1

Welcome to the Farmers Insurance Recruiting Center for

Greater San Diego and Southern California.

2

Farmers Insurance Group is built on a 86-year history of landmark achievements and dedication of service to our customers. Today, we're the third-largest Property and Casualty insurer in the country. For someone with drive and ambition, becoming an Agency Owner provides a unique opportunity to incorporate a variety of roles into one career. 2

District 65 is the Marketing Support Center for the Best Small Business Opportunity in America located in San Diego, CA!.

COMPANY OVERVIEW

CommitmentAt the District 65, we are committed to creating

a "First Choice" Organization through excellent service the hallmark of our success. While I serve as President of Agency Operations for Farmers Insurance, My responsibility is to recruit and train entrepreneurs to take full advantage of what I believe is the best small business opportunity in America today - being a Farmers Agency Owner.My Championship District office uses the: Platinum Elite Marketing System.

Platinum Elite Marketing , The American College and Rapid Learning are independent vendors and are paid for and provided by Donald M Swanson as an individual and are not affiliated with any insurance company including Farmers

3

Farmers Insurance District 65 Agencies…

Are developed using state of the art business building techniques specifically designed to help develop long term relationships with customers.

Training and Development includes continuous marketing and sales techniques in coordination with our Exclusive S.A.L.E.S. market strategy.

4

“Go To Market”

Our comprehensive "Go To Market” Model shares many principles and strategies with you by providing a step-by-step action plan of how you can grow your Agency Income through marketing, sales, and business management

5

What We Offer

District 65 Offers to You • Platinum Elite Leadership &

Coaching • S.A.L.E.S. Developed Marketing

Plans • S.A.L.E.S. Developed Client

Consultative Training • Community Leadership &

Positioning 6

What We Offer

District 65 Offers to You: • Social Media Leadership • Community Leadership &

Positioning • Permission Marketing

Opportunities • Social Media Leadership

7

Marketing• We are committed to the

recruitment, referral and development of individual Agency Owners that are Team Dynamic of similarly minded Insurance Professionals dedicated to achieving Excellence. We are committed to community involvement and dedicated to the insurance marketing and management success of our Insurance Agency clients

8

Market Model

Our Market Model is uniquely designed as a "Go To Market" System and Strategy that creates many avenues of market penetration. Our S.A.L.E.S. system places you in the center of your communities, schools, business leaders, and social media through precise networking and market model activity 9

Market Model Our SALES Marketing Platform

focuses on: • Social Media & Website Marketing • Automated Digital Marketing • Lead Generation Marketing • Event and Email Marketing • Strategic Network & Target Marketing

10

Your end result creates a more favorable lead to client sales conversion ratio. More important your exclusive use of the Platinum Elite Marketing System allows easy market penetration through what we refer to as "Permission Marketing“

Platinum Elite Marketing is paid for and provided by Donald M Swanson as an individual 

11

Market ModelMarket Model Our SALES Management Platform focuses on:

• Sales Training Management • Advanced Lead Management • Lead Scoring Management • Executive Agency Owner Coaching

Management • Sales Activity Management

12

Your career can be carefully planned and fine tuned to meet the demand of Sales and Marketing Training as well as the comprehensive knowledge of Sales and Marketing Management 

13

Marketing Model Lead Generation

• As a Business Owner, you have a long-term vision for your insurance practice. You will want to achieve a certain income level and regardless of what your vision is, you and your team will need a plan to help you get there.

That’s where Platinum Elite Marketing comes in! 14

Marketing Model Lead Generation

We have designed a revolutionary, marketing strategy that can help your Insurance Agency achieve the lead generation necessary for you to achieve the Six Figure Income that you desire – it’s called S.A.L.E.S. and it encompasses a go to Market Model and a Moving 90 Day Plan. 

15

Marketing Model Lead Generation

Never be without Leads Again. Never go one day without having at least 1 appointment set or seen or closing a sale.

Get more Opportunities!

Close More Sales!16

Skill DevelopmentWe deliver state of the Art Training!. We have partnered with Rapid Learning Institute that delivers the same curriculum to Major Organizations such as Notre Dame, Texas A&M, United Way, Geico, Lufthansa Airlines, Harley Davidson, Sears, Meineke, Cesnna and Stanford School of Medicine.

Learn comprehensive skills that include positioning, presenting, handling customer objections and customer loyalty/retention.  

17

Skill DevelopmentIt is proven that Adult Learners forget 80 Percent of what they have just learned. Our Unique and Proven system reinforces what learners have learned so it can be carried forward in client presentations. And You Can Only Get this Unique and Proven Technique through the Platinum Elite Marketing System!  18

Education The American College is a nonprofit educational institution with the highest level of academic accreditation dedicated to leadership in innovative training and development for insurance professionals. Serving as a valued business partner to the Platinum Elite Marketing Model, The American College has assembled a faculty of leaders in the industry to help you succeed. 

19

Education The American College and Platinum Elite Marketing Group are dedicated in helping you expand your knowledge as an insurance professional. In a complex world of financial services, the key to success is being better prepared than your competition. Our Educational Directors are certified instructors and can help you attain Industry Designations to better serve your customers. The American College and Platinum Elite are not affiliated with any insurance company including Farmers  20

EducationThrough our District, our relationship with industry vendors Platinum Elite Marketing & The American College, help you achieve certified designations such as: LUTCF Life Underwriter CLU Chartered Life Underwriter

ChFC Chartered Financial ConsultantCFP Certified Financial PlannerFSS Financial Services Specialist 

21

Platinum Elite Coaching

Platinum Elite Coaching and Management; What does it mean to you? At Farmers Insurance District 65, we are committed to creating a "First Choice Organization" through excellent service to you, the hallmark of our success. Our Platinum Elite Team is committed to provide you with all the necessary resources to guarantee your success.  22

Don’t forget to visit the Orientation link below in Chrome Browser!

Orientation

We look forward to working with you. If you have any questions or concerns, please do not hesitate to call me or any of my staff.

23