Red bull presentation new media drivers license final Anthony Richards
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Transcript of Red bull presentation new media drivers license final Anthony Richards
History
• In 1987 Red Bull was only available in 1 country.
• Today Red Bull is present in over 160 countries.
• Since 1987, 30 billion cans have been consumed
Company Figures
• As of the end of 2011, Red Bull employed 8,294 people in 164 countries.
• A total of 4.631 billion cans of Red Bull were sold worldwide in 2011, representing an increase of 11.4% against 2010. Company turnover increased by 12.4% from EUR 3.785 billion to EUR 4.253 billion.
Campaign Goals
• Show a drastic increase of Facebook fans.
• Build a more advanced blogging community.
• Greatly increase Twitter followers.
• Enhance the Red Bull YouTube channel.– Increase views of Red Bull
sponsored events and athletes around the globe.
• Raise overall brand awareness via online platforms
More with Social Media
• Facebook Fan Page– Enhance SEO– Promotions/Coupons/Contests– Customer Surveys
• Twitter– Enhance SEO– Have sponsored athletes linked
to Red Bull page– Provide helpful brand
information
Sponsored Athletes
• Get the sponsored Red Bull athletes more involved with the Red Bull following.
• Make links readily available on Red Bull’s social media platforms.
• Get the athletes to connect more with the fans.
• Show the fans how awesome it is to be sponsored by Red Bull
~ My BIG Idea ~
• Red Bull sponsored parties across college campuses in the USA or worldwide.
• Have the brand everywhere.• Free drink and merch give-aways• Allow entrance upon following conditions:– Must show some form of college ID– Must show receipt of a Red Bull product
purchase $5 or more (only allowed to be 2 weeks old)
The Budget
• Free Mediums to Utilize– Facebook, YouTube,
Twitter..etc
• Cost of Labor– We will need to pay
employees to monitor and update the social media platforms, also for the concert/party idea, pay artists, pay for the merch handouts.
Evaluating Campaign Success
• Google Analytics• Twitter followers• Facebook fans• Blog followers• YouTube
subscribers/views
It Gives You Wings
Red Bull will continue to be the youthful energetic brand that so many people love.
It gives you wïngs