children.

EPET empowers PMOs and IT Governance CIOs to drive value into the companies’ business processes and to the client networks by aligning the strategies with companies’ objectives. It helps evaluate the projects that give good to great ROI and prioritizes the portfolios that bring value. Enables Program Managers and Project Managers to transform IT divisions of companies as business contributors not as service or cost centers.

Efficient Business Processes: Most important aspect that PMOs and CIOs are looking for is increasing the efficiency in business processes. Efficiency in production, operations and value delivery is a paramount need to meet the objectives of the company. EPET (PPM) has the capability in bringing efficiency in the business processes by optimizing the portfolios and programs, and prioritizing projects that deliver high ROI.

Risk Management: Poor estimates at the planning stages of the projects leads to big risks at the later stages, planning associated with the

EntErpriSE portFolio Evaluation tool (EpEt)

evaluation of costs and expenses, milestones, scheduling and work effort etc is a key factor, EPET (PPM) has the forecasting, tracking and advanced reporting capabilities that alert all levels of management involved to take immediate measures to minimize risk.

Scope Management: Changing scope is one of the top reasons for the project failures, preventing the scope change in the middle of the projects will eliminate the risk of project delays and over the budget costs, subject matters experts have to rigorously do the analysis before determining the scope of the project, EPET (PPM) has the Scope Management functionality that allows rigorous evaluation and review process on the requirements by the experts and all levels of managers in determining the exact scope before decision is taken for implementation.

Prediction Capability: This is one of the advanced capabilities that distinguishes EPET (PPM) from competitors, this capability forecasts and alerts on different aspects before they happen in regard to budgets, time lines, milestones, schedules, resources and objectives etc, this capability also leverages the knowledge gained from past for the futures predictions, it tracks many indicators and metrics that make the prediction capability stronger.

Resource Management: Not having a real time tracking system, that reports on which resources are working on what projects, their project time lines and the number of projects or tasks they are working on in a given time, is one of the top reasons for postponing the projects or unnecessary hiring of additional resources, resource mismanagement lead to biggest expense in the company as the resources are most expensive. EPET (PPM) solution saves budget in larger proportions with its state of the art resource management capability.

Budgeting: Selecting a right project and implementing a project right is the key for the allocation and utilization of a right budget. EPET (PPM) allows the PMOs and CIOs to allocate and manage budget efficiently by choosing a right portfolio, program and a project and enable the project managers to implement the project on-time and on-budget by knowing the costs and expenses and the milestones.

Key Features: Portfolio and program optimization, and project prioritization. Task Management. Time, performance, Issue, Milestones and Metrics tracking. Resource Allocation and Management. Advanced Reporting & Analytics. Advanced Dashboard Customization. Document Management. Budgeting and expenses. Integration and collaboration.

SaaS Model Delivered as service over the internet. No software installation. Automatic upgrades Faster implementation Lower total cost of ownership 24/7 access from an internet connection. Upgrades and technical support included. Service level agreements for availability. Operated from secure tier three data center.

Smart School mESSEngEr (SSm)

SSM is a cloud based Saas( Software as a service Tool) application which is an Integrated one stop instant communication platform between parents and teachers. This tool allows parents to be on top of children progress, attendance, activities at schools.

Private messaging Teachers and Organizers

Instantly communicates via private messaging with the teachers for instant updates on the students allow immediate action for student needs and parents’ concerns and suggestions.

Parent teacher conferences

One click access to select the available slots and timings for the parent teachers conferences that aligns with parents schedule

eSignature for Approvals:

Allows parents to Sign and Approve or Decline various forms required by the school.

Volunteering Requests

Parents are better informed for volunteering requests for school activities, class room parties, and field trip etc. allowing parents to be more involved in child activities at school.

Consolidated Calender view.

Allows the parents to have a consolidated calendar view of their calendar and children activities for proper planning to prevent calendar conflicts.

Smart Alerts and Push Notifications:

Alerts and Push Notifications helps to stay on top of all holidays reminders, events, signup request, fields trips which will allow both the teachers and Parents to plan and organize the activities/events more efficiently

Parents are instantly notified about the student absences, grades, and report cards etc.

Key Benefits for Parents:

• To be more involved in child’s activities.

• To plan their calendars efficiently.

• To be on top of child’s progress and homework due dates.

• Allows private messaging with teachers and organizers.

• Alerts and push notifications for instant reminders.

Key Benefits for Schools:

• Communicate with parents through instant messages more efficiently than e-mails and parents can be on top of their children’s progress on day to day basis.

• Serves as one communication platform for schools, teachers and after school programs to communicate with parents.

• Sends out forms of any type of events to parents and enable parents to fill, sign and return them instantly.

• Saves time and brings more transparency and control.

marKEt analySiS Summary

The CIO Magazine Tech Poll panel survey reported that IT spending increased 61% in 2015 on new and discretionary projects, this increase is up from the 47% increase in 2014 and 48% increase in 2013, the spending will continue to increase in 2016 and the following years almost at the same rate.

According to the news article in September 2016 by PR Newswire based on the report distributed by Research and Markets and produced by Technavio research company The Global PPM and IT Governance market is forecast to grow by CAGR of 11.44% in the period 2016-2020.

According to our purchased report produced by Technavio (www.technavio.com) market research company The Global SaaS based PPM will grow at CAGR of 31.19% in the period 2014-2019 from 423 Million to 1.6 Billion.

We believe that the Smart School Messenger (SSM) is first of its kind in the North American market, according to the survey by National Center for Education Statistics in 2009-2010 there were 98,817 public schools and many thousands of private schools in the USA, we have a huge potential to serve thousands of schools by adding value and bringing efficiency and control into their operations.

Excell will be focusing on the fortune 500 clients for EPET (PPM) who are well known in telecommunications, banking, government, insurance, financing, brokerage, retail and manufacturing segments.

Key Market Areas • US

• UK

• Germany

Key Customer Segments• Government Organizations

• Large Enterprises

• SMEs

Key Market Drivers• Need for Business Optimization

• Increasing Demand from APAC Countries

• Increased ROI with Fast Time-to-market

• Need for Cost Management

Key Market Challenges• Deployment Complexities

• Complex Supply Chain Cycle

• Lack of Skilled Professionals

• Security Concerns Related to SaaS Deployment

Key Market Trends• Adoption of Agile Methodology

• Increased Demand for Customized Solutions

• Increased Adoption of Cloud Platform

• Rising Trend of Mobile PPM