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Welcome to the Idea IncubatorDecember 26, 2014

Go confidently in the direction of your brand.

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When You Think Red House… Think Creatives, Innovators and Strategists 

Who are Passionate and Courageous 

About Developing Digital Activation Strategies 

That Move Your Business Forward

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Our Commitment

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We’ve Worked with Some Incredible Brands

AutomotiveBMW, Cadillac, Volkswagen, Volvo

Beverage ProductsAnheuser‐Busch, Red Bull, The Coca‐Cola Company

Colleges/UniversitiesUniversity of Miami

EnergySouthern Company 

EntertainmentCapitol Records, Disney, Def Jam Recordings, Interscope, SeaWorld Parks & Entertainment 

FashionDC Shoes, Hugo Boss, Hurley, Oakley, Rocksmith

Financial ServicesAllianz, Barclays, Bank of America, MasterCard

Food Products General Mills (Nature Valley Granola Bars)

HealthcareAstraZeneca, Humana, Johnson & Johnson (DePuy Companies), Stryker

Home MaintenanceLowes Hardware

MediaCBS, Conde Nast Publications, ESPN, Getty Images, NBC, SiriusXM

Moving and StorageU‐Haul, PODS

Social NetworksFacebook, MySpace, Twitter, YouTube

Sports – PGA TOUR, X Games

TechnologyBose, HTC, IBM, Kodak, Nokia, SONY

TelecommunicationsAT&T, Sprint, T‐Mobile

Travel & TourismHawaii Tourism Authority, Norwegian Cruise Line

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Consumer Insights & Analytics ……………………….. 6‐7

Creative ………………………………………………………….. 8

eCommerce …………………………………………............ 9

Media Planning and Buying ……………………………. 10

Mobile Marketing ...…………………………………………. 11

Search Marketing …………………………………............ 12

Social Marketing ……………………………………............ 13

Technology …………………………………………............... 14

Video ………………………………………………………………. 15

Our Services

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Consumer Insights & Analytics

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Consumer Insights & AnalyticsWhen we dive into analytics and insight, we go head first. We apply a rigorous process of research, testing andreporting to create accurate insights that help your business deliver better performance and bigger profits.

Strategize

We are known for providing our clients with useful insights and recommendations. We can tell you the data points tomeasure, how to use the information to craft strategies that maximize ROI and identify viable tactics, based on yourmarketing objectives and historical data.

Test & Optimize

We execute comprehensive Test and Optimize programs to target your customer segments with a higher affinity foraction, improve the visual user environment and ultimately increase ROI.

Report

By examining your entire marketing mix and its intricacies, we’re able to develop a reporting system that paints a 360°view of your business, campaigns and customers.

Implement

Analytics solutions must meet your business needs and provide insights you can activate on. We are platform‐agnosticwith a deep experience in measurement planning, tag development and quality assurance. We’re able to ensure youreap the benefits of data collection.

Research

We use custom research and consumer intelligence reports to uncover strategic insights and meet your brand equity,conversion rates or product performance/enhancement goals.

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From emerging digital platforms to traditional media, user experience design and brand identity, our creative isdeveloped to generate results through experiences that are memorable.

Advertising

Advertising isn’t about who has the best idea or the biggest budget. To be a successful brand, you have to have a greatproduct and a purpose. Your purpose, the problem your products/services solve for your target audience, is what cutsthrough the clutter in the marketplace in every industry. As your agency, we will speak for your brand in a way thatconverts your targets into customers and brand loyalists.

Digital Marketing

This deep understanding coupled with robust media capabilities helps us create digital experiences that engage usersand reward your business.

Web Design & VUE (Visual User Environment)

The dream for every web project is to create something intuitive, useful and beautiful. Our practice, we call VUE,delivers just that. Before and after your website goes live, we have the ability to continually make small or large tweaksto your VUE to focus on the elements/strategies that are working for your business. We can do this throughconcepting/mental modeling (demo site), split testing (different consumers get served different landing pages),competitive benchmarking (draws from what you and your competition are doing), and user stories (engage yourconsumers to help your brand build its VUE). Having the right VUE increases your productivity and builds confidencewith your future customers.

Creative

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To be successful in e‐commerce, you need to have expertise in creative, media, technology, analytics and more. RedHouse works with clients to develop customized strategies for their business that engages new prospects, drivesconversions, ensures customer retention and makes use of all that data to increase your website’s efficiencies.

Integrated Digital Media

The most efficient shopping cart conversions are achieved through a mix of SEO, PPC, Email, Social, Display, ShoppingFeeds and more. Red House’s experience in each one of these channels allows us to optimize your investment to achievethe highest ROAS, ROI and CPS.

Creative in Your Technology

Potential customers will explore your brand and products multiple times through multiple channels. You have to be sureall of the interactions with those prospects are valuable, informative and engaging. Red House delivers high performingcreative across every ecommerce medium including websites, mobile, landing pages, user experience designs, digitalbanners, copy and video.

Analytics

By combining channel attribution modeling with customer lifetime value (CLV) calculations businesses can determinewhat marketing channels/methods are converting prospects at the right time in your purchase funnel. Red House’sexpertise in digital media across all channels, combined with our preferred set of tools (Google Analytics, Omniture,Coremetrics and Webtrends) allows us to develop a customized e‐business for each client.

E‐Commerce

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Figuring out the most effective channels to invest your advertising and marketing dollars is complicated. Our team isexperienced and connected. We can help you create an innovative plan that increases ROI while helping to decrease yourtotal spend.

Strategy

Reaching your target audience in today’s multi‐device, fragmented media world is not easy. Our team can help yourbusiness cut through the clutter by identifying strategic and tactical approaches that make sense for your business. Wehave experience with online and offline strategies, and we find success with each.

Channels

We help our clients navigate the ever changing media channels. Our experience spans traditional and emerging advertisingchannels, including TV, print, radio, OOH, digital, mobile and social.

Planning & Buying

Our customized media packages will help to reach your target audience through broadcast networks and/or onlinechannels. Our expertise spans popular tools such as Comscore, @plan and Net Ratings, as well as tracking softwarethrough the roll‐out of your campaign.

Media Planning & Buying

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The advancement of mobile technology provides marketers with a variety of ways to connect with your target audiencewhile they are on the go. Faster mobile networks and HTML5 have opened up a world of possibilities for your brand whileits displayed on mobile devices and tablets.

Our team knows the mobile consumer in a way that allows us to provide the best mobile user experience and ROI for awide variety of direct marketing and brand building campaigns. We can create for all types of mobile media including SMS,social, display and rich media.

Mobile Media Planning & Buying

Customers don’t go anywhere without their mobile devices and they are researching, talking about, sharing, and buyingproducts on their tablets and phones 24/7. That said, their behaviors on their mobile devices differ from standardcomputers so having a mobile strategy for your business is a must. Red House can help your company develop the rightmobile strategy and plan that builds your brand, drives m‐commerce, grows customer acquisition, and delivers appdownloads.

Mobile Marketing

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To help our clients win the popularity contest found on search engines, we spend time fine tuning the latest PPC, SEO andSEM techniques to help our clients win the race to the top of their search engine results page served up on Google, Yahoo!and Bing.

Search Engine Optimization (SEO)

Through keyword analysis and targeting research, keyword saturation analysis, short‐tail keyword marketing (linkgeneration, link bait, anchor control), long‐tail targeted site development, optimizing your existing website, listing yourbusiness on directories, and more, we can improve the quality of traffic to your website by delivering highly likely toconvert consumers. Our reporting includes clippings, psychographic and sociographic consumer profiles, proprietaryresource analytics, Google Analytics, Webmaster Tools, Raven Tools and others.

Pay Per Click (PPC)

Pay Per Click Advertising is an effective way to jump start your eBusiness. If you are looking to sell a specific product orcapture data, PPC is a proven way to send qualified internet traffic to your website. We can even plan your campaignaround certain keywords across search engines.

Link Building Campaign

The most important activity you can undertake to get higher search engine rankings is quality link building. Link building isbasically a cool way of saying that the next time someone conducts a search using keywords from your site and your site’scontent, a link about your brand shows up in connection with those words. The links can lead to your website, targetedlanding pages, social media sites, blog, forums in your industry, etc. Our strategies are proprietary, but they focus ongenerating quality, relevant inbound links to your website through a variety of sources. Our link building methods areethical and effective. Since we are white hat search marketing strategists, we will ensure the content used to build links toyour site talks about your business and further connects with current and prospective consumers.

Search Marketing

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Our approach to social marketing is based on a proven model that utilizes paid and organic content to generate adedicated following for your business. We seamlessly integrate social media into your business and marketing strategieswith strategic creativity and a deep knowledge of the most popular social media platforms. From Facebook posts tomobile apps, we instinctively populate your marketing ecosystem with interesting content, interactivity and compellingideas that brand‐centric.

Paid & Organic Social Marketing

By identifying your business’ advocates and influencers, we help you build equity in your brand. We are able to accomplishthis by transitioning some of your customer engagement methods from pushing content/information to pullingcontent/information. Next, we put together a plan with a healthy mx of paid and organic social marketing strategies,uncover viral marketing opportunities and establish successes that help select the platforms that make sense for yourbusiness, i.e., Facebook, Twitter, Pinterest, LinkedIn, blogger outreach, etc.

Social Platform Identification

As more and more consumers take to the web, the number of new networks, services, and social‐media platforms willcontinue to grow. We can help you find the right platforms to engage communities interested in your products andservices, and get the members of those communities to hear your brand’s digital voice. As marketing and technologyinnovators, we focus on social media and digital product innovation, and we’re always searching for new and creative waysto connect brands with their target audience.

Social Marketing

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Our digital marketing experience spans wide and runs deep. Our first choice is Drupal 7 followed by Joomla 3.

Drupal

If you know anything about technology, Drupal is the go‐to open source solution that allows for technology andsophistication to come together seamlessly. The Drupal community is close to a million worldwide. If you’re looking for acorporate branding website, e‐commerce functionality, or a one‐off applications, the freedom and flexibility of Drupalaccommodates it all.

Joomla

After Drupal, comes Joomla. Joomla is great for e‐commerce and social networking sites. It is used by some of the leadingcompanies in the world including Harvard University, eBay, GE, IKEA and more.

WordPress

It will take some convincing for us to leverage WordPress, but we understand that it’s important to use the developmentplatform that makes the most sense for our clients. We recognize that WordPress has developed from blogging softwareto a reputable content management system, while still offering the same clean, user‐friendly experience that made itpopular. That said, as your business grows, you will need to migrate to a framework that grows with your business.WordPress just doesn’t have the flexibility found in Drupal or Joomla.

Magento and Other E‐Commerce Solutions

If you like WordPress, but have a need for e‐commerce functionalities, Magento is our pick. Magento is known for it’sfeature‐rich innovation and third‐party integration. We also have extensive experience with Drupal Commerce,VirtueMart, JooCommerce, WooCommerce, osCommerce, OpenCart, Zen Cart and more.

Desktop & Mobile Web Development

Smartphones have significantly impacted web development and consumers web browser experience. The days of using asingle platform with animation heavy graphics are gone and the need for adaptable, lightweight code is imperative foryour business. We use frameworks like Twitter’s Bootstrap and Google’s AngularJS, which allow delivery of the best userexperience from your target audience’s laptop and their smartphone.

Technology

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As more and more consumers take to the web, video is more valuable than ever. Telling ain’t sellin’! You’ve got to showthem why your products and services are the only solutions for their need. Our team of creatives and strategists canmaximize your ROI in any video project from digital to TV to display.

Commercials aren’t just for TV anymore. Whether your spots are for broadcast or banner ads, our team of writers, artists,directors, technologists and editors can work with to create and build a video that fits your advertising platform and yourbudget.

Media

Watching video online has gone from niche to mainstream. Red House believes in the effectiveness of surroundingconsumers in their top viewing platforms ‐ and harnessing the interactive power of digital to drive better engagement andattention in a cluttered marketplace. Our strategists know the fundamentals of leveraging video in your advertising andmarketing campaigns, and we have the power to deliver digital innovation.

Video

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Shawn WelkChief Technology OfficerRed House Advertising

With more than 21 years of experience in the IT/web development industry and a proven internet marketingtrendsetter, Shawn works with businesses to develop innovative strategies that put their businesses ahead of thecompetition. He has a knack for knowing how to help your brand resonate with you target audience.

As Chief Technology Officer, Shawn leads our team of content developers, programmers and designers. Hechallenges them to develop a visual user environment that is cutting edge for your industry. His experienceincludes web development, internet marketing and e‐commerce business solutions.

Prior to joining Red House, Shawn founded several companies, including VUE Technologies and Get Green Music.At VUE, he led content development teams that programmed, designed and implemented over 100 e‐Commercesites, including Lowe’s Hardware Store and Sony Style. He collaborated with Google’s Senior Marketing Strategistto create an effective and efficient pay per click ad words campaign that increased convertible traffic whileutilizing analytics and appropriate adjustments to help minimize cost per click. In addition to being a majortrendsetter in web development and internet marketing, he developed the compression software that allowed forthe first two‐way video chat on a mobile device.

A computer programmer since the age of 7, Shawn graduated with Honors from the American College ofComputer and Information Sciences in 1998 with an Associate of Science. He is currently earning credits towardsan Applied Science, Computer and Information Sciences and Support Services degree from Harvard University andis involved in the Harvard Computer Society.

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Marketing Strategies and Campaign Execution:

• Website Performance and Eye Path Testing

• Internet Marketing

• Direct Marketing/Target Marketing

• Mobile Development (iOS, Android, Windows)

• Mobile Media Marketing

• SMS Marketing

• Text Message Marketing

• Integrated Marketing Strategies

• Social Media Strategies

• Search Engine Optimization

• Pay Per Click Management

SEO Specifics:

• Keyword analysis and targeting research

• Keyword saturation analysis

• Long‐tail targeted site development

• Short‐tail keyword marketing (link building)

Open‐Source CMS Framework:

• Drupal

• Joomla

• WordPress

• Magento Commerce

• osCommerce

Technology on the Client‐side/Server‐side:

• CSS3/HTML5

• CSS/HTML (w3 compliant markup)

• Javascript (including AJAX, keyboard shortcuts, animation, etc.)

• jQuery

• MySQL

• PHP

• XML

Shawn’s Specialties

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Ted EvansSenior Vice President of Business DevelopmentRed House Advertising

With close to 25 years of industry experience in Telecommunications, Internet Security, Software,and Search Engine Marketing, Ted has developed a proven track record of success and lastingcustomer relationships. During his sales career, he’s successfully forged partnerships with largeenterprise accounts, built reseller and distribution channels, developed strategic partners, hired andmanaged sales teams, and consistently exceeded quotas. His experience has also included productdesign and marketing.

As Senior Vice President of Business Development, Ted leads our team of sales and marketingconsultants throughout the Americas. He encourages our sales team to find companies that makesense for Red House and play favorably to our strengths. He has an innovative approach to sales andworks with prospects to creatively develop advertising and marketing campaigns that will help growtheir business without breaking their budget. Be careful. Ted is very good at what he does and hewill challenge and push you in ways you never thought possible, but rest assured, your business willbe better for it.

Ted graduated with a Bachelor of Science from West Chester University of Pennsylvania with Minorin Marketing. His class schedule included macro and micro economics, calculus, accounting,marketing, and advertising and he still earned a 3.4. Pretty good for a bro‐bra who loves surfing andskating.

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Marketing Strategies and Campaign Execution:

• Internet Marketing

• Search Engine Marketing

• Mobile Media Marketing

• SMS Marketing

• Text Message Marketing

• Integrated Marketing Strategies

• Social Media Strategies

• Search Engine Optimization

Industries:

• Telecommunications

• Internet Security

• Software

R&D:

• Marketing Campaign Effectiveness

• Market Analysis

• Product Development

• Reseller and Distribution Channels

Sales Support:

• Account Management

• Presentation Development

• Industry Research and Prospecting

Technology:

• Microsoft Word, Excel, PowerPoint

• Android, iOS

• Windows

Ted’s Specialties

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Dara GourleyChief Influence OfficerRed House Advertising

With more than 17 years of experience in advertising and marketing, Dara fuels her passion byhelping businesses take their strategies to the next level. She has a keen ability for bringing ideas toyour target audience that forges a connection with your brand.

As Chief Influence Officer, Dara oversees our team of strategists, creatives and marketers. Shepushes them to develop advertising and marketing campaigns that work for your business. Herexperience spans numerous industries and includes global brands like Anheuser‐Busch, Coca‐Cola,GE, IBM, MasterCard and Nature Valley Granola Bars.

Prior to joining Red House, Dara was Corporate Marketing Director at the PGA TOUR. For 10 years,she helped shape the way multi‐million dollar golf sponsorships were sold to executives at Fortune100 companies. She also heavily influenced the way businesses and brands used golf to reach theirtarget audience.

Dara graduated with Honors from the University of North Florida in 2001 with two Bachelors, one inAdvertising and one in Graphic Design. She began her advertising career working for Mayor JohnDelaney as a graphic designer, copywriter and television personality.

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Sales Support

• Account Management

• Presentation Development

• Industry Research and Prospecting

• Big Idea Spec Work

Technology:

• Adobe Acrobat Pro, Dreamweaver, Illustrator, InDesign, Muse, Photoshop

• Microsoft Access, Excel, PowerPoint, Word

• Avid, Final Cut Pro

• Windows/iOS

• MySQL

R&D: 

• Marketing Campaign Effectiveness

• Market Analysis

• Product Development

Marketing Strategies and Campaign Execution

• Traditional Advertising Strategies and Campaign Development• National and Local TV, Print and Radio

• Engagement Marketing• Sports, Tradeshows, Events

• Internet Marketing

• Social Media Marketing

• Mobile Marketing

• Direct/Target Marketing

• Grass Roots Marketing

Creative and Brand Management

• Brand Management

• Brand Identity Development

• Custom Graphics, Illustrations and Infographics

• Creative, Institutional and SEO Copywriting

• Brand Manual Development and Implementation

Dara’s Specialties

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Our Work

This logo was developed for a concept included in MasterCard’s golf sponsorship renewal presentation. They liked the logo so much they decided to use it for 

their roll‐out of the program.

Logo Design for a MasterCard National Consumer Promotion

Our Work

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Our Work

This logo concept was developed to ensure Southern Company received significant media exposure throughout the promotions of the award. Since 2008, it has been the graphical representation of the award throughout digital, TV, print and editorial news coverage.

Logo Design for a Professional Golf Award Honoring Payne Stewart

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Logo Design for Allianz’ Sponsorship of the PGA TOUR’s West Coast Swing

Our Work

27store.sony.com (previously sonystyle.com)

Our Work

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www.lowes.com

This project also included the development of Lowe’s POS system, including the ability for contractors to place and receive orders from the job site via computer and mobile devices.

Our Work

29www.shoplydiaanne.com

Our Work

30www.jeffdavislawfirm.com

Our Work

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This web redesign project included a new logo, custom copywriting, custom graphics and a new web workflow. 

The project is currently in development.

Our Work

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Custom Trailer Wrap Design for Grass Roots Marketing Initiatives (Served as Media Backdrop)

Custom Network Special Thematic

Custom In‐Program Thematic

Digital Integration of Content with Adjacent Advertising

Our Work