AIESEC Norway Membership Recruitment: National Message

The means to «stand out» and make a difference

1. Global , student-driven, social business that does exchange

2. Network of students, organizationsand professionals

3. Practical Entrepreneurial and Leadership Development

4. A platform for personal growth and professional development

The Core

1. Practical team work experience2. A meaningful experience in running

operations in a global business3. Personal Growth and Professional

Development4. Access to a global network and

international opportunities4. Project Management Experience5. Opportunity to expand personal and

professional network6. Lots of fun

The Benefits

1. Activating Leadership2. Demonstrating Integrity3. Living Diversity4. Enjoying Participation5. Striving for Excellence6. Acting Sustainably

The ValuesThe Promise

The Vision

Peace and fulfillment of humankind's potential.

The promise can only be fulfilled by taking the opportunities in the organization and working for results, since this is in the core ofAIESEC: practical leadership development

Explanation of the Foot Print

- This foot print is a framework for the messages in the membership recruitment towards the students. It clarifies the different aspects of AIESEC and gives us a common understanding of what AIESEC meansfor us, and what we should communicate to the students . VISION: The ”Why” – explains for which purpose AIESEC existsVALUES: Gives the framework of how AIESEC operates internallyTHE CORE (attributes): The ”What and How” -explains what AIESEC is, what is the core of theorganizationTHE BENEFITS: Explains which benefits the students gain by joining AIESECTHE PROMISE: Defines the end ”goal” that we promise to our members –> through taking theopportunities that the organization offers and thereby gaining the benefits, they can expect to fulfill thepromise.

The main message, and the different messages we convey to the students should be built around: 1. The Promise2. The Benefits3. The CoreAt the same time, we need to make sure that the messages are always somewhat connected to The Vision and The Values (in order to make sure that the messages are not in conflict with what we stand for)

Example of how to present/sell AIESEC1. The Promise (this is what should attract the students and make them curious about us) ”Through working in AIESEC during your study time you will develop personally and professionally in

order for you to stand out in the competition for the job that you would want in the future.” - Argument 1 (benefit) ”In AIESEC you can gain practical team management experience by leading a project” Proof (the core + testimonials/examples) : ”In our Local Committe you are able to join 3 different projects: project X, project Y, project Z. By doingthis you have the chance to develop (competency, skill) through working with (responsibilities, tasks)””A story about a successfull alumnus” - Argument 2 (benefit) Proof (the core + testimonials/examples) - Argument 3 (benefit) Proof (the core + testimonials/examples)

It can also be useful to think about what aspects of the organizations the students can be sceptical about, and define potential counter argumentsExample: ”how could I work in AIESEC , work for money and pass my exams at the same time?” Answer: ”it is exactly that kind of personal qualities you are able to develop in AIESEC: through workinghard with something you find interesting, you learn how to prioritize and balance many things at the same time.

What can you gain by joining AIESEC? OGX Global Community Development Program(National Projects: Fredskorpset Project, Impact Africa, Impact Asia, Extended Exchange)

What can you gain by joining AIESEC? OGX Global Internship Program (National Projects: Corporate Graduate Program, Extended Exchange)

Area of work Position Experience, knowledge and skills gainedPractical team work Access to a global network Marketing and promotion Human resources Knowledge of other countries Sales to students and graduates Knowledge and network of the corporate sector in other countriesProject management and developmentTeam management Strategy development Access to a global network Marketing and promotion Sales to students and graduatesHuman resources Knowledge and network of the corporate sector in other countries

Global Internship Program

OGX

Team Member

Project Manager

Area of work Position Experience, knowledge and skills gainedPractical team work Access to a global network Marketing and promotion Human resources Knowledge of other countries Sales to students and graduates Knowledge about community developmentProject management and developmentTeam management Strategy development Access to a global network Marketing and promotion Sales to students and graduates Human resources Knowledge about community development

Team Member

Project Manager

Global Community

Development OGX

What can you gain by joining AIESEC? ICX Global Community Development Program(National Project: Active Summer)

What can you gain by joining AIESEC? ICX Global Internship Program(National Projects: IT Talent, Incubator Project)

Area of work Position Experience, knowledge and skills gainedPractical team work Access to a global network Sales Knowledge about the Norwegian NGO marketKnowledge about community developmentProject management and developmentTeam management Strategy development Access to a global network Sales Knowledge about the Norwegian NGO marketKnowledge about community development

Global Community

Development ICX

Team Member

Project Manager

Area of work Position Experience, knowledge and skills gainedPractical team work Access to a global network Sales Knowledge about the Norwegian Corporate Market Access to a professional network in Norway Project management and developmentTeam management Strategy development Access to a global network Sales Knowledge about the Norwegian Corporate Market Professional network in Norway

Global Internship

Program ICX

Team Member

Project Manager

National Message: Expectation Setting What does it mean to be a member of AIESEC Norway?

- Practical team leader and team member experience through running internship projects at local level

- Entrepreneurial experience through taking part in creating, developing and executing strategies to achieve organizational goals

- Personal and professional development happens through working hard to achieve organizational results

- Opportunity to start the experience both as team member or as team leader - To work in a social enterprise: AIESEC strives to achieve our social purpose, at the same time

as we internally function as a business (aim to have a profit through our results in order to sustain and increase our operations)

What do we expect from you?- Willingness to learn new things - Motivation to develop yourself personally and professionally- Motivation to gain professional experience - Willingness to challenge yourself- Commitment and dedication of time to AIESEC (8 – 25 hours a week, depending on position) - Hard work and contribution to organizational results - Attendance on our local and national events (seminars, conferences etc.) - Attendance on our National Introduction Conference (Excel: 22nd – 25th of September) - Commitment to AIESEC for one year

What can you expect from us? - To provide team member and team leader opportunities- Opportunities to gain experience within team and project management, sales, international

internships, human resources, communication, finance - Professional experience through working in a social enterprise - Possibility to go on an international internship after your local experience - Introduction to AIESEC at the National Introduction Conference: Excel - Introduction to and training in your areas, projects and roles at the National Introduction

Conference: Excel - Training Support, guidance and coaching within your working areas - Opportunities to attend local, national and international conferences for further

development, trainings, learning and networking

Usage of the message: Recruitment step by step PROMOTION

1. EmailsPurpose

- To make people interested in order to: o Go to the website to apply o Come to promotional events to get more information

Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Link to more information (website) o Link to more information about promotional events (where can the applicants find you in

order to get more information)o How to apply: link to application form

Format- It is short, it catches peoples’ attention, it is easy to understand the information 2. Classroom Presentation

Purpose- To make people interested in order to: o Go to the website to apply o Come to the promotional events to get more information

Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Information of where they can come to get more information (promotional events) o Information of how they can apply (website)

Format- It is short, it is exciting, it catches peoples’ attention, it is easy to understand the information 3. Stand

Purposeo To make people interested in applying in order to: - Go to the website to apply - Come to the promotional events to get more information o To explain more in detail which opportunities they can get in AIESEC, and what it means to

be a member/leader in your LCKey messages to be transmitted:

o Our promise to them o Key benefits that they will gain by joining AIESEC o Information of where they can come to get more information (promotional events) o Explanation of:

- Opportunities in your LC- What it means to be a member in your LC o Information about basic expectations -> focus on the benefits the people will gain by

following the expectations Format:

- Personal communication adapted to the person, explanations and clarifications4. Information Meeting/Event

Purposeo To create excitement around AIESEC membership and make people interested in order to:- For people to understand more about AIESEC, and to want to become members - Go to the website to apply

Key messages to be transmitted: o Our promise to them o Key benefits that they will gain by joining AIESEC o Explanation of: - Opportunities in your LC- What it means to be a member in your LC - Information about basic expectations -> focus on the benefits the people will gain by joining

AIESEC SELECTION(more information about selection will come with the selection guide and materials )

- The applicants understand what they have applied for and can take a decision based on the information you have provided about AIESEC and about your LC

- All the expectations are set by the individual interview so that we ensure that all the candidates we select are meeting our profile