RedEApp Presentation @ IABC-KY
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Transcript of RedEApp Presentation @ IABC-KY
IABC KentuckyEmerging Media Summit
10/4/12
About Jonathan• 22 Years of start up or early stage companies
• Been acquired 5 times (4 public companies, 1 Private Equity group), Bought/Integrated 2 from large public companies.
• Sales & Marketing where timely customer and employee communication and engagement are paramount
• Realized that we have come a long way to get to Facebook with a billion users and computers that fit in our hand and started Red e App to merge the worlds.
What does it take?
Culture Informs Social Tools
• Wiki’s
• Blogs
• Instant Messaging
• Forums
• Video
• Mobile strategies
Why?
• What is the ROI on passion?
• Commitment?
• Advocacy?
• Endorsement?
• Energy?
• Above and beyond?
• Career development / mentoring (Fluid Communication, continuously coach, motivate and lead)
• Cost reduction (Time and Distance are compressed)
• Operational Efficiency (Speed to act and speed to problem)
• Faster innovation through co-creation (Collaboration)
• Quality customer experiences (Informed work force)
Who is using it?
Prime Example• 460 restaurant chain
• Uses Yammer to teach managers new recipes with the best and fastest way to make them.
• No spiral bound notebooks
• No waiting on the quarterly exec visit
• Instant feedback and free wheeling discussions and videos with results in days
Shameless Mention
• Red e App is living the same mission
• Same Results
• But to the purely mobile, remote or even hourly employee
• Engaging the mobile employee securely on their own mobile devices
• Imagine uni-laterally messaging more than 30,000 global employees and setting, changing or reinforcing focus and mission around a new product launch in under 30 seconds