Red Rooster Group Nonprofit Branding Projects

redroostergroup has been helping nonprofit organizations with their marketing for 16 years.

We combine branding, marketing and design experience with knowledge of the nonprofit sector.

We understand the challenges nonprofits face:

• Increased competition

• Dwindling funding options

• Apathetic public

• Increased demand on services

• Getting more done for less

So how do we help?

We can help to:

• Distinguish your organization with branding.

• Explain your programs and services with brochures.

• Expand your organization’s visibility with a website.

• Promote your campaigns with online promotion.

• Attract members with fundraising direct mail.

and...

• Appeal to donors with development and capital campaign kits.

• Promote events with direct mail, advertising and online campaigns.

• Improve event effectiveness with event journals, signage and handouts.

• Develop relationships with your members through print and online newsletters and publications.

Who have we helped?

Advocacy Americans to Counter Terrorism Kathryn Freed for Public Advocate, NYC New York Public Interest Research Group Student Advocacy, Inc. Associations Center for Nonprofit Corporations The Executive Forum Governance Matters New York Shipping Association Nonprofit Central Pro Bono, Inc. TechNetThe World Assoc. of Former United Nations Internes & Fellowes Education Brooklyn College Graduate Center for Worker Education The Enrichment Center Craftsman Farms FoundationInnovative Cooperative Enterprises Kids Involved in Dynamic Science National Alliance for Excellence ProLiteracy International Tiny Tot Academy World Trade Institute of Pace University

Environmental / Animal Rights Earth Action New Jersey Animal Rights Alliance New Jersey Conservation Foundation Health / Medical The Association for Children with Russell-Silver Syndrome CentraState Healthcare System Gift of Life / Heart & Lung Transplant Support Group Grafton Hope Health Network Park Slope Geriatric Day Center / CarePath

Social Service / Other D.A.R.E. - Drug Abuse Resistance Education Hearts & Minds Incarnation Camp Innovative Cooperative Enterprises Midnight Basketball League Progressive Center for Independent Living Seedco Selfhelp Community Services

Jewish Organizations America-Israel Chamber of Commerce Blueprint Newspaper Deal Yeshivah, Deal, NJ Dor Chadash ENGAJE! (Board of Jewish Education) Israeli Business Forum of New York J2J Network Jewish Community Relations Council Jewish Family & Children’s Services, Asbury Park, NJ Jewish Community Center, Deal, NJ Jewish Community Center of Mid-WestchesterThe Jewish Federation of Greater Monmouth County, NJ Magen David of West Deal, NJ National Council of Jewish Women Sephardic Bikur Holim Shorefront Jewish Community Council Sid Jacobson Jewish Community Center Synagogue of Oakhurst, NJ UJA-Federation of New York

PublIcAtIons: AftEr

case Studies

We helped the Jewish community center of Mid-Westchester to improve their branding:

• Clarified their message and brand attributes.

• Established departmental branding.

• Developed branding standards and templates.

• Created a publication system to their staff could create their newsletters and brochures in-house.

JEWIsh communIty cEntEr of mID-WEstchEstEr: bEforE

JEWIsh communIty cEntEr of mID-WEstchEstEr

services

Organizational Branding •

Divisional Branding•

Agency Brochure•

Program Guide Cover •

Maccabi Branding •

Maccabi Invitation•

Recruitment Brochures•

Sponsor Brochure•

INSPIRING AND NURTURING G R OW T HBuild confidence as you learn and develop

your skills through a variety of physical,

arts and academic programs designed

to develop your talents to the next level

of growth. Build confidence as you learn

and develop your skills through a variety

of physical, arts and academic programs

designed to develop your talents to the

next level of growth.

WHERE FAMILIES

CONNECT

Family days and group activities are designed

to bring families together, foster dialogue and

create bridges between generations. Family

days and group activities are designed to

bring families together, foster dialogue and

create bridges between generations.

FURTHERING JEWISH VALUES

Helping each other, healing

the world and promoting a

positive outlook are part of the

Jewish values that permeate our

programs and that appeal to all

Jews regardless of affiliation.

Helping each other, healing

the world and promoting a

positive outlook are part of the

Jewish values that permeate our

programs and that appeal to all

Jews regardless of affiliation.

DISCOVER

CONNECT

GROWYOUR PLACE TO

ORAgAnizAtiOnAl PAlEttE


Registration Form 2008-09

4. Submission

JCC of Mid-Westchester999 Wilmot RoadScarsdale, NY 10583-6899tel 914.472.3300fax [email protected]

This form may be faxed or mailed with payment to:

PHOTO WAIVER Photographs and videos taken during JCC activities and programs

are used for JCC publicity and publications. Participation in programs serves as

consent to use your photo for these purposes.

RESPONSIBILITY FOR CHILD The JCC can only accept responsibility for your child

when he/she is under supervision of an appropriate JCC employee. Supervision is

available only at program locations during program hours. Parents are responsible

for notifying appropriate staff of a child’s absence, later arrival, early or late pickup,

or any other special circumstances related to arrivals or departures.

I have read and agree to the special consideration above.

Parent or Guardian SignatureDate

/ /

PARTICIPANT 1

PARTICIPANT 2

PARTICIPANT 3

First Name, Middle InitialLast Name, SuffixAddress

CityState, Zip

Home PhoneEmail Address

Birth Date Grade

Parent NameBusiness PhoneEmergency Phone

1. Participant info

3. PaymentEnclosed is my Check Money Order

Make checks payable to JCC of Mid-Westchester. Cash payments can only be taken at the Front Desk.

CREDIT CARD Visa

MasterCard Card #

Expiration

Signature

CV#

(last 3 digits on back of card)

2. ProgramsI wish to enroll in the following programs

PARTICIPANT

PROGRAM

DAY TIME

CODE FEE

1.

2.

3.

4.

SUBTOTAL

REGISTRATION FEE: Required at the first registration of the JCC fiscal year (7/1/08 – 6/30/09) Family $75, Individual $40

CONTRIBUTION: The total operating costs of the JCC are not reflected in tuition fees.

Please help us meet these costs by making a tax-deductible gift.TOTAL

Program Guide 2008–09

discover /connect /grow


SEcOndARy BRAnding

To have consistency across the agency and yet have

a distinctive look for the Bendheim Performing

Arts center, we used the organizational typefaces,

added colors and used the overlapping chips to

create a spotlight effect.

Check out the Bendheim in 2008–2009

Presenting unique and innovative

programming for the 2008–2009 season

in music, theater, dance, film, children’s

entertainment and more.

Box office: 914.472.3300 x403

www.thebendheim.org

999 Wilmot RoadScarsdale, NY 10583-6899www.jccmw.org

Non-Profit OrgU.S. Postage

PAIDWhite Plains, NYPermit No. 2200

at the JCC of Mid-WestchesterThe BendheimPerforming arts center

BEndHEiM PAlEttE


SPONSORSHIP LEVELSThe JCC Maccabi Games make an essential contribution to the athletic, social and cultural growth of the participating youth, as well as enhancing the vitality of Westchester County.You are invited to forge a bond with

the JCC Maccabi Games community. By becoming a sponsoring partner of the

Westchester 2009 JCC Maccabi Games, you have a unique opportunity to share in the rich tradition, success and overall excitement of this prestigious event.

$250,000

$150,000

$100,000

SPONSOR

THE GAMES AUGust 16-21, 2009

999 Wilmot Road, Scarsdale, NY 10583-6899

tel 914.472.3300 fax 914.472.9270

www.jccmw.org [email protected]

The JCC Maccabi Games are co-sponsored by the Jewish

Community Center Association of North America, Maccabi World

Union, Maccabi Canada, and Maccabi USA/Sports for Israel.

The 2009 JCC Maccabi Games are hosted by

the JCC of Mid-Westchester with the

Richard G. Rosenthal JCC and JCC on the Hudson.

On the Hudson

JewishCommunityCenter

westchestermaccabi.org

GET IN ON THE ACTION

999 Wilmot Road, Scarsdale, NY 10583-6899tel 914.472.3300 fax 914.472.9270www.jccmw.org [email protected]

The JCC Maccabi Games are co-sponsored by the Jewish Community Center Association of North America, Maccabi World Union, Maccabi Canada, and Maccabi USA/Sports for Israel.

The 2009 JCC Maccabi Games are hosted by the JCC of Mid-Westchester with the Richard G. Rosenthal JCC and JCC on the Hudson.

On the Hudson

JewishCommunityCenter

westchestermaccabi.org

PLAC

E

STAM

P H

ER

E

Your personal invitation to be part of the

Westchester 2009

JCC Maccabi Games

BE PART OF OUR TEAM!Be a Host Family

Be an Athlete

Be a Coach

Be a Volunteer

Be a Sponsor

AUG 16-21 2009

AU

G 16

-21 20

09

The JCC of Mid-Westchester, the Richard G. Rosenthal JCC and the JCC on the Hudson invite you to join us for the JCC Maccabi Games, hosted for the first time in Westchester in 2009.

Throughout the week approximately 1,400 Jewish teenagers visiting from all over North America, South America, Europe, Australia and Israel will join together in an array of sports, community service and social activities held at venues throughout Westchester County, beginning with Opening Ceremonies. Our own team delegation will include 400 teens from Westchester County.

A powerful and transforming experience for Jewish teens, the JCC Maccabi Games, first held in 1982, are dramatic in their scale and unique in their ability to integrate sports with Jewish identity and values.

The Westchester 2009 JCC Maccabi Games will help us strengthen our community and position it for the future. Volunteers, host families, donors and sponsors will be needed to ensure the success of The Games and everyone will be enriched by their involvement. Whether you are interested in becoming an athlete or coach, a volunteer or host family, a donor or sponsor, please join our team

Steven Weisbrot Games Director 914.472.3300 x362 [email protected]

Stan Pluchik Assistant Games Director914.472.3300 x332 [email protected]

999 Wilm

ot Road, Scarsd

ale, NY 10583 -6899

999 Wilm

ot Road

Scarsdale, N

Y 10583 -6899

GovErnAncE mAttErs

services

Organizational Brochure •

Postcards•

Email Newsletters•

Website Update & Sections•

Annual Meeting Materials•

www.governancematters.org

08Annual Membership MeetingWEDNESDAY, FEBRUARY 13, 2008

Raising the Standards of Governancefor New York’s Nonprofits

For effective nonprofits

Welcome!The meeting is throughthe double doors.

08Annual Membership Meeting

For effective nonprofi ts

cArE PAth

KING STKING STKING ST

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services

Naming•

Organizational Branding •

Storefront Signage•

Agency Brochure•

Newspaper Advertising•

Outdoor Advertising•

GrAfton

services

Organizational Branding•

Website•

Newsletter•

Exhibit Display•

PublIcAtIons: bEforE

PublIcAtIons: AftErPublIcAtIons: AftEr

brAnDInG mAnuAl

Jcc, DEAl, nJ: funDrAIsInG EvEnt PromotIon

this work transformed the level of communications for the Jcc and won numerous awards.

• JCC Association Award for Best Publication

• Art Directors Club of New Jersey Award

• APEX Award of Excellence

• Graphic Design: usa Award for Fundraising Event Marketing

• Published in the book Direct Response

JEWIsh communIty rElAtIons councIl: AD

JEWIsh communIty rElAtIons councIl: WEbsItE

howard levy PrINCIPAl

[email protected]

Red Rooster Group Nonprofit Branding Projects

Documents

Transcript of Red Rooster Group Nonprofit Branding Projects