Recruiting for Healthcare

©2014 LinkedIn Corporation. All Rights Reserved.

Thanks for joining us! We will begin shortly, in the meantime:

Please address questions to ‘All Panelists’ on the right of the screen

Use #hiretowin when tweeting

Presentation and recording will be sent within 48 hours

Revamp Your Strategy and Best Practices

2

Rob Humphrey Senior Marketing Manager, LinkedIn @therobhumphrey linkedin.com/in/robhumphrey

Who you’ll hear from today…

#HiretoWin

Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews

Things we’ll cover in the next 30 minutes…

Snapshot of Healthcare within LinkedIn

1

4

Top 3 Healthcare Challenges and How to Solve Them

Customer Spotlight: Mount Sinai Health System 3

#HiretoWin 3

2

4 Things to Start Doing Tomorrow

277M+

Members worldwide

+2 New members per second

187M Monthly unique members

LinkedIn: A global pool of talent

2M+ INDONESIA

2M+ PHILIPPINES

1M+ MALAYSIA

1M+ SINGAPORE

1M+ SAUDI ARABIA

16M+ BRAZIL

93M+ UNITED STATES OF AMERICA

9M+ CANADA

24M+ INDIA

5M+ AUSTRALIA

1M+ NEW ZEALAND

3M+ SOUTH AFRICA

1M+ UNITED ARAB EMIRATES

13M+ UNITED KINGDOM

7M+ FRANCE

6M+ ITALY

1M+ BELGIUM

1M+ DENMARK

2M+ TURKEY

4M+ NETHERLANDS

1M+ SWEDEN

5M+ SPAIN

4 #HiretoWin

Who are Healthcare Practitioners on

LinkedIn?

2.7MM Healthcare

Practitioners on

LinkedIn

• Nurses

• Medical Technicians &

Assistants

• Physicians & Surgeons

• Other healthcare

practitioners*

* – Other healthcare practitioners (HCPs) include: psychologists, mental health professionals/therapists, dentists, and pharmacists.

5 #HiretoWin

Healthcare professionals are increasingly

engaging with social media

LinkedIn captures over

2.7M Healthcare

practitioners on LinkedIn

42% of them log in at

least once a month

Healthcare professionals

have increased their

mobile usage 60% in the

last year

Source: LinkedIn Analytics, November 2013

6 #HiretoWin

In 2013, LinkedIn is the primary social media

preference for Healthcare professionals

Source: AMN Healthcare “Use of Social Media and Mobile by Healthcare Professionals: 2013 Survey Results”

www.amnhealthcare.com

7 #HiretoWin

Agenda

Snapshot of Healthcare within LinkedIn

1

4

Top 3 Healthcare Challenges and How to Solve Them

Customer Spotlight: Mount Sinai Health System 3

#HiretoWin 8

2

4 Things to Start Doing Tomorrow

Top 3 Challenges for Healthcare

#HiretoWin 9

1. Facing increasing in hiring

with no increase in budget

2. Finding the right talent for

niche roles

3. Positioning company as a

great place to work

50% 28% 46%

31% 0%

25%

50%

Increase in Hiring Increase in Budget

Healthcare Global

56%

50% 40%

60%

Investing More in Talent Branding

Healthcare Global

#1 Priority recruiting highly-skilled talent

How do I solve these challenges?

#HiretoWin 10

Communicate with active and passive talent

11 #HiretoWin

Healthcare professionals are actively sharing

content on the LinkedIn platform

Physicians

Business

Leadership

Self-esteem

Healthcare

Top Trending Topics (November 2013) Trending Articles

• Lack of Doctors May Worsen as Millions Join Medicaid Rolls • Instead of the ER: Paramedics making house calls to chronic patients

• Mentally Strong People: The 13 Things They Avoid • Life is Stressful: 10 Things To Stop Tolerating

• Forget The Selfie. Let's Make 2013 The Year Of The Unselfie • The Top 10 Books For Professionals

• Leadership Is About Emotion • Why Every Leader Should Know How to Write

• CMS Sets 2014 Pay Rates for Hospital Outpatient and Physician Services

• Electronic Health Records' ‘Make-or-Break Year’

Source: LinkedIn Analytics, December 2013

12 #HiretoWin

1. Make it your content they share

13

2. Join Groups

14 #HiretoWin

3. Amplify your talent brand

15 #HiretoWin

#HiretoWin 16

Be a subject matter expert, sharing relevant information.

Follow the Rule of 3’s

4. Make your interactions count

2). Industry related post 3). Recruiting / Talent post 1). Personal post

#HiretoWin 17

5. Here is the best kept secret on LinkedIn for

healthcare recruiters

Agenda

Snapshot of Healthcare within LinkedIn

1

4

Top 3 Healthcare Challenges and How to Solve Them

Customer Spotlight: Mount Sinai Health System 3

#HiretoWin 18

2

4 Things to Start Doing Tomorrow

Customer Spotlight:

#HiretoWin 19

Bobby Matthews, PHR Talent Acquisition Supervisor, Mount Sinai Health System @MountSinaiJobs linkedin.com/in/bobbydmatthews

Agenda

Snapshot of Healthcare within LinkedIn

1

4

Top 3 Healthcare Challenges and How to Solve Them

Customer Spotlight: Mount Sinai Health System 3

#HiretoWin 20

2

4

5

Things to Start Doing Tomorrow

Things to start doing TOMORROW!

Pretend you are a candidate and look at your company page, write

down your experience, then read this for inspiration.

Look at your company page using LinkedIn’s mobile apps. Consider

that 33% of LinkedIn users access your brand via mobile.

Update your company page by adding a new image or adding a

status update. Did you know you can target your updates?

Look at your employees on LinkedIn. What % of your employee base

are on LinkedIn? Consider how you can harness that connectivity.

Start thinking about the “art” of recruiting today, and forget about the

process – just for today. You might be surprised what you come up

with!

#HiretoWin 21

Recruiting for Healthcare

©2014 LinkedIn Corporation. All Rights Reserved.

Thanks for joining us! Stay relevant, subscribe to our blog http://lnkd.in/LTSBlog

Continue the conversation #HiretoWin

The presentation and recording will be sent within 48 hours of the

webcast

Revamp Your Strategy and Best Practices