1  

Red Sox Game Day Live presented by <Client tbd>

2  

Red  Sox  Na,on  can’t  get  enough  coverage  of  all  things  Sox.    That  is  why  Red  Sox  coverage  starts  30  minutes  before  first  pitch  with  Red  Sox  Game  Day  Live.    Host  Tom  Caron  along  with  baseball  Hall  of  Famers  Dennis  Eckersley,  Jim  Rice  and  Peter  Gammons  provide  the  informa,on  and  insight  that  every  fan  craves.    And  sideline  reporter  Jenny  Dell  gives  up-­‐to-­‐date  reports  from  the  field.    It  is  fast-­‐paced  and  compelling  programming  from  NESN’s  award-­‐winning  produc,on  team.    As  presen,ng  sponsor  of  Red  Sox  Game  Day  Live,  <Client  tbd>  will  receive  wall-­‐to-­‐wall  exposure  during  the  program  and  presence  in-­‐game  in  every  Red  Sox  game.    Addi,onally,  <Client  tbd>  receives  exposure  across  the  network  through  live  reads  and  promo,onal  commercials  in  which  the  bank  is  prominently  featured.  <Client  tbd>  will  also  have  great  exposure  on-­‐line  through  NESN.com,  the  most-­‐viewed  regional  sports  news  website  in  the  country,  as  well  as  even  on-­‐set  signage  on  our  Yawkey  Way  stage  where  the  show  is  hosted  for  home  games.      Ownership  of  Red  Sox  Game  Day  Live  is  truly  one  of  the  crown  jewels  of  sports  branding  opportuni,es  in  New  England.  

2014 RED SOX GAMEDAY LIVE

3  

About NESN The New England Sports Network (NESN) is owned by the Boston Red Sox and Boston Bruins and delivered to over 4.5 million homes throughout the six-state New England region and nationally on 3+ million homes via DirecTV, Dish Network, and local cable operators. The definitive source for New England sports programming, NESN has been the top rated regional sports network in the country the past 6 years and was the first regional sports network in the country to originate every game and studio show in high definition. NESN.com is the most viewed regional sports news website in the New England.

4  

New England - 4.5 million homes

Nationally - 3+ million homes

Red Sox Game Day Live Coverage

5  

q   1.6  MM  Monthly  Unique  Visitors  (U.S.)    q   8.8  MM  Pages  Viewed  per  Month  q   104,000  Average  Daily  Visitors  q   2.2  Million  Video  Views  per  Month  q   153,000  Facebook  Fans  q   77,500  Twi_er  Followers  

46% Year over year increase in Unique Visitors.

NESN.com is the #1 Regional Sports Network Website in the US.

Source:  comScore  October  2012  

6  

Sponsorship Elements In-Show elements

• 147 30-minute shows • Show renamed Red Sox Game Day Live presented by <Client tbd> • <Client tbd> logo prominently featured in the open of the show • <Client tbd> logo featured on graphic wipes between segments during the show • <Client tbd> mentioned going in and out of breaks when possible • <Client tbd> logo built into lower-third graphic information during the show • <Client tbd> logo on set monitors and projections during studio shows • 1x Audio/Video billboard in each show

•  100% <Client tbd> messaging •  Full Screen Graphic (featuring <Client tbd> branding and product) plus (:10) of Citizens messaging •  NESN & <Client tbd> to determine a production timeline for delivery of materials, production of billboard, & scheduled air dates

* All Creative subject to NESN Programming & Creative Services approval

7  

Sponsorship Elements In-Show elements

• 147 30-minute shows • Show renamed Red Sox Game Day Live presented by <Client tbd> • <Client tbd> logo prominently featured in the open of the show • <Client tbd> logo featured on graphic wipes between segments during the show • <Client tbd> mentioned going in and out of breaks when possible • <Client tbd> logo built into lower-third graphic information during the show • <Client tbd> logo on set monitors and projections during studio shows • 1x Audio/Video billboard in each show

•  100% <Client tbd> messaging •  Full Screen Graphic (featuring <Client tbd> branding and product) plus (:10) of Citizens messaging •  NESN & <Client tbd> to determine a production timeline for delivery of materials, production of billboard, & scheduled air dates

* All Creative subject to NESN Programming & Creative Services approval

8  

Sponsorship Elements cont.

NESN.com Elements

• <Client tbd> permanent logo presence on Red Sox Game Day Live page at NESN, with link to <Client tbd> website. Total of 75,000 monthly impressions.

• <Client tbd> permanent logo presence on NESN.com house ads promoting Red Sox Game Day Live. Total of 1,000,000 impressions

• <Client tbd> :10 second pre-roll commercial before video clips from Red Sox Game Day Live. Total of 160,000 impressions.

* All Creative subject to NESN Programming & Creative Services approval

9  

Red Sox Game Day Live presented by <Client tbd>

Tom Caron will once again be joined by Hall of Famers Dennis Eckersley, Jim Rice and Peter Gammons; to provide up to the minute news and information on everything Red

Sox!

NESN will be debuting a new studio with enhanced graphics and new looks

10  

<Client tbd> logo here Top Line Exposure

11  

<Client tbd> logo here

On-Set Exposure

12  

In-Studio Exposure <Client tbd> logo here

13  

In-Studio Projection Screen

14  

Show Opening

15  

Graphic Wipe

16  

In-Game Snipe

17  

In-Game Live-Read

18  

Promotional Support  

Projected  :30  promo’s  2014  (:15/:15):  390  ACTUAL  :30  promos  ran:  1,458  

ACTUAL  :30  promos  in  Pre/In/Post  Game:  282  176  In  Game  :30’s  w/  :15  Uno  Commercial  

 Projected  2014  :30  promos:  650  (25x/wk:  26  weeks)  Projected  number  of  In  Game  Promos  2014:  70  

19  

RS Game Day Live page at NESN.com

20  

Red Sox Game Day Live Pre Game Sponsorship Investment

2014 Net Investment: $400,000

21  

2014 RED SOX GAMEDAY LIVE Elements

Estimated ratings delivery based on current actual ratings

Red Sox GameDay LiveRed Sox 2013 In Game Live Read (1x per week)

Red Sox 2013 In Game Snipe (1x per week)

Red Sox 2013 In Game Billboard (1x per week)

Red Sox GDL 2013 Tagged Open/Close (2x per show)

Red Sox GDL 2013 Graphic wipes (2x per show)

Red Sox GDL 2013 audio mention in/out of breaks (2x per show)

Red Sox GDL 2013 logo on content bar (2x per show)

Red Sox GDL 2013 logo on set (2x per show, Yawkey Way)

Red Sox GDL 2013 logo on studio monitors (2x per show, away games)

Red Sox GDL 2013 :30 commercials (2x per show)

Red Sox GDL 2013 in show billboards (2x per show)

Red Sox GDL 2013 Post Game preview for following day show (1x per show)

Red Sox GDL 2013 Show Promos (25x per week, 26 weeks)

NESN.com

Total GRP's - BostonInvestment $400,000

5246

296.0

296.0

270.0

650.0

7.0

7.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

1.0

2.0

1.0

296.0

296.0

296.0

148.0

148.0

296

296

135

650

2 mil imp

296

296

296

148

148

148 7.0

148

26

296

1036.0

1036.0

182.0

296.0

# of elements (games)

HH Rating Points BOSTON

Program HH Rating 2013

Red Sox GameDay Live Media ValutionAll Elements