Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter...

35
Recruiting Members: Challenges and Solutions Nov 2 nd , 2012 Jake Schlachter

Transcript of Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter...

Page 1: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Recruiting Members:Challenges and SolutionsNov 2nd, 2012

Jake [email protected]

Page 2: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Welcome!

Jake [email protected]

Princeton, NJ

Page 3: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

4 Cornerstones in 3 Stages

Page 4: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

4 Cornerstones in 3 Stages

Page 5: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.
Page 6: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Membership growth?

0

100

200

300

400

500

600

Page 7: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Membership (fantasy?)

0

100

200

300

400

500

600

Page 8: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Membership plateau

0

100

200

300

400

500

600

Page 9: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Endowed Relational Capacity

Page 10: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Endowed Relational Capacity

Page 11: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Early exponential growth

0

100

200

300

400

500

600

Page 12: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.
Page 13: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.
Page 14: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Adoption curve

Page 15: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.
Page 16: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

… vs. Earned Relational Capacity

Page 17: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

In the long run…

0

200

400

600

800

1000

1200

1400

1600

Page 18: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Moving people to take action

Page 19: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

STA

GN

AT

ION

MO

TIV

AT

ION

Inertia

Apathy

Fear

Isolation

Self Doubt

URGENCY

ANGER

HOPE

SOLIDARITY

YCMD

STA

GN

AT

ION

Page 20: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

STA

GN

AT

ION

MO

TIV

AT

ION

Inertia

Apathy

Fear

Isolation

Self Doubt

URGENCY

ANGER

HOPE

SOLIDARITY

YCMD

Page 21: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

What is Public Narrative?

Page 22: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Action Inaction

Confidence Self-doubt

Isolation

Inertia

Fear

Apathy

Solidarity

Urgency

Hope

Anger

Page 23: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Action Inaction

Confidence Self-doubt

Isolation

Inertia

Fear

Apathy

Solidarity

Urgency

Hope

Anger

Page 24: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Is it worth it? Can I do it?

Confidence

Page 25: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

• Am I inspired by this vision?• Is the leadership credible?• Do I have these interests?• Do I think a co-op will solve them?• Do I think this team and organization

will be able to achieve a new co-op?• Do I trust and respect the speaker?• Do I know other people who have

joined?• Am I like the people who have

joined? Is this for people like me?• Do I see the need to join before it

opens?• Will I actually shop at the co-op?

• Am I financially able to join for the full amount?

• Is there an installment plan?• Do I need to get permission from

my spouse first?• Can I pledge to join?• Will I be able to afford the food at

the co-op?• Can I learn more about the co-op

and team at a meeting, or talking with leadership 1:1?

Can I do it?Is it worth it?

Your presentation needs to answer these questions!

Page 26: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Vision Credibility

Staying niche, or becoming mainstream?

Page 27: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Why do people recruit?

Is it worth it? Can I do it?

Page 28: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

How much trust do you need to invest $200?

Prospect

Member

Showing up

OwnershipLeadership

?

Page 29: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

How much trust do you need to

tell your boss to invest $200?

Prospect

Member

Showing up

OwnershipLeadership

?!

Page 30: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

The name of the game: Grassroots Organizing

Page 31: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

1:1s and House meetings

Page 32: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

The Iron Law of Organizing

Never do for someone what he or she is capable of doing for him or her self.

Page 33: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

The job of the organizer

Identify and recruit the people needed to do the work of starting the co-op,and keep them working together effectively.

Page 34: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.
Page 35: Recruiting Members: Challenges and Solutions Nov 2 nd, 2012 Jake Schlachter jake@foodcoopinitiative.coop.

Thank you!

Resources:• Michael Jacoby Brown, Building

Powerful Community Organizations• New Organizing Institute,

http://www.neworganizing.com• My workshop slides, handouts at

http://s.coop/LCMTrainingApr21• My workshop videos at

http://s.coop/RecruitmentVideos• The IAF (Industrial Areas

Foundation) – organizers par excellence.• www.industrialareasfoundation.

org• Blessed Are the Organized (Stout)

Jake [email protected]

Princeton, NJ