Red Hen Systems – 2005 - CONFIDENTIAL

Red Hen Systems

Red Hen Systems – 2005 - CONFIDENTIAL

Background• Red Hen Systems was formed in 1997 with a focus

on serving the agricultural industry• In 2003, Red Hen Systems turned its focus

completely to pursue more lucrative market opportunities and spun off Red Hen Farming Systems

• The company has been funded by a single individual since its inception

• Red Hen Systems is a world leader in geospatial multimedia (tagging still and motion imagery with GPS coordinates)

Red Hen Systems – 2005 - CONFIDENTIAL

GeoSpatial Multimedia

The integration of location with “image” data

• Video• Audio• Digital Stills• Immersive Imagery• Radio/Cell Transmission

The use and analysis of results within a map to make decisions

Red Hen Systems – 2005 - CONFIDENTIAL

Current Status

• Solid core of committed individuals• Good pipeline of products and demand

for 2006• Emerging market opportunities in:

– Defense and Intelligence– Asset Management

• Municipal• Utilities/Corridor

Red Hen Systems – 2005 - CONFIDENTIAL

Who uses Geospatial Multimedia?

• Over 1,000 Users– Defense/Intelligence/Homeland Security– Asset Management– Utilities & Pipelines– Transportation– Natural Resources

Red Hen Systems – 2005 - CONFIDENTIAL

Why is Geospatial Multimedia used?

• Reduce Cost– Reduce number of people in the field gathering data– Maximize results from each trip to the field– Make better decisions

• Reduce Time– Get information to decision makers faster– Get teams out to take action more quickly

• Reduce Risk– Minimize exposure to management situations

• Improve Quality of Data– Increase interaction time with real-world situations– Gather data from difficult locations

• Improve Communication– Easily keep teams informed

Red Hen Systems – 2005 - CONFIDENTIAL

Patents• GPS Video Mapping System

– Method for using the audio channel of the video to record GPS and directional information

– Representing the video as an icon appearing at the GPS coordinates on a geographical map

– Indexing and playing back the video via latitude and longitude

– A moving cursor in the mapping environment that represents where the video is playing

• Method for Matching Geographic Information with Recorded Images– Time Matching Algorithm in which a GPS Track Log and a set of

Digital Images from a Digital Camera are automatically matched

Red Hen Systems – 2005 - CONFIDENTIAL

Market• Defense and Intelligence

– Great Penetration and Reputation, Red Hen has great Brand presence– Current Usage

• Situational Awareness, Decision Making, Route Reconnaissance, Planning

– Current Customers:• National Geospatial-Intelligence Agency• US Capitol Police• US Army, Navy, Air Force and Marines• US Special Operations Forces• US DoD and DoI Agencies

– Opportunity• Adoption across agencies• SBIRs• Preferred Subcontractor to the Big Primes

– ITT, Northrop Grumman, Lockheed Martin

• Product– Move from Desktop Solution to Enterprise– Replace tape with digital imagery

Red Hen Systems – 2005 - CONFIDENTIAL

Market• Asset Management

– Slight Penetration, emerging area– Current Customers:

• Manitoba Hydro• British Petroleum• Burlington Northern Santa Fe (BNSF)• Helicopter Applicators• FostAire• GyroVision

– Opportunity• Penetrate Municipalities• Supply collection companies• Product

– Replace tape with digital imagery– Move from Desktop Solution to Enterprise

Red Hen Systems – 2005 - CONFIDENTIAL

Market

• Natural Resources– Some Penetration, dying from neglect

(internal and external)– Current Customers

• USGS• US Forest Service• Canadian Forest Service

– Opportunity• Funding from government shifted after 9-11.• Many non-profits in this area (little $$)

Red Hen Systems – 2005 - CONFIDENTIAL

Technology• Current Products – 2 Areas

– Capture/Collect• Using COTS camera, camcorders, and GPS units• Red Hen provides hardware to embed GPS

– Exploitation• Import photo and video into a GIS mapping environment

– ESRI and MapInfo GIS platforms are supported

• Designed for the professional GIS user

• New Products in Development since 4/1/05– Spatial DVR – replaces VCRs in vehicle applications, but adds GPS

location and eliminates post processing (Q1 06) $20K-$30K, 12 Purchase Orders in Hand

– Spatial Multimedia Server – move from desktop to enterprise solution – Q2 Photo Server, Q3/Q4 Video

– VMS-RT – adding real-time tracking of video, UAV and UGV applications Q1/Q2

Red Hen Systems – 2005 - CONFIDENTIAL

STILL IMAGESCollection and Processing

Collect Process

Red Hen Software

process

PhotoPhone

network datatransmission

GPS

PixPoint

33.40N 82.17W

33.40N 82.17W

MediaMapper Photo Edition

Red Hen Systems – 2005 - CONFIDENTIAL

Digital Still Mapping

• Digital Camera– Date & Time

• GPS Garmin –lll plus,

Legend,Venture,Vista, Etc.

Trimble – Geo 2, Geo 3, Pro XR, Pocket

• User Friendly• Cost Effective

Red Hen Systems – 2005 - CONFIDENTIAL

VMS-DX• Compatible with Nikon D1-X, D2-X, and D200• Writes GPS data into the EXIF header of JPEG

Red Hen Systems – 2005 - CONFIDENTIAL

Ricoh Caplio Pro G3

• 3.24 Megapixel Camera, 3x Optical Zoom• Compact Flash WAAS GPS card or Serial Input• Standard EXIF tagging• $950 retail

Red Hen Systems – 2005 - CONFIDENTIAL

GeoSpatial Camera Phone(with GPS)

• Series 60 cell phones• Near real time transfer of

images with location data• No post-processing, just

snap and send• Always-on, bidirectional

real-time voice and data network

• Some phones have a built in GPS receiver

Maps

Images

Location

Red Hen Systems – 2005 - CONFIDENTIAL

GeoSpatial Camera Phone

• Position may also be obtained from a Bluetooth GPS receiver.

• Geospatial images are sent by email, or directly to an HTTP socket.

• Maps and/or aerial photos are loaded directly from an internet server.

• Position and camera orientation (azimuth) may also be entered manually by “pointing”.

Red Hen Systems – 2005 - CONFIDENTIAL

Video Data CollectionProducts/Solutions - TODAY

VMS-X

VMS-300Vehicle

Aircraft

Pedestrian

A-VMS

Internal or external GPSMultiple Data InputsMultiple Power Options

FAA Certified InstallationAircraft electronics connectionsMounting flangesAircraft Comm

Integrated GPS/Camera/VMS

Easy to Use

Reliable

DiscreetNo VMS Required

MixedMode

Vessel

Red Hen EquipmentEnvironment Details

Red Hen Systems – 2005 - CONFIDENTIAL

•VMS Mobile

•VMS 300

•AVMS

•VMS-X

Video Collection Products

Red Hen Systems – 2005 - CONFIDENTIAL

VMS 300 Video

Red Hen Systems – 2005 - CONFIDENTIAL

VMS-X & sDVD Video

Red Hen Systems – 2005 - CONFIDENTIAL

sDVR - Q1 2006Spatial Digital Video Recorder

Red Hen Systems – 2005 - CONFIDENTIAL

sDVRSpatial Digital Video Recorder

• Next advancement in video mapping technology

• Goal: design a simple operational unit for collecting & geo-referencing video

• Facilitates collection of large volumes of data to disk – great for vehicle and aerial applications

• Complete, real-time, geo-spatial MPEG2 video encoding system

Red Hen Systems – 2005 - CONFIDENTIAL

VMS Real Time• To Be Added

Red Hen Systems – 2005 - CONFIDENTIAL

Red Hen Systems

Product Overview

Software

Red Hen Systems – 2005 - CONFIDENTIAL

Photo Edition•Digital stills only

•No hardware

•Full mapping environment

Video Edition•Supports ALL video collection methods, including VMS Mobile

•Includes Photo Edition

MediaMapper

Red Hen Systems – 2005 - CONFIDENTIAL

Automates processing and linking of digital still images in ArcView•Best solution for high image resolution requirements•Media transformation – automates media resizing, compression watermarking•Adds thumbnail Image Browser to the Table of Contents•Supports shapefiles and geodatabases, plus all projections and datums

PixPoint Extension for ArcGIS

Image browser Integrate PixPoint data Set image field Set preferred viewer Inspect images Process images (Media Processing) Launch PixPoint (Acquire Data)

Red Hen Systems – 2005 - CONFIDENTIAL

Fully enables processing of GPS audio encoded video in ArcView

•Best solution for linear data collection, or motion video requirements•Supports VMS 300 or VMSx encoded video•Enables spatial random access to video •Enables feature creation•Enables still image capture

GeoVideo Extension for ArcGIS

Search and play at timecode Enable / disable autocenter Import DVD data Set options

Red Hen Systems – 2005 - CONFIDENTIAL

Red Hen Systems

Product Overview

Distribution

Red Hen Systems – 2005 - CONFIDENTIAL

HTMLbrowser

• For consumers without GIS or MediaMapper• “Served” to users with web browsers• Stills and point video (clips)• Read-only presentation

• Streamlines distribution of packaged projects• Full “path” video in DVD format for easy delivery• Consultants tool

• Multiple users dynamically view & update data• Search by multiple users• Video streaming over network

Files /GIS databases

Spatial DigitalVideo DistributionsDVD

EnterpriseSpatial Multimedia

• ArcIMS• MapXtreme

• Choice of several applications• File formats for MediaMapper, ArcGIS, MapInfo• Low-cost, interactive “viewers” available

Distribution Evolution

Red Hen Systems – 2005 - CONFIDENTIAL

Collect Process Distribute

sDVD-(spatial Digital Video Distribution)

• define features / layers• add background maps

• “Match” stills• “Index” video

Customize

• create view objects (for html)

ApplicationFiles

HTML

EnterpriseSpatial Multimedia

ArcGIS Extension

• database attribution

browser

GPS

Feature,Compass

MotionVideo

DigitalStills

Audio

VMS-X

VMS-300

Photophone

PixPointGeoVideo

sDVR

Spatial Multimedia Overview

Red Hen Systems – 2005 - CONFIDENTIAL

2006 RoadMap

sDVR4 Channel

MediaMapper 5.3GeoVideo 1.2

Camera Phone

MediaMapper 6.0GeoVideo 2.0

Q1 Q2 Q3 Q4

Field Tools Spatial Multimedia

Server

Real Time VMS(UAV ~ UGV)

VMS-XAI Shoe Compatibility

Red Hen Systems – 2005 - CONFIDENTIAL

Red Hen Systems

Next Steps

Red Hen Systems – 2005 - CONFIDENTIAL

Opportunity Analysis• Significant opportunity immediately in Defense

and Intelligence– sDVR – aerial applications– VMS-RT – Unmanned Vehicle Application– SMMS – Enterprise solution for photography and

video

• Huge future opportunity in the pro-sumer and consumer market– Spatial Camera Phone– Software designed for the non-GIS user to know

“where is my photo/video”

Red Hen Systems – 2005 - CONFIDENTIAL

Action Plan• Rationalize Executive Team

– VP of Sales is critical

• Overhaul Sales Team and Focus– DC presence

• Strengthen Marketing and Business Development– Product Management– SBIR/RFP/RFQ process– Partners

• Bolster Engineering Capability to meet market demand

Red Hen Systems – 2005 - CONFIDENTIAL

Action Plan• Establish/Enhance Critical Business

Partnerships– GIS Industry: ESRI, Trimble– Still Photo: Ricoh, Nikon, IPIX– Motion Imagery: iMove, IMC

• Eliminate Dealer Program and establish channels to market through partnerships

• Pursue licensing with companies whose products implicate RHS patents (SAIC, Microsoft, Geo-Spatial Experts)

Red Hen Systems – 2005 - CONFIDENTIAL

Use of Funds• Product Development

– sDVR/SMMS/VMS-RT/current product enhancements

• Product Marketing/Introduction• Experience proposal writer (SBIR)• New Hires

– VP of Sales– VP Marketing/Business Development/Proposals– DC Presence– 4 Engineers (1 HW, 3 SW)

• Establish strong business partners and manage the channels– Prime Contractors– Industry and Technology channels– Useful Co-Sales/Co-Marketing arrangements