Red Cross Global Impact Report 2012

Responding to DisastersGlobal Impact Report 1

Global Impact ReportFiscal Year 2012

better able to recover from crises, the American Red Cross continues to focus increased investments in reducing risks and readying communities before disaster strikes.

Although earthquakes and hurricanes receive the most media attention, more than 80 percent of the 240 million people affected by disasters every year are impacted by floods, droughts and other climate-related disasters that rarely make big headlines. Let me assure you that the suffering of millions is not forgotten because the global Red Cross network, with an unmatched ability to reach those most isolated and vulnerable, answers the call. This is our commitment to those we serve all over the world every day.

The American Red Cross accomplished so much with your support this past year—from continued recovery efforts in Haiti and Japan, to pushing for the eradication of measles, to inspiring a new generation of humanitarians in U.S. classrooms. I hope this report brings a glimpse of the important work you made possible and leaves you as proud to be a part of it as I am.

Your support really matters—it saves lives. On behalf of those we serve, thank you for your steadfast dedication to our humanitarian mission.

Gail McGovern

The work of the American Red Cross and our Red Cross and Red Crescent partners can be seen around the world—delivering assistance when disaster strikes and preparing people and communities for future crises. Harder to see, but critically important,

is the support provided by you, our donors, which makes our work possible.

Each year, disasters affect hundreds of millions of people worldwide; conflict and health emergencies touch the lives of millions more. In times of crises, the Red Cross is there, meeting pressing needs with compassion and facing challenges with determination. But a local Red Cross or Red Crescent society rarely stands alone. The global Red Cross network has national societies in more than 185 countries that shelter those left homeless by disaster, reconnect families separated by war, and bring basic health services to those who need them. The American Red Cross is a proud and active member of this, the world’s largest humanitarian network, and honored to deliver help and hope on your behalf.

While we cannot predict when the next emergency will strike, experts agree that humanitarian needs are sharply on the rise. Climate-related disasters are increasing in frequency and leaving tremendous devastation in their wake. More than half the world’s population now lives in urban centers, where vulnerability is even greater. Because preparedness saves lives and resilient communities are

A Message From the President and CEO

MissionThe American Red Cross prevents and alleviates human suffering in the face of emergencies

by mobilizing the power of volunteers and the generosity of donors.

Cover photo: TomVanCakenberghe, International Federation

Cover photo: Nepal Red Cross Action Team volunteer Nabina Chitrakar helps Prayatna Neupane to be vaccinated against measles at a school in Kathmandu.

1Global Impact Report

Working with our global Red Cross and Red Crescent partners, the American Red Cross helped 155 million people in 70 countries around the world during fiscal year 2012 (July 2011 – June 2012).

The Year in Review

Responding to Disasters

Building Safer, More Resilient Communities

Educating Future Humanitarians

Disaster Response pages 3-5

Disaster Recovery pages 6-7

Disaster Preparednesspages 10-11

International Humanitarian Law

Education | page 15

Reconnecting Families page 8

Community Health pages 12-13

We assisted millions of people in response to 17 disasters

in 27 countries.

We continued to help more than 3.9 million people in Haiti

and Japan recover.

We helped families and communities in 33 countries

prepare for potential disasters.

We helped educate 53,000 students and adults about global humanitarian issues

and the laws that protect civilians and combat-ants during times of war and armed conflict.

We helped reconnect nearly 1,000 families that had been

separated by conflict or disaster.

We helped vaccinate more than 146 million children through the Measles Initiative and reached more than 335,000

people through HIV programs.

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Disasters, and the number of people affected by disasters, are increasing.1

Global Disaster Trends: The Disaster Landscape Is Changing

Over the past 20 years, disasters have affected 4.4 billion people.2

Of the 200 million people affected by disasters every year, more than 80% are victims of silent disasters, like floods, droughts and epidemics, which hardly ever make headlines.3

One in three of the urban population lives in crowded slums with inadequate access to clean water, sanitation, schools, transport and other public services, which ultimately worsen the potential impact of disasters.4

1 EM-DAT, International Disaster Database, http://www.emdat.be/natural-disasters-trends2 EM-DAT, International Disaster Database, http://www.emdat.be/natural-disasters-trends3 Centre for Research on the Epidemiology of Disasters (CRED), Emergency Events Database4 UN-Habitat, “Slums of the World- the Face of Global Poverty in the New Millennium,” http://www.unhabitat.org/pmss/listItemDetails.aspx?publicationID=11245 EMDAT- The International Disaster Database, Centre for Research on the Epidemiology of Disasters (CRED)

Generous contributions from American Red Cross donors made this work possible.

Each year, the American Red Cross helps people affected by countless crises in the United States and around the world. For more information about our work, please visit redcross.org.

1985-89 1990-94 1995-99 2000-04 2005-09 2010-11

(just 2 years)

1,500,000

1,200,000

900,000

600,000

300,000

0

People, in millions

80%

The number of disasters has increased steadily from the 1970s to today, but the reported loss of life has been decreasing significantly, demonstrating that early warnings, preparedness and planning can save lives.5

1975 1980 1985 1990 1995 2000 2005 2010 Year

400

300

200

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People Killed

Number of Disasters

120,000

100,000

80,000

60,000

40,000

20,000

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Droughts and Food Insecurity Response: Burkina Faso

Chad • Ethiopia • Kenya • Niger • Mauritania • Mali • Paraguay

Senegal • Somalia • Tanzania Tropical Storms and Floods Response:

Afghanistan • Bangladesh • Bolivia • Colombia • Democratic People’s

Republic of Korea (North Korea) • El Salvador • Guatemala • Honduras

Mexico • Nicaragua • Pakistan • Philippines • Peru • Thailand • Vietnam

Earthquakes Response: Haiti • Japan • Turkey Key populations receiving

Restoring Family Links services from the American Red Cross:

Afghans • Bosnians • Burundians • Cambodians • Congolese • Croats

Cubans • Eritreans • Ethiopians • Hungarians • Iraqis • Kosovars • Liberians

Rwandans • Somalis • Sudanese • Ugandans • Vietnamese

Responding to DisastersThe American Red Cross helps meet the urgent needs of those affected by disasters around the world by sending relief supplies, financial assistance and disaster specialists. By coordinating with the global Red Cross and Red Crescent network and other partners, we are able to quickly scale up efforts to address the urgent and longer-term needs of affected communities.

This year, your support allowed us to help millions of people affected by flooding, tropical storms, droughts, earthquakes and other disasters in 27 countries.

Where we helped this year

International Federation

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Red Cross Response At a Glance

Horn of Africa Drought

n 35,000 people given medical and nutritional support in Kenya

n 5,000 families received relief items in Somalia

n 78,000 liters of water distributed to more than 4,000 families in Ethiopia

n 13,000 people received a two-month supply of food in Tanzania

$4.2 million in assistance contributed by the American Red Cross to this multi-country relief effort

Horn of Africa DroughtZeinab crouches on the floor of the straw hut, her hands shaking, her eyes distant. Four of her young children hover listlessly around her. “I have fever,” she tells the Kenyan Red Cross nutritionist. Her four older children have gone with their father to find pasture for their goats, a rare thing in a place that has not seen rain for almost 18 months. With no rain, no food and wells that ran dry months ago, these rural communities have relied on the global Red Cross and Red Crescent network to meet their most basic needs.

The Horn of Africa drought began in 2009 and resulted in massive crop failure, water scarcity, low food supplies, death of livestock and the migration of people throughout the region. The global Red Cross and Red Crescent network provided water, food, health services and other relief supplies to meet immediate needs. As a longer-term solution, it also distributed drought-resistant seeds to help sustain the food supply in the future.

This year, the American Red Cross also sent a logistics specialist to work with Red Cross and Red Crescent partners in the Sahel region of West Africa to combat a food shortage there caused by erratic rainfall and drought.

Responding to Droughts and Food Insecurity

Drought in the Horn of Africa that began in 2009 affected millions of people across Ethiopia, Somalia and Kenya in East Africa. In

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Typhoon in the Philippines Peter Lacarte and his brother, Pablo, fled with their families on the night that Typhoon Washi hit their village in the Phil-ippines in December 2011. Like thousands of other families, they sought refuge at a local school. This arrangement only lasted three weeks before they had no choice but to live in a tent borrowed from a friend. The global Red Cross and Red Crescent network provided the brothers with supplies to repair their damaged houses and provide a safe home for their families again.

This year, tropical storms such as Typhoon Washi and flooding damaged and destroyed community infrastructure and housing. Making matters worse, many communities in disaster-prone areas were hit by multiple storms during the year, making rebuilding efforts a continuous challenge.

Floods caused extensive damage around the world, including several countries in Central and South America. From floods that left most of Peru in a state of emergency, to irregular weather patterns in Paraguay that caused suffering from

both drought and flooding simultaneously, this year’s floods have affected hundreds of thousands of people in the region. This year, the American Red Cross responded to human-itarian needs caused by floods in 14 countries, delivering assistance in the form of disaster specialists, relief supplies and financial contributions.

Red Cross Response at a Glance

Typhoon Washi

n 35,000 food packages provided to families in need

n 7.3 million liters of clean drinking water provided

n 2,000 families given shelter supplies

n $268,000 provided by the American Red Cross in assistance

25,000 people assisted

Responding to Tropical Storms and Floods

After Typhoon Washi damaged his home, Peter Lacarte (pictured) received supplies from the Red Cross that helped him repair his house.

Mollie Godinez, Philippine Red Cross

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Haiti Assistance Program: Recovery UpdateMore than two years after an earthquake struck Haiti, the global Red Cross and Red Crescent network continues to help Haitians rebuild their lives by ensuring access to critical health services, supporting construction and repair of homes and medical facilities, reducing the risk of cholera and better preparing communities for the next disaster. This past year, more than 90,000 people in Port-au-Prince and the Artibonite region of Haiti received the country’s first-ever cholera vaccinations. With support from the American Red Cross, thousands of Haitians were vaccinated in urban and rural communities at risk of contracting this deadly but preventable disease.

Earthquake in TurkeyThe destructive power of earthquakes was seen in the past year, with flattened buildings, people left homeless and infrastructure destroyed. In October 2011, a magnitude 7.2 earthquake hit the eastern part of Turkey, leaving hundreds dead and thousands homeless. Large aftershocks left people fearful of returning to damaged homes and in need of shelter. In response to this quake, the American Red Cross helped provide relief supplies and temporary shelter. The Turkish Red Crescent’s national disaster operation center and crisis communications system, built with support from the American Red Cross more than 10 years ago, served as the command center in coordinating response efforts.

The American Red Cross also continues to support the recovery efforts of people affected by the 2010 Haiti earthquake and the 2011 Japan earthquake and tsunami.

Responding to Earthquakes

A young patient receives a cholera vaccination in June 2012.

Partners in Health

Responding to Disasters 7Global Impact Report

Japan Earthquake and Tsunami: Recovery UpdateThanks to the generosity of our donors, the American Red Cross provided $312 million to support relief and recovery efforts following the earthquake and tsunami that hit Japan in March 2011. This vital financial assistance helped improve living conditions for families who lost their homes, and helped rebuild hospitals and a nursing school.

With a tsunami early warning system and community disaster drills in place, the Japanese Red Cross demon-strated that investment in disaster preparedness saves lives. Further investments in preparedness are under way, with continued training, additional equipment and expanded relief and medical facilities.

Red Cross Response at a Glance

Japan Earthquake and Tsunami

n 160,000 volunteers mobilized

n 87,000 patients treated

n 14,000 people received emotional support

n 130,000 families received household appliances

n $312 million provided by the American Red Cross

316,000 people assisted

We have also begun a new initiative, in coordination with government and humanitarian partners, to holistically revitalize neighborhoods in the Carrefour Feuilles area of Port-au-Prince. This initiative will benefit thousands of people through—

n Repairing and rebuilding homes.

n Improving livelihoods, access to markets and vocational training.

n Enhancing community organizations.

American Red Cross Response to Date*

Haiti Earthquake

n More than 14,000 permanent or transitional shelters constructed, upgraded or repaired

n More than 3.6 million people received health services

n 545,000 people benefited from improved water and sanitation services

n 465,000 people better prepared for future disasters

n 353,000 people given loans or cash-for-work opportunities to get back on their feet

n $369 million provided in assistance by the American Red Cross as of June 2012

3.6 million people reached

*Since 2010

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At a Glance

American Red Cross Restoring Family Links

n 997 families reconnected

n Inquiries about missing loved ones researched in 94 countries

n 3,283 active cases and 2,264 new cases opened

4,709 people served

“We Live When We Talk To Each Other”For the past six years, Abdiaziz lived each day adjusting to the idea that his wife, Ayan, was dead following her capture by militia from their home in Mogadishu, Somalia. Abdiaziz escaped the attack, fleeing with their son to Egypt, eventually relocating to Minnesota. There, Abdiaziz found out about American Red Cross Restoring Family Links services and contacted his local chapter to help confirm the status of his wife. Just eight months later, his world was turned right-side up again upon hearing Ayan’s voice on the telephone. The couple now speaks by phone every day, and they hope to reunite Ayan safely with her family in the United States.

A tragic effect of disaster and conflict is the separation of families and loved ones. American Red Cross caseworkers at chapters across the U.S. work with our Red Cross and Red Crescent partners around the world to locate and deliver messages between separated family members and loved ones. Last year, the American Red Cross helped reconnect 997 families that had been separated by disaster or conflict.

Reconnecting Families

“ I am really thankful to the Red Cross for the job they did for me and my family. I gave up until the Red Cross found my wife alive. We married for love; we live when we talk to each other.”

– Abdiaziz Warsame

Abdiaziz Warsame (pictured with his son) was reconnected with his wife this year after years of separation.

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Disaster Preparedness: Antigua and Barbuda • Bahamas

Bangladesh • Belize • Botswana • Cambodia • Chile • China

Colombia • Costa Rica • Ecuador • El Salvador • Haiti • India • Indonesia

Kazakhstan • Kyrgyzstan • Laos • Namibia • Nepal • Pakistan • Panama • Paraguay

Peru • Philippines • Saint Kitts and Nevis • Saint Lucia • Tajikistan • Turkey

Turkmenistan • Uganda • Vietnam • Zimbabwe HIV Prevention and Care: Armenia

Bahamas • Belarus • China • Guyana • Haiti • Jamaica • Kazakhstan • Kenya • Kyrgyzstan

Russia • Tanzania • Ukraine • Vietnam Measles Prevention: Burundi • Cameroon

Democratic Republic of the Congo • Djibouti • Eritrea • Guinea • Haiti • India • Laos

Liberia • Myanmar • Namibia • Nepal • North Sudan • Pakistan • Papua New Guinea

Sierra Leone • Somalia • Tanzania • Uganda • Yemen • Zimbabwe

Building Safer, More Resilient CommunitiesIn addition to responding to disasters when they strike, the American Red Cross works with Red Cross and Red Crescent partners around the world to build safer, more resilient communities that are better prepared for future disasters. Because good health also increases the safety and resilience of a community, we also bring measles vaccinations and health education messages to community members all over the world.

This year, your support made it possible to help vaccinate more than 146 million children against measles and reach more than 335,000 people through HIV programs.


Vu Hoang Khanh Linh, American Red Cross

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Goal

Build safer, more resilient communities in disaster-prone countries

Actions

n Helped communities and schools develop disaster response plans

n Strengthened community early warning systems and early actions before a disaster

n Reduced community risk to lessen the impact of disasters

n Strengthened the skills of disaster responders through trainings and simulations

Results: Communities in 33 countries prepared for future disasters

Neighbors are often the first people to respond to humanitar-ian needs when disaster strikes, and the American Red Cross is committed to training and better preparing community members for future emergencies. Global trends such as rapid population growth, unplanned urbanization, environmental degradation and climate change have increased people’s vulnerability to disasters, making the need for disaster preparedness even more critical.

With activities spanning more than 30 countries, the Ameri-can Red Cross works with communities to help them better understand the risks they face, develop action plans—such as evacuation routes and emergency shelters—and identify cost-effective early warning systems to better predict and react to threats. Where possible, we help communities iden-tify ways to reduce their disaster risks, such as planting trees to protect against landslides, improving drainage systems and river embankments to protect against floods, or improving homes so they can better withstand disaster damage.

Disaster Preparedness

After surviving the Indian Ocean Tsunami in 2004, Ibu Nurjanah became a disaster preparedness volunteer with the Red Cross.

Hotli Simanjuntak, American Red Cross

11Global Impact Report

…in Chile Just a month after beginning disaster preparedness planning with the Red Cross, the riverside community of Ana Luisa II in central Chile faced its first disaster evacuation. As the Tinguiririca River swelled, reaching a code-red flood alert, Judith Ivon Ortiz Urzua, the neighborhood council president, sprang into action and mobilized members to ensure the entire community would be ready to evacuate. Although the evacuation order was later canceled, most households had been alerted, including those with elderly and physically challenged residents who also received assistance in preparing to evacuate.

…and around the worldThis year, the American Red Cross, together with the Interna-tional Federation of Red Cross and Red Crescent Societies, laid the groundwork for the Global Disaster Preparedness Center, a globally focused resource hub on disaster pre-paredness for the entire Red Cross network. The center will offer practical, timely and technologically savvy services that support on-the-ground practitioners, such as virtual technical assistance, a website to foster learning, exchange of materials and networking, software for mobile apps that can be used by partners around the world to deliver preparedness-related information, and relevant research that explores good practices and innovation around disaster preparedness.

Preparing for disasters

…in IndonesiaIn April 2012, several earthquakes struck the Aceh region of Indonesia, an area previously devastated by the 2004 Indian Ocean Tsunami. In 2004, Nurjanah and many others in her small fishing village were unprepared and frightened. But now, as an Indonesian Red Cross volunteer, she helps her village assess its disaster risks and prepare. When the earth-quakes struck in 2012, Nurjanah calmly made her way to the evacuation center with her children and disaster prepared-ness bag, directing neighbors along the way. Volunteering has made her a community leader, proud to be helping better prepare her community.

…in Uganda Christopher—a soft-spoken Red Cross volunteer with a bright smile—is working to build safer communities in Uganda in a variety of ways, including installing fuel-efficient cook stoves in homes. These stoves help prevent deforesta-tion—and therefore reduce flooding—and they also ensure healthier living conditions and reduce the risk of home fires. Christopher also helps test the bullhorns that serve as com-munities’ early warning system for impending disasters by using them to remind children to go to school. He is not only providing a valuable public service message, but also ensur-ing equipment is ready to use during an emergency.


Judith Ivon Ortiz Urzua (center) discusses her community’s disaster preparedness plans with Red Cross volunteers.

One of the ways Red Cross volunteer Christopher Odeke helps build safer communities in Uganda is by installing fuel-efficient cook stoves in homes.

“ We are very grateful to work with the Red Cross. We have never seen a group so concerned with our well-being, so now our community is even more involved with the project because we see that this is a long-term commitment.”

– Judith Ivon Ortiz Urzua

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This past year, the Measles Initiative expanded its focus to help stop another easily preventable disease—rubella. Now, every time a dollar is donated to the Measles & Rubella Initiative to vaccinate a child against measles, the Global Alliance for Vaccines and Immunization (GAVI) will match it with an additional 50 cents to add the rubella vaccine to the shot. This means that children who receive vaccinations will be protected against not just one, but two, diseases.

Goal

Reduce measles deaths by 95 percent worldwide between 2000 and 2015

Actions

n Educated vulnerable communities on the importance of measles vaccination

n Vaccinated children through country-wide vaccination campaigns

n Strengthened national systems so that governments can better monitor and treat those with measles

Results: More than 146 million children vaccinated this year

Preventing Measles The Red Cross partnered with the Myanmar Ministry of Health in March 2012 on a nationwide measles vaccination campaign. Myanmar Red Cross volunteers went door to door in rural communities to educate parents and encourage participation in the campaign, often holding hands with the children as they walked the whole family to the vaccination site. Whether mobilizing the community, helping with registra-tion, or comforting a child, these amazing volunteers play an integral role in ensuring children receive this lifesaving gift.

As a founding partner of the Measles Initiative, the American Red Cross has supported the vaccination of more than 1 billion children against measles over the last decade, including more than 146 million in the past year. Red Cross volunteers have played a critical role in measles vaccination campaigns by going door-to-door, reaching even remote communities, and educating mothers about the importance of vaccinating their children. With this level of progress, the possibility of eradicating measles is in sight.

Building Safe, More Resilient Communities

Community Health

Through its involvement in the Measles and Rubella Initiative, the American Red Cross helped support a country-wide measles vaccination campaign in Myanmar in March 2012.

Christine McNab, Measles and Rubella Initiative

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Goal

Reduce the impact of HIV by contributing to safer, more resilient communities

Actions

n Equipped global Red Cross partners to respond appropriately to the HIV epidemic in their countries

n Increased communities’ knowledge and skills to help prevent new infections

n Expanded access and utilization of HIV treatment, care and support services

n Reduced stigma and discrimination toward people living with HIV and marginalized groups

Results: 335,000 people reached

Reducing the Spread of HIV in the Caribbean When 19-year-old Natreka Wallace heard about an opportunity to join the Caribbean HIV/AIDS Project with the Bahamas Red Cross, she doubted her ability to speak to her peers about such a sensitive subject. Today, as one of the program’s 40 peer educators in the Bahamas, Natreka is passionate and confident when speaking about the risks of unprotected sex, stigmatization and misinformation. Natreka is helping her community by sharing potentially lifesaving information with some of the most at-risk populations in her community.

Last year, the American Red Cross worked with Red Cross and Red Crescent partners to provide HIV prevention education, counseling and testing, access to treatment, care and support services, and anti-stigma activities in local communities in 13 countries.

Global Impact Report Building Safer, More Resilient Communities

In a creative partnership with children’s illustrator Sophie Blackall, Red Cross volunteers are now using Sophie’s images (pictured) during measles campaigns to engage mothers and encourage them to vaccinate their children.S

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As a Red Cross peer educator, Natreka Wallace (right) helps educate young people in the Bahamas about HIV.

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United States

Educating Future HumanitariansThe American Red Cross is engaging the country’s next generation of humanitarian leaders by increasing their understanding of the rules of war and respect for human dignity overall.

This year, your support allowed us to help educate 53,000 people across the United States about humanitarian issues and the laws that protect civilians and combatants during times of war and armed conflict.


ICRC

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Goal

Build respect for International Humanitarian Law and our humanitarian mission through public education

Actions

n Trained middle school and high school teachers to integrate Exploring Humanitarian Law into their curricula

n Trained new instructors to educate adults in their communities about International Humanitarian Law

n Developed an online course for educators on how to use the Exploring Humanitarian Law curriculum

Results: 53,000 people reached

With the help of the American Red Cross, Professor Andy Reyes is giving his students a voice—and something to say. As an English as a Second Language teacher in a Boston community college, his classroom is filled with recent immigrants, refugees and even former child soldiers. By incorporating elements of the American Red Cross Exploring Humanitarian Law curriculum into his discussions, his students are able to speak frankly about sensitive and important subjects, while strengthening their English language skills.

Just as Red Cross and Red Crescent partners do in their countries all around the world, the American Red Cross teaches people in the United States about International Humanitarian Law. By providing teachers with easily integrated activities and lesson plans to facilitate discussions about complex issues, the American Red Cross is helping educate the next generation of humanitarians. American Red Cross chapters across the country also educate adults about the limits of war and the Geneva Conventions, which protect civilians, prisoners of war and wounded soldiers.

International HumanitarianLaw Education

Students in Andy Reyes’ English as a Second Language class discuss respect for life and human dignity during times of war.

Educating Future HumanitariansGlobal Impact Report

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8 in 10Nearly 8 in 10 youth (78% agree) in the U.S. believe that the U.S. should educate youth on the laws and rules of war before they are old enough to vote or enlist in the military.

Source: American Red Cross, International Humanitarian Law Survey, February 2011

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Educating FutureHumanitarians 2%

DisasterPreparedness

3%

DisasterPreparedness

3%

Financials(July 1, 2011 - June 30, 2012)

In fiscal year 2012, the American Red Cross received $77.3 million in revenue for international programs.

Our expenditures totalled $187.1 million.

Core International Programs$37.5 M

Haiti Assistance Program$66.6 M

Japan Earthquake and Tsunami Relief

$80.0 M

Program Support$3.0 M

Expenditures by Location

Expenditures by Sector

Disaster Response & Recovery

44%

Disaster Preparedness

30%

Measles Prevention 9%

HIV & OtherHealth15%

Asia, Middle East, Europe41%

Global7%

Africa25%Latin

America & Caribbean

27%

Shelter36%

Health38%

Water & Sanitation

12%

Livelihoods11%

Shelter & Emergency Services

67%

Health & Emotional Support

30%

Total Expenditures

the world’s urban population and knowing that urban communities are particularly vulnerable to natural disasters.

n Continue to address critical health needs by combating the spread of measles and HIV.

Educating Future Humanitarians

We will—

n Expand outreach efforts to youth and adults in the United States.

n Develop innovative educational tools and resources to reach broader audiences.

Incorporating New Technology

We will–

n Develop a new registration and distribution tool to more accurately track the distribution of relief supplies and streamline the disaster assistance process.

n Continue to integrate geographic information systems (GIS) into our work, including the use of satellite imagery to better support program implementation.

Your support made it possible for the American Red Cross to bring hope and critical assistance to millions of people around the world last year, but there is more work to do. We continue to expand our efforts to reach those in need and reduce vulnerability to disaster and disease.

Responding to Disasters

We will—

n Further improve our use of technology in disaster response.

n Broaden the reach, improve the quality and expedite the delivery of assistance following a disaster.

n Increase the use of cash transfer as an additional option for delivering relief.

n Expand the important work of reconnecting families separated by disasters and conflict.


We will—

n Scale up our disaster preparedness activities in some of the most disaster-prone places in the world.

n Focus efforts to prepare urban areas in Africa, Asia, Latin America and the Caribbean, recognizing the expansion of

Looking Ahead

Global Impact Report

Jakob Dall, International Federation

On behalf of the people we serve, the American Red Cross would like to thank the individuals, corporations, foundations and government agencies that supported our international work this past year. In particular, we would like to recognize the following:

Anne Ray Charitable Trust

U.S. Agency for International Development

U.S. Department of State’s Bureau of Population, Refugees and Migration

Annual Disaster Giving Program 3MAltria GroupAonBank of AmericaBriggs & Stratton Corporation Caterpillar Inc. Cisco Foundation Citi FoundationConAgra Foods FoundationCostco Wholesale Corporation Darden Restaurants, Inc.Dell Inc.Dr Pepper Snapple Group FedEx CorporationGE FoundationHewlett-Packard Company Foundation The Home Depot Foundation John Deere FoundationJohnson ControlsKimberly-Clark CorporationKraft FoodsLowe’s Companies, Inc.Merck Co. FoundationNationwide Insurance Foundation Northrop GrummanOptumPepsiCo and the PepsiCo Foundation

Southwest AirlinesState FarmTarget The TJX Companies, Inc.UnitedHealthcareUPS WalmartThe Walt Disney CompanyWellPoint FoundationWells Fargo

Disaster Responder ProgramAmerican Express ArcelorMittalAstraZenecaAXA Foundation Ford Motor CompanyGeneral Motors FoundationH&R BlockIngersoll RandMorgan StanleyPuroCleanRyder Charitable Foundation Starbucks Coffee Company and Starbucks FoundationState Street FoundationTyson Foods, Inc. US Airways

The American Red Cross is grateful for the continuing support of members of the Annual Disaster Giving Program (ADGP) and the Disaster Responder Program whose financial donations mean the Red Cross is always there to help in times of need—in the United States and around the world. These members include:

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© 2012 The American National Red Cross. The American Red Cross name and logo are registered trademarks of the American Red Cross.

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Red Cross Global Impact Report 2012

Documents

Transcript of Red Cross Global Impact Report 2012