Recruitment in baltics

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Recruitment in the BalticsGreat Students from Small EU Countries

Presenters:Eha Teder, Tallinn, EstoniaUna Lukjanova, Riga. LatviaZaneta Savickiene, Vilnius, Lithuania

WHY TO RECRUIT IN THE BALTICS?

WHY TO RECRUIT IN THE BALTICS?High quality and strong traditions of state secondary educationHigh positions in the PISA results (2012):Europe & Eurasia Regional ForumTbilisi, Georgia, September 22-24, 2014

Lithuanian upper secondary education is an academically strong one. Graduates must pass from 3 to 4 state exams to be considered for university studies. 3

WHY TO RECRUIT IN THE BALTICS?Long traditions and quality of higher education

202012001579163218621636Vilnius UniversityTartu UniversityRiga Technical UniversityHarvard University

WHY TO RECRUIT IN THE BALTICS?Very good level of EnglishBy ETS, TOEFL iBT scores in 2013:

938690

Most high school students choose English as their first foreign language (according to the Lithuanian Department of Statistics 62%). Lithuanian children learn English from 4th form till graduate upper secondary school and know it well enough to be able to study in English. There are 7 international baccalaureate schools where the teaching language is English.

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WHY TO RECRUIT IN THE BALTICS?Funding available for studies abroadFulbright and BAFF scholarshipsNational scholarshipsEstonia: Archimedes Foundation, Young Scholar Fellowship, National Cultural Fund, Estonian Student FundLithuania: Research Council of Lithuania, The Lithuanian Foundation, The Kazickas Family Foundation

Number of students in tertiary education by Eurostat

Outward mobile students in absolute numbers by Eurostat

Really strong trends total number of students decreasing, but more students want to study abroad7

STUDENTS MOBILITYBaltic Students in the USA by IIE

Financial crisis hit number of students studying in the USA hard, but situation is getting better and we expect slight imcrease in the coming years.The number of upper secondary education graduates decreases in Lithuania every year. According to the Lithuanian Department of Statistics and the European Commission Eurostat due to the very low birthrate 40% less students will receive Certificates of Maturity in year 2023 compared with 2012.Another factor influencing the number of potential students in this period is the emigration. In 2012 45 000 Lithuanian citizens (1.4% of the population) emigrated from Lithuania, almost half of them are young people (20 to 29 years). Students studying in European higher education institutions are not included in this statistics.

EU countries (UK, Netherlands), Canada recruit aggressively

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STUDENT DECISION MAKING STRATEGIES

Meet Armands

Studies Sports Management at Grand Canyon UniversityCame to EducationUSA Center at the beginning of grade 11Deciding factors for studies in the USA: Better training for Mixed Martial Arts (MMA)

Deciding factors for university:MMA club and total costs

Funding: family and a scholarship

Participated in many EducationUSA events

Meet Mikus

Studies Business at New York UniversityCame to EducationUSA Center at the beginning of grade 10Participated in several EducationUSA eventsDeciding factors for studies in the USA: Quality of educationDeciding factors for university:location and need based financial aid

Funding: 40 000$ financial aid

Latvians, Estonians, LithuaniansHOW STUDENTS MAKE DECISIONS?

Russian speakings students and parentsHOW STUDENTS MAKE DECISIONS?

DECISION MAPUKRussiaDenmarkGermanyNetherlandsUnited StatesPolandFranceFinlandSweden

10 countries which are included in decision set most often14

HOW TO HELP A STUDENT TO DECIDEStart early: grade 9Wide choice of majorsWhy USA is the best place to study this particular major?Scholarships / financial aidIn-person communication / alumniCooperation with EducationUSA ( if we know, they know)

Questions students ask:How much do I have to pay? Any scholarships?Study loans for international studentsHow far from home?RankingsJob opportunities / internships

THE MOST POPULAR AREAS OF STUDYSocial sciences IT and other engineering Business and Law

RECRUITMENT STRATEGIES:WHAT? HOW? WHY?

WORKS WELLFairs, school visits, outreachAlumniMOOCs Combined meetings virtual / on siteSKYPE meetings

Advi18

WORKS WELLExchange programs between the Baltic and US universitiesAcademic cooperation between universitiesBilateral agreementsBaltic's as Study Abroad destination (students ambassadors) Kent State in Tallinn Tech: http://www.datelinebaltics.org/

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INSTITUTIONAL COOPERATION Joint or double degree programs Academic/research collaborationBoth ways scholars/academic staff exchange

The present situation is advantageous to develop joint or double degree study programs with the Lithuanian universities, as Lithuanian Ministry of Education and Science declares the internationalisation of studies as one of the priorities. Higher education institutions do their best to expand student exchange programs and to increase their students opportunities to study a short period abroad. There is a lot of untapped potential to attract exchange in undergraduate level and later have grad full degree students. Lithuanian higher education institutions seek or develop joint degree and double degree programs with foreign higher education institutions. There is a future prospect for institutional agreements. These bilateral agreements would open posibilities for scholar and visitors exchange programs initiating research projects and taking advantage of scientific centers in both countries.

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Case study: Riga Business School and University at Buffalo School of ManagementDual degree: 3 years in Latvia + 1 year in the USA

Very attractive for local students and students from Commonwealth of Independent States (CIS)Lower total costs Selective, 150 students

Case study: Tallinn Technical University and Salisbury University, Maryland BS and MS in Cyber security Dual degree: 2 years in Maryland, USA + 1 or + 2 years in Tallinn, Estonia

Case study: ISM University of Management and Economics and Illinois Institute of Technology 2 dual degree (2 diplomas) programs Bachelor in Industrial Technology Management (2,5 in Lithuania+1,5 in USA) Master in Innovation and Technology Management (1,5 in Lithuania+ 1 in USA) Opportunity to study in the USA and Lithuania (both sides mobility) Reasonable costs Full time or online/campus modes of studies

Students are more eager to compete if competition is lowerScholarship for EUR region will work better than scholarship for world or EUR and Asia 23

Case study: LCC International University and Taylor University, Indiana MA in International Management from LCCMBA from Taylor 2 diplomas Taught by both LCC and Taylor facultyReasonable costs

Students are more eager to compete if competition is lowerScholarship for EUR region will work better than scholarship for world or EUR and Asia 24

Case study: EducationUSA scholarship from USC Gould school of LawOpen to students in any of the 44 EUR countries in the EUR region$25,000 award per academic year

Tuition $55,084Student received Baltic American Freedom Foundation scholarship About 8 000 $ covered by student himself

Students are more eager to compete if competition is lowerScholarship for EUR region will work better than scholarship for world or EUR and Asia 25

CHALLENGESAwareness about studies in Europe (recruitment, exchange programs, Erasmus) World class education in Europe:more favorable geographical positionrising numbers of programs thought in English Strong marketing from Western EuropeStrong marketing from non EU countries (participation in the Fairs, school visits etc.)

Young people of Lithuania are rather mobile and are willing to choose a foreign country for their university education. 30% - 40% our best upper secondary schools graduates enroll to universities abroad. More than 7 thousands Lithuanian students are studying in different European Union countries . In US - only 300. The most popular country for studies is the United Kingdom which hosts almost 2500 Lithuanian students, second is Germany with 1200 students from Lithuania. Lately more and more students consider universities in the Netherlands for their future studies (more than double when in USA). There are several reasons why Holland universities became popular: comparably small tuition fee for European Union citizens (about 2500 USD per academic year), the number of English-taught degree programs offered by Dutch higher education institutions is among the highest in continental Europe (over half of all undergrad degree and masters degree programs are taught in English), late application deadlines (closer to Lithuanian application traditions) Representatives of UK higher schools actively participate in every education fair that takes place in Lithuania and Lithuania students are well informed about UK higher education institutions.

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CHALLENGESFinancing (GDP/capita USD: USA50 100; Est15 800; Lat14 200; Lit13 900)World class education in Europe:same currency -EUROScandinavia tuition free educationUK deferred payment (interest free loan)Netherlands and Germany low costs educationopen job market within EUStrong marketing from non EU countries: full scholarships in Turkey

Citizens of Lithuania as all other EU citizens can get interest- free loans for higher education studies in UK that fully covers tuitions and reduces other expenses for education. The free loans must be paid back when a sufficient job income is achieved. 27

Situation in favor of entering the Baltic higher ed