Red Bull Brand Concept
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Transcript of Red Bull Brand Concept
Three short words that define the immortal human spirit to
triumph what lies beyond its imagination
An obsession to defy the boundaries of the realm to curb the
yearnings of a motivated mind
Red Bull has always been a pioneer, an avant-gardist
Every campaign, every identity, each idea associated with
Red Bull has been conceived from pure untainted imagination
Born out of the souls drive to overcome the physical hurdles that
the mind could conceive
It’s not just about pushing the envelope or living on the edge
It’s about living & breathing beyond reason
It’s about flying indeed
The soul’s flight in the realm of imagination & ambition
It isn’t easy to find ones who breathe this fire
And it’s even harder ignoring them
Shekhar Ibhrampurkar