Recruiting for social media (1)
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Transcript of Recruiting for social media (1)
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Recruiting with social media
Noelia Melacci
Khang Nguyen
Ngoc Bui
Mutiarani Taufieq
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Social media
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latform to share individual’s information on the internet
A
llow to interact with other through a network
B
uilt focus on some function including: • Identity• Conversations• Sharing• Presence• Relationships• Reputation• Groups
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Types of social media
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logs
S
ocial Network
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icroblogs
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ikis
V
ideo
P
odcasts
D
iscussion Forums
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SS Feeds
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hoto sharing
E
mployee Ideation Programs
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Traditional ways of recruiting
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ritten job applicants in response to an advertised position
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egistering with employment agencies
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nternet job boards
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ndustry or corporate websites
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Recruiting with job boards
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orkopolis (www.workopolis.com)
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onster (www.monster.ca)
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Social media recruitment
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ncreasing number of employment-eligible people spend part of their day on one or
more of these popular social platforms
G
ive an unprecedented boost to a company’s recruiting capabilities
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elatively new
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ocial networks:• LinkedIn (80%) Philip Kotler• Facebook (50%) Philip Kotler• Twitter (45%) Philip Kotler• Pinterest (15%) • About.me (10%)
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SOCIAL recruiting platform
L
inkedIn
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urpose:• Online Resume• Job Listing Recruiting Solution• Re-connect with people (professionals)
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Benefits of social media to a company
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35 million users on social networks
D
iscover professionals around the world
S
aves time and money
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Benefits of social media for applicants
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uild their own personal brand
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onvenient and easy to use
D
emonstrate creativity and innovation
C
hance to work anywhere in the world
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References
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sing Social Media for Recruitment
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interest Link
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acebook Page
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witter List
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outube Channel
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lack , T. (2010, Apr 22). Inc magazine. Retrieved from http://www.inc.com/guides/2010/04/social-media-
recruiting.html
(
n.d.). Retrieved from http://mashable.com/2012/08/18/social-media-recruitment-survival-guide/