Red Keds Presentation Eng
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Transcript of Red Keds Presentation Eng
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Red Keds creative agency
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A well known illustrator Valeriy Golnikov, one
of the founders of Red Keds, used to draw all
of his characters in red keds. Consequently it was
decided to name the company “Red Keds”.
The name “Red Keds” origin
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From the very first day of our work we have set
a goal to create bright and outstanding projects.
That is why world-known brands and big Russian
companies became clients of the agency.
Positioning
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Clients
Infiniti Nokia Converse Genser Campina Innova Systems Divage Nasta Nissan L’Oreal Mazda
Milky Way MTC Honda Muz TV Sony Renault ЦМД Camper El Tempo
IQ marketing TBWA Vichy Rapp Collins BBDO Publicis United Nike
Lowe Adventa Leo Burnett Smiles Danone Marlboro ТехноНиколь Toyota LMH Consulting Heineken Sibur Asahi TELE2 Доширак BUD Fly Cards Клинское NICO CloudWatcher BORK Охота Foster’s ПИТ Rambler РусфинансБанк Дикая Орхидея Knauf РТСофт Лукойл Министерство связи РФ Hochland Coca Cola Капитал-страхование Burn Crocus Procter&Gamble Peugeot Jameson Almette
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There are 45 employees in the company.
An efficient system of personnel selection and
resource management has been worked out.
Resources
All resources, methods and the level
of assessment make it possible to produce
up to 25 web-sites per year, provide clients
with service in strategic and creative
concepts, support client service on high
level, deal with the development of the
branch in general and the development
of the company itself.
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Red Keds is a digital agency of the future — apart from
creative and production prowess we possess strategic
expertise and render full-fledged account planning.
Strategy
Deep understanding of client’s business
and his brand positioning, ability to analyze
competition and conduct reliable research,
talent of trendspotting and being in the
know — all these thingsare vital for
efficient and effective communication.
Our strategists with diverse experience
in creative and media agencies help
to recognize business objectives of the
brand and capitalize on true insights, values
and behavior patterns of the consumer. This
enables us to create precise ideas that work.
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During the 3 years of our performance we have
produced a lot of projects focused on the
development of the branch in general and support
of social initiatives.
Social responsibility
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� Sovetsky Boutique — project support, web-site design
� Bench of Peace (“Lavka mira”) — project support, web-site design
� Angels time (“Vremja Angelov”) — project support, promo web-site design
� C-ARTS (The “33 fairy tales” book — book of the year 2006; “A fest a day!” project)
� Catalogue of Illustrators (first non-commercial catalogue for artists)
Social projects
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Surprisingly we managed to win: � Golden Drum — 2009 silver award
� 6 prizes of Favorites Web Awards
� IDEA! 2009
� A great deal of prizes in the field of web-design (sites of the day, week, month)
� Book of the year 2006
� Grand prize of Moscow festival of social advertising 2008
Prizes are a good indicator of our talent and
a pleasant addition to the work done.
Awards
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Interactive communications require not only
qualified design and creativity, but also profound
technologies in project management.
Technology
Together with D2S company we install
the content management system. D2S
is a partner of Red Keds in the field
of programming and integration.
We use the BaseCamp project-managing
system, that helps us to distribute the
resources efficiently and not to lose the
information received from our customers.
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Cases
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Task: Create a promo web-site for a new
Honda Jazz set up as an urban car for
“domestic” and family niche of target
audience.
Honda Jazz 2009www.jazzrussia.ru
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Solution: Development of a modern
promo-site filled with illustrations. The
site consists of two games based on
the Flash technology designed in bright
positive colours producing the atmosphere
of summer. An individual character is
accompanying user through all the pages
of the site.
Honda Jazz 2009
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Task: Develop a russian version of www.
infinitivisualiser.com — to adapt an
european content and design, to create
a script for a several videos, to create
a 3D-exteriors and interiors of Infiniti cars.
Infiniti Labwww.infiniti-lab.ru
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Solution: Website visitor enters a virtual
underground Infiniti laboratory and has the
ability to construct “his Infiniti”, selecting
the interior and exterior color and other
parameters of the car.
Infiniti Lab
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Task: Create the New Year
congratulation from Coca-Cola.
Coca Cola Christmaschristmas.coca-cola.ru
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Solution: The idea for this Christmas
campaign is that Coca-Cola is not just to
congratulate all the people of the planet
with the upcoming holiday, but unites
them. Anyone can upload photo on the
site and may become a member of the
chorus of Coca-Cola and sing New Year’s
song “Celebration come to us”.
Coca Cola Christmas
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Task: KupiVIP.ru — engaged in Internet
sales of contemporary apparel brands.
Sovietsky Boutiquewww.sovbut.ru
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Solution: Creative concept based on the
contrast of rare vintage items of bygone
Soviet era and modern things, that you can
buy online at KupiVIP.ru.
This is a whole digital-campaign, which
was сonsist of the brand, website, film and
special projects.
Sovietsky Boutique
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Task: Develop a microsite with the
original concept, which would fit into the
advertising campaign of Almette.
Almettewww.almette.ru
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Solution: The site is built in accordance
with the concept of brand Almette
“Opening of taste”. Starting with the title
page, the visitor step by step through three
stages: Opening — Taste — Consumption.
Almette
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Task: Develop a microsite for the new
promo-action, where beer “Pit” sponsored
the “Our Russia” project.
Pitwww.pivo-pit.ru
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Solution: Design and creative concept
of the site based on the style of the
famous television series “Our Russia” and
fully focused on the audience of beer
“Pit” — regional consumers — active
viewers and fans of the series.
Pit
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Task: Create a print ad for a new brand
of vodka.
Winter Road
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Task: Finish the previous campaign and
start the next one so that people went
to the site during the break between the
campaigns.
Spritewww.sprite.ru
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Solution: The old site is destroyed, and
visitors votes for a way to destroy the site.
When site is completely destroyed, there
will be a new site.
Sprite
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Task: Develop a strategy to promote
Heineken BeerTender. Tell about the
Heineken brand as a premium, innovative
brand.
Heineken BeerTenderDigital Strategy
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Solution: We proposed to improve the idea
of television advertising used by Heineken,
and give people the opportunity to make
their own bar — from the logo to a neon
sign — with help of a special application in
the Facebook.
Heineken BeerTenderDigital Strategy
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Thank you for your attention