Red Monkey's shortlist for e-commerce success
32
Red Monkey Shortlist to e-commerce succes Eshop Expo 2012 Tim De Vits
description
Tim Devits, Eigenaar Younify BelgiumWhat has the ability to change the world but can not be touched, felt or seen? It doesn't exist but it's unmistakably present in the head of it's creator: an idea. In this case the idea is to create a successful e-commerce business. Starting from physical or zero to virtual is a radical process of innovation that will confront you with both turbulence and resistance. During this class we will apply Jef Staes' innovation theory to the creation of a successful digital commerce. Caution: you could become the next Red Monkey!
Transcript of Red Monkey's shortlist for e-commerce success
Red Monkey Shortlist to e-commerce succes
Eshop Expo 2012Tim De Vits
Younify as a company E-commerce Challenges Red Monkey Innovation
During this session…
2007 – Focus on Magento Netherlands (HQ), Belgium,
Serbia Team of 16 people 100+ shops Magento Community, Enterprise Design, Conversion, Marketing
Younify
Younify
www.amnesty.nl
Recent success stories
• Amnesty wanted more control and flexibility with respect to their online sales.
• Link Administration• 250 orders/day
www.mymiller.nl
Recent success stories
• Magento webshop with 1.200.000 possible chair configurations.
www.babyentiener.nl
Recent success stories
• Baby industry: pregnancy, for newborn babies, infants and teenagers.
• 100+ orders/day.
www.yumeko.nl
Recent success stories
• Home Shopping Award winner. (Thuiswinkel awards)
• Big Boys• Economics of scale• Global competition• High-tech• Innovative destruction @
warpspeed
The Challenge
The Challenge
• Top end platform• Superior hosting• Rich Data• SEO• SEA• Linkbuilding• Social media• Augmented reality• RMA
The Challenge: Default package
• Profile enrichment• Checkout process• Logistics• ERP integration• Custom Design• Payment solutions• CRM• Smooth navigation• …
The Challenge: Default package
The Challenge: Benchmark is high!
You need to compete with top end technology!
How?
The Challenge: Top end specs!
• My Organisation is a jungle, 2007
• Achitect learning, innovative companies
• Continuous improvement -> Continuous innovation
• Conversion: creativity -> innovation
Red Monkey – Jef Staes
Red Monkey – Innovation
Settlers
Followers
Pioneers
Creators
External environment
Red Monkey: Innovation Engine
IE
idea
concept
implement
evaluate
Red Monkey: Breed Red Monkeys!
E-commerce: People
E-commerce: People
« There is no replacement for cubic inches »
« There is no replacement for social interaction »
E-commerce: People
Let your « real » people interact with your online customers.
E-commerce: People
people interaction action
E-commerce: People
Sales
People
Auto
Combine automation with real people interaction
E-commerce: Abandoned Cart
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
E-commerce: E-Compentence
Excellent
Moderate
Poor
• Specific group training program
• Reconversion job content• Stimulate adopting new
technology• New hires
E-commerce: Human Resources
E-commerce: Train your troops!
• Operators: E-commerce support
• Builders: SEO content• Agents: Social media• Moderators: Blogs• Copywriters: Online catalog• Actors: Youtube
E-commerce: Human Resources
Implement innovation engine
Facilitate Red Monkey breeding
Upgrade e-competence Deploy real people
interaction in online sales process
Red Monkey Shortlist
