recordbar: the final brand showcase

7/30/2019 recordbar: the final brand showcase

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Wednesday, November 28, 2012


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recordbar


after still more saturday nights and sunday brunches, im sure we had all forgotten that this is a hypothetical rebranding project for therecordbar. unfortunately for everyone involved, none of this is in any way af liated with them. thank you for playing.


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were kansas citys one and only

hi- dive for good reason.

recordbar


weve got all the atmosphere of a juke joint but with chefs in the back and a range of slick tunes, live onstage every night, from around town andabroad. our meals are like a jukebox, too: weve got a stack of old standards and ideas, but youre the one who gets to put it together your ownfavorite way. you oughtta go ahead and oor it to that oddball corner of 43rd, westport, and southwest traf cway. put some food in your belly,some drink in your head, and some kick in your heels.


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were kansas citys one and only

hi- dive for good reason.

recordbar


weve got all the atmosphere of a juke joint but with chefs in the back and a range of slick tunes, live onstage every night, from around town andabroad. our meals are like a jukebox, too: weve got a stack of old standards and ideas, but youre the one who gets to put it together your ownfavorite way. you oughtta go ahead and oor it to that oddball corner of 43rd, westport, and southwest traf cway. put some food in your belly,some drink in your head, and some kick in your heels.


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we dont want unexpected.

we want that looks like a

place i want to be going.



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what the hellsa hi-fi dive?


we want you to have the best night out you can get your hands on. but it cant be too sleek, too shiny, or itll be a standof sh bore. at the sametimeyouve gotta be careful not to cross over into hard-ass territory. recordbar likes that perfect middle ground. enough polish to make it worthyour while, enough character to make it worth the memories.*if youve somehow gotten this far without having caught on to the look and the lingo yetweve been looking back to some of those old-schoolsensibilities, with that smooth spinning vinyl and that good ol rock & roll style, with blue jeans, red lipstick, greased hair, and that ultimate

pinnacle of rowdy luxury: the loud, sweet, fast cars.


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what the hellsa hi-fi dive?


we want you to have the best night out you can get your hands on. but it cant be too sleek, too shiny, or itll be a standof sh bore. at the sametimeyouve gotta be careful not to cross over into hard-ass territory. recordbar likes that perfect middle ground. enough polish to make it worthyour while, enough character to make it worth the memories.*if youve somehow gotten this far without having caught on to the look and the lingo yetweve been looking back to some of those old-schoolsensibilities, with that smooth spinning vinyl and that good ol rock & roll style, with blue jeans, red lipstick, greased hair, and that ultimate

pinnacle of rowdy luxury: the loud, sweet, fast cars.


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we want to keep kansas cityfed, boozed, and entertained

with no compromises.



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these are the values we hold close.


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its that sense of the good stuff: high delity tunes, true gourmet ingredients, and the top shelf.


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its those discerning eyes, ears, and mouth of yours that bring you back again and again.


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its the pinball, the old records on the walls and the bartender who knows your name & your drink.


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its the feeling of never having to try too hard to be the person you are and place you want to be.


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its what its all about: puts the stomp in your shoes, snap in your ngers & the grin on your face.


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who comes around?


heres the kind of audience weve had and who we want to keep.


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the band


casual social nudity is an indie band from saint louis. they have played the recordbar twice, and love it. the crowd rocks out and has a greattime and these cats wanna keep coming back.


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the crowd


troy & stephs favorite band came through town to the recordbar, so they dragged their friends hannah and ian out on a friday night. everybodyloved the scene, and theyve seen dozens of other shows since then.


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the barkeep


jody is a bartender at the union, but he knows where to go when he wakes up sunday... the recordbars bartenders brunch, from noon to ve,with a build-your-own bloody mary bar. he makes a mean one.


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the foodie


they may not spend their saturday nights bartending, but that doesnt mean ainsley and her friends are going to be up before noon on a sunday.she never misses a brunch, and loves new mixes from the ingredients list.


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how does recordbarstack up?


we scoped out our neighbors in this part of town to see how they were doing. theyre pretty straightforward in their look and intentions. but digthis: we just do it all at once, and we do it better.


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typography& colors

CUBANO regularthe hi-fi dive

abcdefghijklmnopqrstuvwxyz

these caps are for big ideas.

caecilia light & italic & bold italic & heavykansas citys a great town for food, drink, and music, and kcs ownrecordbar is a great pick for all three. the iconic decor is classic: itscool without being trendy and ts the mood of the place. the crowdsarent there for social posturing: theyre there for a good time.

abcdefghijklmnopqrstuvwxyz & abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz & abcdefghijklmnopqrstuvwxyz

these lowercases are for explaining everything else.


that hotrod red and that cool blue are the primary colors, with grey accents. black and white are free. cubanos got that old school wink andcaecilia lls in the gaps.


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logotype &brandmark

recordbar

recordbar


the logotype likes to be red or blue,but it spends a fair amount of time dressed in white on dark colors. the color in the brandmark can vary for contrast and interest.


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signature& staging

recordbar the hi-fi dive


use the height of the tagline to hang it and the mark centered under the logotype. that same height stays above and below, but the sides can trailall the way across a scene.


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things youghtnot do

recordbar the hi-fi dive

recordbar


rst, the hi- dive doesnt want to draw this much attention to itself. thats not what this is about.the other just always seems so smartbut it makes you look like a square.


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original photo greyscale halftone dotscreen dotscreen 50% multiplied



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heres how we throw all those pieces and parts into the things we show off, use, and abuse.


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heres how we throw all those pieces and parts into the things we show off, use, and abuse.


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it would live outside the venue, in the parking lot, attracting lots of notice and instagram location-hits by the crowd that walks in and around it.


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the website starts with a large graphic holding page before you check the schedules and menus.

the mobile site opts instead for a large, bulleted list to get around.


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these recordbar business cards show off a number of different slick hotrod pictures to get people to keep hold of them.


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white on the back for easy addressing, with a red ap and a car driving away, like mail sent out.


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the booking agreement is a relatively short and simple contract laying out expectations for both the concert venue and the performers, seen herealongside a general correspondence letter.


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this menu design tips its hat to the feeling of taking a record out of its sleeve. *the back, * the front, *this ingredients list is a lone wolf so you can look at it alongside any page in the menu to customize your dish. *

rst is the full dinner menu, standard and full of options that almost all offer you the chance to build your own using the record ingredient listexperience. *

next most important is the drink list, from beer all the way to pineapple juice. then, a reduced and rede ned menu for lunch, with fewer do-it-yourself options. *

and nally, the menu for the very well-loved late afternoon brunch, the sunday bloody sunday. *


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both embroidered sleeve & rocker sized patches for jean jackets or leather jackets.


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nobody can ever go wrong with a black t-shirt, especially not from a rock band or a concert venue.


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a billboard can stand out against the skyline to encourage people to try out weekend destinations other than just power & light.


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recordbar Wednesday, November 28, 2012


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catch you cats on the ip-side.


recordbar: the final brand showcase

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