Recruitment With Twitter and TwitJobSearch.com

1 Incisive (in-sy-siv) adj. mentally sharp; acute; clear and effective; cutting; penetrating

The world's first real-time job search engine to harness the power of Twitter

Searches through the noise of Twitter to find real valid job opportunities

Twitter, the world’s first real-time Social Network.

Allowing users to connect and share status updates in real-time.

http://en.wikipedia.org/wiki/File:Twitter_logo.svg

http://en.wikipedia.org/wiki/File:Twitter_Icon.svg


Is a social networking and micro blogging service that enables its users to send and read messages known as tweets.

Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Twitter offer access to real time jobs without the commitment of having a Twitter account.

Google even makes an effort to access the Twitter network too.

Size of Network105 million accounts worldwide

65 million tweets per day

User profile Male 45% Female 55%

Demographics 18 – 34 45%

(Age groups) 35 – 49 24%

50+ 14%

http://en.wikipedia.org/wiki/Social_network_service

http://en.wikipedia.org/wiki/Microblogging

http://en.wikipedia.org/wiki/Text-based_(computing)

http://en.wikipedia.org/wiki/Character_(computing)



Recruitment process - Reduce Time to hire / Reduce Cost per hire

Leveraging the Employer brand, as well as raise awareness as a great employer

Strategically gives an Employer, a competitive edge in the War for Talent

Engage with clients, candidates – Relationship & Network building/reinforcement

Post hot jobs, or latest job links on twitter back to the employers job pages

Recruitment news updates / Policy / Sector news

Informing followers unable to attend conference / seminar / networking events

- Eg: Career Open Days / Graduate Fairs / etc…

Links to career content - employee profiles, videos, articles, communications etc.

Follow discussions on various topics or trends - Get the new trend first! Finger on the pulse.

Connecting with job seekers via twitter

Candidate reference source

Market Intelligence

Benefits of using Twitter


TwitJobSearch.com – aka TwitterJobSearch

TwitJobSearch (TJS) is tapping into the unprecedented growth of twitter by extracting over 1 million daily job tweets and housing them in our search engine.

Since March 2009, we are quickly becoming ‘the’ place to harness social media for recruitment. Twitter is now the world’s largest Job Board. In addition, we offer access to real time jobs without the commitment of having a Twitter account.

Supporting the siteWorld’s first Real-time searchable job iPhone App (Oct 2009)

Allows users to search and apply directly for a job via their phoneAdding a potential 5.3m extra users in the UK alone

(including the owners of an Apple iTouch)

Specific Android and Blackberry versions on the way

JobDeck – Using the TweetDeck platformAllows you to scour twitter; thus providing jobseekers with the tools necessary to find

meaningful, relevant job opportunities amongst the noise in Twitter

Every job mapped globally on TwitJobSearch through our Job Map page.See where jobs located in and near your location


Over 1 million + jobs (May 2010 & July 2010)

1.75 million job referrals

170,000 unique users visit the site*

Users spend over 3 1/2 minutes on average on the site

Browse over an average of 4 pages / 50+ Jobs

Over 70% of unique users are new to the site

74% of traffic comes directly from Twitter

61.5% of users visit the site at least once a week

With over 170,000 twitter account followers

Largest Twitter Job Network of reaching over 300,000 users via our search engine, mobile app, supporting products, 3rd party applications*

TwitJobSearch.com – Top line Stats

*At least 30% of twitter activity is through 3rd part clients (like TweetDeck)


Site Demographics (TJS User survey - Sept 2009)

Age of users visiting: 18 - 25 20%

25 - 45 53%

45 - 65 24%

A third of users surveyed visited the site between 1 – 3 times a week

20% of users 10 years of experience in current roles

66% of users earn £25,000 and £100,000

76% of unique users pm are new visitors to the site

(Next survey in July 2010)


Potentially there are over 2.2million job tweets in Twitter in the last 30 days.

In the back drop of some 63 million plus tweets a month, trying to make your job stand out is quite a challenge.

Many run the mistake of setting up some presence, but then many will not invest in managing those presences, so they leave them to organically grow.

Often, very little happens due to the lack of support and engagement with candidates

So the account and tweets get lost in the noise.

Benefits of using TwitJobSearch

TweetMyJOBS.com

Tweeted 868,954 in the last month (Jul 10)

23,994 jobs in the last 24 hours(Another main player offering an alert service.)

TwitJobSearch indexed – (Unique Jobs)

928,328 in the last 30 days (Jul 10)

23,904 new jobs in last 24hrs(NB: We only pick up about 1% of TweetMyJobs.com job tweets)

TJS makes it easier for candidates to find jobs in Twitter


Creative and Innovative Benefits

Using TwitJobsearch to help candidates find Jobs quicker, preferential positioning

Using TwitJobsearch to drive candidates back to one’s own careers site

Using TwitJobSearch to raise awareness of an Employer brand

Using TwitJobSearch to promote an employer for increased candidate attraction

Using TwitJobsearch Twitter Network to further extend an Employer’s candidate attraction

Using a Social Network* can give an Employer a Strategic edge in the War for Talent

Using Twitter to speed up time to hire / reduce time to hire

Use Twitter for Talent Pool Management for future hires – Potentially reducing the cost per hire

Using Twitter to attract more like minded, innovative candidates – whom maybe ahead of the curve

Use Twitter referral dynamics to gain passive seekers

*NB.: Other social networks like LinkedIn/Facebook should also be considered and leveraged in conjunction with Twitter

The full use of these networks will contribute to sustaining an Employer brand as a destination employer


Options Available

• Branded Managed Feeds

Ideal for large companies with a strong brand presence like adidas, KFC, and Ernst & Young.

Suited to organisations with on going recruitment demands.

Attract quality candidates - (Active / Passive)

Enhance your brand and SEO, and boosting traffic to your site

- See Slide 12

• Targeted Managed Feeds

Ideal for job boards and recruitment consultancies like Hays, Randstad and Gumtree.

Suited to organisations with a high volume of job opportunities

Attract quality candidates - (Active / Passive)

Leverage our 3000, 000 twitter job seekers network, plus boosting traffic to your site

- See Slide 11


Managed Feeds• Access to the largest Twitter Job Network – exposing your job opportunity to over 300,000 individuals

• Set up an XML feed of your jobs or we can scrape your site for all your jobs

• Jobs will be converted to job tweets and tweeted via our network of accounts (170,000+ followers) – specific to location and job type or by your Branded Twitter account

• Automatically indexed to the TwitJobSearch search results – Allowing users to find you more efficiently on or site

• Timing and spacing of job tweets - TJS best practice

• Jobseekers access the TJS network via website, mobile app, supporting products, 3rd party applications

• Track ROI with monthly click reports detailing the number of referrals to your jobs


Targeted Managed Feeds• Access to the largest Twitter Job

Network

• Set up an XML feed of your jobs or we can scrape your site for all your jobs

• Jobs will be converted to job tweets and tweeted via our network of accounts (170k+ followers) - specific to location and job type

• Automatically indexed to the TwitJobSearch search results.

• Timing and spacing of job tweets in accordance to TJS best practice

• Featured Recruiter Button on Homepage using you logo if required


Click here

http://www.twitjobsearch.com/managed-solutions/targeted


Branded Managed Feeds• Set up an XML feed of your jobs or we

can scrape your site for all jobs

• Automatically indexed to the TwitJobSearch search results.

• Jobs will be converted to job tweets and tweeted via your own Twitter account – We can build you one if required

• You'll have complete access to the account, make it as personal and customized as you'd like.

• Timing and spacing of job tweets in accordance to TJS best practice

• Featured Recruiter Button on Homepage using you logo if required

• Leaderboard Banner to raise Employer Branding and drive traffic to your jobs or job site


• Enhanced SEO benefits Click here

http://www.twitjobsearch.com/managed-solutions/branded


Jobs appear on Client Job Pages

Supplied to TJS by either an XML Feed or TJS grabs all jobs from the Client’s Board on a daily basis

Hiring Managers post jobs on their own board

Index on TwitJobSearch

Tweeted in Twitter via Client’s Twitter

Account

Candidate finds Job and clicks on Link within the Job Tweet

Re-direct to where the Job is on the Client’s Site

Candidate Clicks on Apply JobEnters Client’s CMS

Stage 1

Jobs entered onto the Client’s Job Board Platform by Client’s Hiring Managers

Jobs appear on the Client’s Job Board

At an arranged time, via an XML Feed or a site grab (Scrape) of all jobs on the client site that went live in the last 24 hour period

Jobs converted to Job Tweets and Tweeted via our relevant Twitter accounts

Index into our search engine for the next 14 days

Stage 2

Jobs found on our Search Engine or via 3rd Party supporting products or seen via a Job Tweet

Candidate clicks on the link – redirected to where the job is hosted on the Client site.

Candidate Clicks on ‘Apply for this Job’ on the job ad on the Client Site

The Candidate then enters the Client’s Applicant Tracking system

- Trackable ROI (If Applicable)

Managed Feed with TJS


Example of XML Feed

Scheduled daily

Time can be pre-arranged

Picks up all live jobs in the 24 hrs prior

Contains more detail than RSS Feed


Job Map

New - Featured Advertiser Button on the results page filtering column

Featured Advertiser Button Browse Sponsorship

Featured Job Position

Featured Advertiser Button on the Search Results Page

Featured Advertiser Button on the Directory Page / Advertiser’s Twitter Account

Leader Board Banner

Featured Advertiser Button on the Search Results Page

Click here for more display advertising costs

http://www.twitjobsearch.com/advertising

http://www.ladbrokesplc.com/


The world's first real-time job search engine to harness the power of Twitter

Searches through the noise of Twitter to find real valid job opportunities

Twitter, the world’s first real-time Social Network.

Allowing users to connect and share status updates in real-time.


http://en.wikipedia.org/wiki/File:Twitter_Icon.svg

Recruitment With Twitter and TwitJobSearch.com

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