Presenting by,Sachin

Contents• About the company• The story• Achievements• More about redbus.in• The Team• Industry Analysis• SWOT Analysis• Business Concept• Competition• Goals and objectives• Redbus now• Logo

About redBus.in• Founded in: August 2006• Headquarters: Bangalore • Industry: Domestic Travel• India’s first bus tickets booking site• Has the largest network of bus operators in

their list (350+ and growing) • Being mentored by the TiE-EAP

(Entrepreneurship Acceleration Program)• Sells two cloud based software, called BOSS

and Seat Seller to bus operators and travel agents.

The Story• One of the founder couldn’t catch his bus on diwali, so what??

A lot of us have missed our buses…big deal..• They thought, if IRCTC can simplify railways, WHY CAN’T local

bus ticketing be streamlined?• They undertook extensive market surveys to understand the

market and aspirations of the customers.• They developed a plan for the business and submitted it to a

TiE (the Indus Entrepreneurs) mentorship competition. • The portal was created with the help of the initial seed

funding and mentoring that was provided by the competition.

Achievements • Forbes - Top 5 hottest start-ups• Business World - Top 3 enterprises in India• AllWorld Network - India's fastest growing

company• Deloitte - Top 5 fastest growing companies in

India• Star award achiever - Youth Marketing forum• IAMAI - Internet start-up of the year

More about redbus.in

How much does it worth

How much does it make• $ 8,459 / day• $ 253,770 / month• $ 3,045,240 / year

Website Traffic• 564,000 visitors /

day• 16,920,000

visitors / month• 203,040,000 visitors

/ year• 2,819,778 page

views/ day• 84,593,340 page

views / month• 1,015,120,080 page

views / year

• estimated worth, $ 25,015,000

The TeamPhanindra Sharma•CURRENT : CEO at redBus.in•PAST : Senior Design Engineer at Texas Instruments Design Engineer at ST Microelectronics•EDUCATION : Indian Institute of Science Birla Institute of Technology and Science

Sudhakar Pasupunuri•PRESENT : Co-Founder – www.redbus.in•PAST : Staff Software Engineer - IBM Rational Software Software Engineer - TCS •EDUCATION : B.E. in EEE - Birla Institute of Technology and Science

Charan Padmaraj•CURRENT : Head of Engineering at redBus.in •PAST : Co-Founder at Pilani Soft Labs (www.redBus.in) Engineer at Honeywell•EDUCATION : Birla Institute of Technology and Science

Industry Analysis

•The Bus operators are dependent on Red Bus for getting the customers•Red Bus needs to associate with larger number of operators

•Reach, Credibility, Visibility•Low Profit Margins•Require continuous innovation•Background in services

•Low product differentiation•Indian Middleclass: price conscious

•Threat of substitutes is high in smaller cities where the availability of internet is low

Threat Of New Entrants [LOW] Bargaining Power Of Buyers [HIGH]

Bargaining Power Of Suppliers [Medium]

Threat Of Substitutes [High]

Threat Of Competitors [Medium]

•redBus is the biggest player in the online bus booking segment, but faces continuous threat from bigger players, travel agents and OTAs

SWOT Analysis• Early Mover Advantage• Simple Business Model• Large network of Bus

Operators• High Levels of

Customer Satisfaction

• Entrepreneurial culture • Needs external funding

for Capital intensive projects

• Seasonal disturbances in demand

• Less reliability on Online Payments

• Vertical Integration with procurement of

Buses• Horizontal Integration

with venturing into airline Booking

• Global Expansion into Overseas markets

• Increasing no. of players in the Online Booking segment

• Seasonal disturbances in demand

• Un organized market in Non-Metro cities

Strengths Weaknesses

OpportunitiesThreats

10

Business Concept• Uses Secure Socket Layers (SSL) data encryption. This ensures

that the information exchanged is never transmitted unencrypted

• For a convenient, hassle-free portal where customers could book their tickets from the comforts of their home.

• Could book your ticket for the return journey in advance without having to travel to the destination with the uncertainty of securing a ticket looming over your head.

• Their strategy is to “win one territory, establish your rule, then win the next”

Competition• Makemytrip.com • Travelyaari.com • Travelvala.com • Abhibus • Via.com • Ticketcounters.com

Goals and Objectives• To Achieve Annual Revenue Of INR 5 Billion by 2015

by,I. Focusing on Core businessII. Vertical IntegrationIII. Increase in Service portfolioIV. Going global

redBus Now

2012

Fastest growing

Indian orgGrowth, 07-

09- 5000%

Avg growth 250% per

yearRevenue 800

million

2013

Owned by ibibo

Sama & Charan sold

their stock to ibibo in june

2013Market share

– 65%

Faces stiff competition

from Travelyaari,

Abhibus, and Simply bus

Logo