Recommendations Make Waves - JeffCo Aquatic...

RecommendationsMake Waves Facility Recommendations

Make Waves Feasibility Study • Boland/Tawney Consulting

Presented by Greg Boland and Jack Tawney

MAKE WAVES FACILITY RECOMMENDATIONS2

Demographic Report

Market population 3

Market by gender 4

Market by age 5

Market by income 6

Results and recommendations 7

Competition 8

Facility

Facility size and amenities 9

Club Participation 10

Feature section 11

Project costs 15

Proforma

5 year proforma 16

Research Sources 16

Table of Contents

3

Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of population

Port Townsend, Washington 8%Sequim, Washington 16%United States 16%Wasington State 16%Seattle, Washington 18%Great Falls, Montana 18%Coeur d' Alene, Idaho 19%Sandpoint, Idaho 21%Whitefish, Montana 22%Hayden, Idaho 23%

* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.

Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report

0 0.075 0.150 0.225 0.300

Untitled 1

Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationUnited States 16%

Washington State 16%

Seattle, Washington 18%

Great Falls, Montana 18%

Coeur d' Alene, Idaho 19%

Whitefish, Montana 22%

Sandpoint, Idaho 21%

Hayden, Idaho 23%Port Townsend, Washington

8%

* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.

Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report

0 0.05 0.10 0.15 0.20 0.25 0.30

0.16

0.16

0.18

0.18

0.19

0.22

0.21

0.23

0.08

United States

Washington State

Seattle, Washington

Great Falls, Montana

Coeur d' Alene, Idaho

Whitefish, Montana

Sandpoint, Idaho

Hayden, Idaho

Port Townsend, Washington

0 0.05 0.10 0.15 0.20 0.25 0.30

Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationUnited States 16%







Hayden, Idaho 23%Port Townsend, Washington

8%

* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.

Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report

0 0.05 0.10 0.15 0.20 0.25 0.30

0.16

0.16

0.18

0.18

0.19

0.22

0.21

0.23

0.08

United States

Washington State

Seattle, Washington


Coeur d' Alene, Idaho

Whitefish, Montana

Sandpoint, Idaho

Hayden, Idaho


0 0.05 0.10 0.15 0.20 0.25 0.30


Sequim, Washington

United States

Washington State

Seattle, Washington


Coeur d’ Alene, Idaho

Sandpoint, Idaho

Whitefish, Montana

Hayden, Idaho

Health club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of populationHealth club membership as a percentage of population

Port Townsend, Washington 8%

Sequim, Washington 16%

United States 16%







Hayden, Idaho 23%

* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.* Smaller markets (under 25,000) tend to have a higher percentage of members to population.

Source: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend ReportSource: 2007 IHRSA Global Report and American Sports Data Health Club Trend Report


Health Club Comparison by GenderHealth Club Comparison by GenderHealth Club Comparison by GenderMale Female

Port Townsend Population 9,645 10,111

Port Townsend as % 49% 51%

US Club membership 47% 53%

* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men* Since 1995, more women have joined health clubs than men

* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.* Over the past 10 years, the number of men increased by 92%.

* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.* Between 1995 and 2005, the number of women increased by 130%, and by 40% over the past 5 years.

* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total* It is very likely that the increase in women-only facilities is responsible for the increase in the total

number of female health club members. number of female health club members.

Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report

49%

51%

Port Townsend Market by Gender

47%53%

US Club membership by Gender











49%

51%


47%53%












49%

51%


47%53%












49%

51%


47%53%












49%

51%


47%53%


Female Male

US Health Club Membership by agePort Townsend market area by gender

Port Townsend market 9,645 10,111Port Townsend as % 49% 51%US Club memberhip 47% 53%

Male Female

5

HEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEHEALTH CLUB COMPARISON BY AGEPort Townsend market people % of population U.S. health Difference

club ageUnder 18 3,317 17% 10% 7%18-34 3,766 19% 31% -12%35-54 5,212 26% 39% -13%55+ 7,461 38% 20% 18%Total 19,756

*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990*The number of members over the age of 55 has grown a phenomenal 339% since 1990

* Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing * Parents continue to enroll their children in clubs, with the number of members between the ages 6 and 17 increasing by 125% since 1990

* Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% * Contrary to popular sterotypes that portray health clubs as catering to a young and "ultra fit" client, nearly 60% of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35. of all U.S. club members are now over the age of 35.


HEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOMEHEALTH CLUB COMPARISION BY HOUSEHOLD INCOME

0 - $24,999 $25,000- $49,999 $50,000 - $74,999 $75,000 plus98368 Port Townsend 1,913 1,864 1,236 1,573

98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897

Port Townsend market 30% 29% 19% 22%

U.S. health club market 8% 19% 23% 50%

Difference 22% 10% -4% -28%

* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.* The average health club member had a household income of $82,900 compared with $65,800 for the general survey population.

* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.* People with household incomes of excess of $75,000 account for nearly half of all health club members.

* Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club * Interestingly, Americans with annual household incomes between $25,000 and $49,000 prove to be the most active health club members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006. members, averaging 96 days of attendance in 2006.

Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report

17%

19%

26%

38%

Port Townsend market area age

10%

31%

39%

20%

US Heath Club Membership age

30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%

18-34 55+Under 18 35-54

Health Club Membership agePort Townsend market area age


Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Household income in market area (15 min drive time)Port Townsend Sequim Whitefish U.S. average

$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%

8%

25%

39%

28%

47%

17%

36%

8%

19%

23%

50%

4%

42%

30%

24%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%









98325 Chimacum 196 161 131 116

98339 Port Hadlock 466 410 242 208

Total 2,575 2,435 1,609 1,897



Difference 22% 10% -4% -28%





17%

19%

26%

38%


10%

31%

39%

20%


30%

29%

19%

22%

8%

19%

23%

50%

$25,000 - $49,999 $75,000+0-$24,999 $50,000-$74,999

Port Townsend market by income Sequim by income

Whitefish market by income US Membership by income


$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%

8%

25%

39%

28%

47%

17%

36%

8%

19%

23%

50%

4%

42%

30%

24%


$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%

8%

25%

39%

28%

47%

17%

36%

8%

19%

23%

50%

4%

42%

30%

24%


$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%

8%

25%

39%

28%

47%

17%

36%

8%

19%

23%

50%

4%

42%

30%

24%


$0 - $24,999 4% 8% 0% 8%$25,000 - $49,999 42% 25% 47% 19%$50,000 - $74,999 30% 39% 17% 23%$75,000 plus 24% 28% 36% 50%

8%

25%

39%

28%

47%

17%

36%

8%

19%

23%

50%

4%

42%

30%

24%

7

RESULTS AND RECOMMENDATIONS This study focuses on five sites. All areas were picked either for their proximity or because the general population make-up was similar to Port Townsend. The primary interest is in the percentage of market area population that belongs to an athletic facility. The percentage of population that belongs to an athletic club in the below locations is as follows:

Market AreaPopulation

Members % Members

Coeur d’Alene, Idaho 55,000 10,500 19%Great Falls, Montana 60,000 11,000 18%Hayden, Idaho 12,000 2,800 23%Sandpoint, Idaho 18,500 3,800 21%Sequim, Washington 27,599 4,354 16%Whitefish, Montana 22,000 5,000 22%

The figures for population are using the latest census figures. The figures for club members are using all clubs in the area, excluding yoga and aerobics studios.

—Injecting Port Townsend into the Equation—The 15 minute and under drive time figures are 19,756 permanent residents. Taking an average of the above percentage membership, you would have 20.6 percent of people who would join an athletic facility. This gives us a number of 4,070 people.

Population Members % MembersPort Townsend, WA 19,756 4,070 20.6%

This figure includes the membership at the present other clubs in town, they are Evergreen Fitness, Port Townsend Athletic Club, and the 24 Hour Gym. This total is approximately 1,600. If the above clubs can sustain the current levels with a new and better Wave Club there are 2,470 members available.

Some points to consider:1.) Industry statistics show 18% of existing club members will move to a new club if they are in the market area. This would conservatively draw an additional 288 members and bring membership to 2758.2.) The large tourist population will bring in above average short term memberships and non-dues revenue to the club.3.) The new facility will be the class of the Jefferson county area clubs.4.) Port Townsend is similar to the Whitefish project in relation to strong community involvement. This should influence a higher membership percentage.

The population figures show that Port Townsend can support a first class athletic facility.

STATE OF THE INDUSTRYA CHANGING AND GROWING MEMBERSHIP:Following a period of relatively stable membership numbers in the early 1990s, total U.S. health club membership has risen a robust 63% from just 26.2 million members in 1996 to nearly 43 million today. Aging Americans interested in maintaining their health, the decrease in funding for school Physical Education programs forcing parents to search for alternative play/exercise options for their children, and an increasing variety of quality clubs, along with other factors, have contributed to fuel this growth in consumer demand. Today, Americans over the age of 35 account for nearly 60% of all U.S. members, with the number of members over the age of 55 growing by a phenomenal 339% to just over 8.5 million, since 1990. Data from the most recent edition of the IHRSA/American Sports Data Health Club Trend Report also suggests that the industry continues to attract new customers through the door, with 41% of members indicating that they were “first-time” club members in 2006.

The club industry also stands to benefit as the first wave of the more than 70 million members of the “Echo Boom” generation born between 1982 and 1994 enter the full-time workforce, representing an enormous potential new market for clubs over the next five to ten years. While the positive trends in the industry’s historical growth and broader market demographics bode well for the future, the rate of total U.S. health club membership growth has slowed in the last few years. After remaining steady at approximately 41.3 million members in 2004 and 2005, membership grew by slightly more than 3% in 2006.

Source: IHRSA/American Sports Data Health Club Trend Report. PORT TOWNSEND MARKET BY GENDER – (gender chart) The Port Townsend market has a slightly higher male population (2%) than the U.S. club market. This number is not significant enough to alter club amenities or marketing strategies. PORT TOWNSEND MARKET BY AGE – (age chart) The Port Townsend market area shows a slightly higher percentage of children under 18 compared to the typical U.S. health club population. The largest difference comes with the over 55 age group; Port Townsend market area has a high concentration in the plus 55 age category (38% of the population). This high of a percentage should be taken into consideration when it comes to facility design, programming, and marketing. PORT TOWNSEND MARKET BY HOUSEHOLD INCOME – (income chart) The typical full service health club member household income is over $50,000. Whitefish, Montana and Sequim have been included because of proximity, facility features, and similar business models. To insure high membership and usage rates planning would include low barrier registration fees and an affordable dues structure.


Competition Evergreen Fitness Port Townsend Athletic Club Sequim Rec CenterAddress 22 Talequah Rd 98368 229 Monroe Street 610 N. 5th Ave, SequimPhone 360.385.3036 (360) 385-6560 (360) 683-3344

Web Site evergreenfitness.net Ptathletic.com sarcfitness.com

HoursWeekdays 5:30am - 8:30pm 5:30am - 9:00pm 5:45am - 9:00pmSat. / Sun. 8:00am - 3:00pm Sat 8am - 6pm sun 4pm Sat 10 -6 , Sun 1-6

Distance from site 3.3 miles 1.5 miles 30.8 miles

Est. # of members 600 memberships / 900 members 500 + members 4054

AMENITIESbasketball gym xcardio equipment x x xdaycare xfree weights x x xgroup ex classes x x xhot tub x xindoor trackjuice bar x xmassage x xracquetball 1 2sauna x x xselectorized weights x x xspinning xsquashsteam room x xswimming pool xtanning x xyoga x xFOCUS / STRENGTHYouth xAdult x x xSenior x xFamily xConditioned x x xDe-conditioned x x

AFFILIATIONSChamber of Commerce x xFitlife MemberIHRSA Member xSilver Sneakers

Registrations * excluding taxSingle $159.00 $99.00 02nd Family $129.00 $40.00 0Additional Family $129.00 $40.00 0Youth na na 0Senior na na 0Coporate avaiable x x

Dues * excluding taxSingle $51.00 $46.00 $26.66 2nd family member $51.00 $34.00 $19.18 Additional Family (ea) $30.00 $10.48 Youth na na $20.95 Senior na na $24.76 Corporate available x x

Highlights reflect unavailable services to the community.

9

Aquatic Center Square FeetLap pool 3,150Warm water pool 1,500Hot Tub 145Kids play pool 900Area total 5,695

Daycare & youth activity centerInfant & small children area 450Playzone 700Area total 1,150

Fitness Cardio area 2,000Free weight section 1,750Selectorized area 1,750Area total 5,500

Group exercise studiosStudio 1 - General classes 1,800Studio 2 - Yoga & wellness 1,500Cycle Studio 800Area total 4,100

* does not include design & architect fees, permits, equipment.

Make Waves Facility Size & Features

GeneralConference room 300Hallways, etc. 2,000Offices 900Storage 1,500Area total 4,700

Gymnasium w/ storage 4,200

Lobby & Front Desk areaJuice Bar 300Pro Shop 300Reception desk & lobby 850Area total 1,450

Locker RoomsAdult 3,200Kids & family change rooms 2,000Area total 5,200

Massage & Estitican Rooms (2) 242

Racquetball/Squash Courts (2) 1,600

Facility Total 33,837 $ per foot $211.00

Walking / Running Track $100,000

Building cost $7,139,607

Building cost w/ track $7,239,607


* Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006, * Ellliptical trainers continue to grow in popularity with 7.6 million health club users in 2006,

reflecting a 43% increase since 2002. reflecting a 43% increase since 2002. reflecting a 43% increase since 2002. reflecting a 43% increase since 2002.

* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.* Treadmills still represent the most popular piece of cardio equipment with 12.2 users.

* Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some * Training with resistance equipment in clubs remains the most popular single activity, with some

14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002 14.3 million users in 2006, reflecting a 25% increase since 2002

Source: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend ReportSource: IHRSA/American Sports Data Health Club Trend Report

0 3.75 7.50 11.25 15.00

14.3

12.2

11.3

7.9

7.7

7.6

4.9

2.9

2.5

2.2

2.2

1.6

1.5

1.4

1.4

1.3

1.2

1.2

1.1

1.0

0.3

Resistance machines

Treadmills

Free Weights

Stationary Bikes (net)

Abdominal Machines

Elliptical Trainers

Stair Climbers

Recumbent Cycling

Yoga

Rowing Machines

Swimming (laps)

Group Cycling

Pilates Training

Aerobics (low impact)

Aerobics (Step)

Nordic Ski Machine

Cardio Kickboxing

Aquatic Exercise

Racquetball

Aerobics (regular)

Tennis

CLUB PARTICIPATION (Milllions)

11

Aquatic Center - Lap PoolSize – 3150 sq ft25 yards, 6 lanes Youth – lap, recreation, lessonsAdult- lap, aerobics, lessonsSenior- lap, aerobics, lessons

Non-dues revenue sources – Lessons, Non-member passes, specialty classes, swim team, rentals

Warm water recreation poolSize – 1500 sq ftYouth – Small children lessons, recreation, mom-tot classesAdult – Water therapy classes, rehabSenior – Arthritis & therapy classes, aerobics, rehab

Non-dues revenue sources – Lessons, Non-member passes, specialty classes, therapy rental

Kids Play PoolSize – 900 sq ftYouth – Small children lessons, recreation, mom-tot classesAdult and Senior– Family recreation

Non-dues revenue sources – Lessons, Non-member passes, party rental and special events

Group exercise studio 1Size - 1800 sq ftYouth - Karate, Hip Hop, BalletAdult - Cardio, strength & stretch classesSenior- Mobility, Strength, Flexibility classes

Non-dues revenue sources - Seminar & educational classes, martial arts, hip hop, balletNon-Member passes

Yoga & Wellness studio 2Size – 1500 sq ft

Youth – Teen yoga & PilatesAdult – Warm yoga, yoga, Pilates, Ti-ChiSenior – Gentle yoga, Ti-Chi, Flexibility classes Non-dues revenue sources– Personal Yoga, Pilates, Seminars,Rental space. Non-member passes

Cycling studioSize –800 sq ftYouth – Teen Spinning classesAdult – Spinning & cycle classesSenior – Sr. spinning Non-dues revenue sources– Spinning and cycle certification classes, guest visits


Cardiovascular fitness centerSize – 2000 sq ftYouth –Weight loss & weight control, sports training, general healthAdult – Weight loss & weight control, sports training, injury rehab, general healthSenior – Weight loss & weight control, mobility, injury rehab, general health

Non-dues revenue sources –Personal training, cardiac rehab classes

Selectorized weight centerSize – 1750 sq ftYouth –Weight training, sports training, injury prevention, overall strengthAdult – Strength training, sports training, injury rehab, general healthSenior – Strength training, mobility, injury prevention, general health

Non-dues revenue sources –Personal training, rehab classes

Free weight centerSize – 1750 sq ftYouth – Strength, sports training, general healthAdult – Strength training, sports training, injury rehab, general healthSenior – Strength training, mobility, injury rehab, general health

Non-dues revenue sources –Personal training

GymnasiumSize – 4200 sq ft

Youth – Basketball, volleyball, multi-purposeAdult – Basketball, volleyball, large group exercise classesSenior – Sr. Basketball, pickle ball, large senior classes Non-dues revenue sources– Youth camps (basketball, volleyball), teen dances, social events, community events & gym rental space.

13

Juice Bar Size – 300 sq ftYouth – Healthy snacks, juices, & smoothiesAdult – Healthy food, coffee, lattes, juices, & smoothiesSenior – Healthy food, coffee, lattes, juices, & smoothies Non-dues revenue sources– Food and beverage sales for members & guests, leased space or in-house

Pro Shop Size – 300 sq ftYouth – Swim & exercise gear – goggles, t-shirts, etc.Adult – Swim & exercise gear – goggles, logo wear, yoga clothingSenior – Swim & exercise gear – goggles, caps, water slippers, clothing Non-dues revenue sources-Clothing and supplies for members, guests, & public. Leased space or in-house

Co-ed Hot tubSize – 145 sq ftYouth – Limited use with adult supervisionAdult – Post work out, rehab, relaxation, and socialSenior – Post work out, rehab, relaxation, and social

Non-dues revenue sources – Non-member passes

Massage & Facial Rooms Size – 300 sq ftYouth – Teen sports & rehab, clinical facialsAdult – Injury, relaxation, wellnessSenior – Injury, relaxation, wellness

Non-dues revenue sources – Services & retail. Lease or in-house.


Daycare & youth activity centerSize – 1150 sq ftYouth – Supervised childcare for infants to 12 years of ageAdult – Safe & fun place for children while parent uses facilitySenior – Available feature for grandchildren when visiting Non-dues revenue sources– Hourly fees for service, specialty classes, camps, party rental area

Youth locker rooms & family changing areaSize – 2000 sq ftYouth – Family change rooms for young childrenAdult – Designated area to assist and supervise young childrenSenior – Designated area to assist and supervise grandchildren

Non-dues revenue sources – Rental lockersAdult Locker roomsSize – 1600 sq ftYouth – Family change rooms availableAdult – Sauna, Full length, rental lockers, hair spray, lotionsSenior – Sauna, Full length, rental lockers, hair spray, lotions

Non-dues revenue sources – Rental lockers

Conference Room Size – 300 sq ftYouth – Teen meetings & projectsAdult – Business & community meetingsSenior – Business meetings, card games, etc. Non-dues revenue sources- Room rental for outside groups

15

Make Waves Project Costs Estimate

Building without track & racquetball $6,802,007Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $7,982,007

Building with indoor track only $9,902,007Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,082,007

Building w/ racquetball / squash only $7,139,607Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,319,607

Building w/ track and racquetball $7,239,607Consulting fee $50,000Design and Architect $300,000Equipment - Aquatic, Fitness, Office, etc. $700,000Permits $75,000Pre-opening sales & marketing $55,000Total costs $8,419,607


Make Waves Feasibility Study Research Sources

1. Make Waves demographic data report.2. Peak Performance Health Club Marketing and Research.3. Susan K. Bailey Marketing Company.

4. 2007 IHRSA Global Report. 5. Fitlife Northwest Club Association.6. Clubs Northwest internal demographic and marketing data.7. American Sports Data Health Club Trend Report.

Income Monthly Year 1 Year 2 Year 3 Year 4 Year 5 Dues $77,224 $926,688 $998,414 $1,093,263 $1,118,736 $1,180,602 Finance Charges $800 $9,600 $10,343 $11,326 $11,590 $12,230 Group Fitness $2,500 $30,000 $32,322 $35,393 $36,217 $38,220 Guest Fees $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Juice Bar $4,500 $54,000 $58,180 $63,707 $65,191 $68,796 Locker Rental $1,200 $14,400 $15,515 $16,988 $17,384 $18,346 Daycare $1,700 $20,400 $21,979 $24,067 $24,628 $25,990 Other Programs $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Pro Shop $5,000 $60,000 $64,644 $70,785 $72,434 $76,440 Registration Fees $4,000 $48,000 $51,715 $56,628 $57,948 $61,152 Rental Income $7,500 $90,000 $96,966 $106,178 $108,652 $114,660 Swim Programs $6,000 $72,000 $77,573 $84,942 $86,921 $91,728 Personal Training $6,000 $72,000 $77,573 $84,942 $86,921 $91,728 Total Income $122,424 $1,469,088 $1,582,795 $1,733,161 $1,773,544 $1,871,621 Cost of Goods SoldJuice Bar $3,000 $36,000 $38,786 $42,471 $43,461 $45,864 Pro Shop $2,500 $30,000 $32,322 $35,393 $36,217 $38,220 Total Cost of Goods Sold $5,500 $66,000 $71,108 $77,864 $79,678 $84,084 Gross Profit $116,924 $1,403,088 $1,511,687 $1,655,297 $1,693,866 $1,787,536 ExpensesAdvertising $4,897 $58,764 $60,526 $62,342 $64,212 $66,139 Bad Debts $1,600 $19,200 $19,776 $20,369 $20,980 $21,610 Bank Service Charges $1,800 $21,600 $22,248 $22,915 $23,603 $24,311 Continuing Education $400 $4,800 $4,944 $5,092 $5,245 $5,402 Contributions $167 $2,000 $2,060 $2,122 $2,185 $2,251 Dues and Subscriptions $100 $1,200 $1,236 $1,273 $1,311 $1,351 Equipment $600 $7,200 $7,416 $7,638 $7,868 $8,104 Equipment lease interest $3,000 $36,000 $37,080 $38,192 $39,338 $40,518 Insurance - Medical $2,675 $32,100 $33,063 $34,055 $35,077 $36,129 Insurance - Liablility $2,200 $26,400 $27,192 $28,008 $28,848 $29,713 Laundry $500 $6,000 $6,180 $6,365 $6,556 $6,753 Office Supplies $1,500 $18,000 $18,540 $19,096 $19,669 $20,259 Other Programs $150 $1,800 $1,854 $1,910 $1,967 $2,026 Payroll and taxes $42,848 $514,181 $529,606 $545,494 $561,859 $578,715 Postage $350 $4,200 $4,326 $4,456 $4,589 $4,727 Printing $400 $4,800 $4,944 $5,092 $5,245 $5,402 Professional fees $3,500 $42,000 $43,260 $44,558 $45,895 $47,271 Repairs $1,000 $12,000 $12,360 $12,731 $13,113 $13,506 Security $150 $1,800 $1,854 $1,910 $1,967 $2,026 Supplies $4,000 $48,000 $49,440 $50,923 $52,451 $54,024 Telephone $300 $3,600 $3,708 $3,819 $3,934 $4,052 Utilities $12,000 $144,000 $148,320 $152,770 $157,353 $162,073 Total Expenses $84,137 $1,009,644 $1,039,934 $1,071,132 $1,103,266 $1,136,364 Net Income $32,787 $393,444 $471,753 $485,906 $500,483 $515,498

Building & equipment replacement fund $10,000 $120,000 $120,000 $120,000 $120,000 $120,000

Scholarship fund $1,750 $21,000 $21,000 $21,000 $21,000 $21,000

Interest expense 30 year @ 7%$1,000,000 $6,653 $79,836 $79,836 $79,836 $79,836 $79,836Net Income $26,134 $313,608 $391,917 $406,070 $420,647 $435,662

$3,000,000 $19,959 $239,508 $239,508 $239,508 $239,508 $239,508

Net Income $12,828 $153,936 $232,245 $246,398 $260,975 $275,990

$5,000,000 $33,265 $399,180 $399,180 $399,180 $399,180 $399,180Net Income $(478) $(5,736) $72,573 $86,726 $101,303 $116,318 Revenue Increase / year 7.74% 9.50% 2.33% 5.53%

Expense Increase / year 3.00% 3.00% 3.00% 3.00%

Income as a % of Revenue 29.81% 28.04% 28.22% 27.54%AssumptionsMembers 2,758 2,971 3,253 3,329 3,506 Dues per individual member $28.00 $336 $336 $336 $336 $336

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