Recommendations for Training the Millennial Generation … · Recommendations for Training the...
-
Upload
nguyenhuong -
Category
Documents
-
view
213 -
download
0
Transcript of Recommendations for Training the Millennial Generation … · Recommendations for Training the...
Recommendations for Training the Millennial Generation
by
Jennifer K. Parker
A Research Paper Submitted in Partial Fulfillment of the
Requirements for the Master of Science Degree
III
Training and Development
The Graduate School
University of Wisconsin-Stout
December, 2010
Author:
Title:
The Graduate School University of Wisconsin-Stout
Menomonie, WI
Parker, Jennifer K.
Recommendations for Trainillg tlte Millennial Generation
Graduate Degree/ Major: MS Training and Development
Research Adviser: David A. Johnson, Ph.D.
MonthNear: December, 2010
Number of Pages: 46
Style Manual Used: American Psychological Association, 6th edition
Abstract
2
The Millennial generation which will be thoroughly defined in this paper is entering the
workforce in large numbers. Organizations need to adapt their training delivery methods,
techniques, and evaluation procedures to best prepare Millennials for their jobs. Millennials
have a very distinct attitude that can be perceived as narcissistic, self-fish, even spoiled, but
when handled correctly, they will thrive and become excellent workers. This study will
primarily be a focused literature review, with an emphasis on better understanding the Millennial
generation. Further, this study acknowledges that organizations have many training models
available and will specifically explore the ADDIE training model, as well as Kirkpatrick's four
level evaluation model. These two models and literature on Millenniallearning styles, will assist
in answering a series of research questions. Finally, this study will provide recommendations for
adapting effective training delivery methods, techniques, and evaluation procedures to
accommodate the Millennial generation.
The Graduate School
University of Wisconsin Stout Menomonie, WI
Acknowledgments
3
It has been an arduous journey to complete my master's degree and I could not have done
it without the support and encouragement of colleagues, teachers, friends, and family. As I begin
to close this chapter of my life I would like to take the time to acknowledge and thank those that
had a significant role in my success.
I am especially grateful to my husband Justin, who always had encouraging words and
supported the time I needed to complete this project. He is my rock, my best friend, and
someone I can always count on. I love you.
I am indebted to my advisor and teacher, Dr. David A. Johnson. His patience,
encouragement, and wisdom were endless. I truly am honored to have had the opportunity to
work with him and do not know how to really thank him for his time, knowledge, and
willingness to get me to the finish line.
I cannot forget my amazing parents, Bill and Mary Kay, who initially instilled the
importance of education into my life. Their support, encouragement, and never ending belief in
me got me through some of the rough times. I also want to thank my in-laws, fanlily, and friends
for their continued support.
I also appreciate the support of my employer, UW-Stout Housing, as well as my staff in
AFM. Lastly, I would like to thank UW-Stout Librarian, Jana Reeg-Steidinger, who helped me
find resources, understand AP A 6th Edition, and edit this paper.
4
Table of Contents
.................................................................................................................................................... Page
Abstract ............................................................................................................................................ 2
List of Figures .................................................................................................................................. 7
Chapter I: Introduction .................................................................................................................... 8
Statement of the Problem ..................................................................................................... 8
Purpose of the Study ............................................................................................................ 9
Assumptions of the Study .................................................................................................... 9
Definition of Terms ............................................................................................................ 10
Limitation of the Study ...................................................................................................... 11
Methodology ...................................................................................................................... 12
Chapter II: Literature Review ........................................................................................................ 13
Millennial Generation ........................................................................................................ 13
Helicopter Parents .................................................................................................. 14
Millennials in the Workforce ................................................................................. 15
Millennials and Failure .......................................................................................... 17
Millennials and Technology .................................................................................. 18
Learning Styles .................................................................................................................. 18
Andragogical Model .............................................................................................. 19
The need to know ....................................................................................... 19
The learners' self-concept. ......................................................................... 20
The role of the learners' experiences ......................................................... 20
Readiness to learn ...................................................................................... 20
5
Orientation to learning ............................................................................... 21
Motivation .................................................................................................. 21
Revision of Bloom's Taxonomy ............................................................................ 21
Remembering ............................................................................................. 23
Understanding ............................................................................................ 23
Applying .................................................................................................... 23
Analyzing ................................................................................................... 23
Evaluating .................................................................................................. 24
Creating ...................................................................................................... 24
Undergraduate Learning ........................................................................................ 24
Millennial Learning Styles ..................................................................................... 25
Millennial Training ................................................................................................ 26
Training Delivery Methods and Techniques ...................................................................... 27
ADDIE ................................................................................................................... 28
Analysis ...................................................................................................... 29
Design ........................................................................................................ 29
Development .............................................................................................. 29
Implementation .......................................................................................... 29
Evaluation .................................................................................................. 29
Kirkpatrick's Four Level Evaluation Model.. ........................................................ 30
Reaction- Level One Evaluation ................................................................ 30
Leaming- Level Two Evaluation ............................................................... 31
Behavior- Level Three Evaluation ............................................................. 32
6
Results- Level Four Evaluation ................................................................. 32
Chapter III: Discussion .................................................................................................................. 34
Limitation ........................................................................................................................... 34
Conclusions ........................................................................................................................ 34
Recommendations .............................................................................................................. 38
References .......... : ........................................................................................................................... 39
Appendix A: The Taxonomy Table ............................................................................................... 43
Appendix B: The Knowledge Dimension ..................................................................................... .44
Appendix C: The Cognitive Process Dimension .......................................................................... .45
7
List of Figures
Figure 1: Components of Data Analysis in an Interactive Model. ..................................... 12
Figure 2: Bloom's Taxonomy vs. revised Bloom's Taxonomy ........................................ 22
Figure 3: ADDIE ModeL .................................................................................... 30
8
Chapter I: Introduction
The millennial generation or "Millennials" as they prefer to be called are individuals who
were born after 1980. This generation may also be known to some as GenY, Net Generation, or
Generation Me. They should not be confused with the GenX generation. Millennials are
currently entering the workforce and organizations that do not understand them will struggle.
Millennials, of course, are as individually varied in personality, intelligence, skill, and all
other human attributes as every generation that preceded them. But, as a generation, they share,
to a greater or lesser degree, certain characteristics that researchers have identified. Millennials
are focused, structured, and still have strong ties to their home life. They can be hard workers,
but because of the world they were raised in, are not the same type of worker that organizations
normally expect. Millennials do not respond well to micromanagement and will choose to leave
an organization quickly if they are not getting what they think they deserve out of the employer
employee relationship without any guilt or sense of responsibility to the organization.
Millennials have a very distinct attitude that can be perceived as narcissistic, but when
handled correctly, will thrive and become excellent workers. Millennials are coming into the
workforce; good or bad, they are part of the workforce. Organizations must choose to work with
them or try to change them completely.
This chapter presents the problem and purpose, while delineating the study's objectives.
This study could be significant to those managers who are hiring Millennials.
Statement of the Problem
Organizations that are not satisfied with Millennials' performance in the workforce do
not understand that the Millennials themselves could be the solution. Millennials enter the
9
workforce with specific learning styles. Organizations that are struggling with Millennials need
to adapt their training models to best prepare Millennials for their jobs.
Purpose of the Study
This study will investigate the Millennial generation and how they learn. It
acknowledges that organizations have many training models available and will specifically
explore the ADDIE training model and Kirkpatrick's four level evaluation model. These two
models, along with literature on Millenniallearning styles will assist in answering a series of
research questions. The specific research questions are:
1. Who are Millennials?
2. What are Millennial generation learning styles?
3. How do organizations adapt training delivery methods and techniques to
Millennials?
4. How do organizations effectively evaluate Millennials after training to
demonstrate improved performance?
5. What are some recommendations for training the Millennial generation?
Assumptions of the Study
1. This study assumes that all Millennials have generational tendencies. Th ey are
technically savvy, born to baby boomer parents, and are narcissistic. They set
high goals for themselves and believe that anything they set their mind to is
achievable.
2. It also assumes that Millennials are wanted children with involved parents and
they have never lived in a time without computers or cell phones.
10
3. Finally, this study assumes that many traditional organizations are struggling to
train and retain Millennials.
Definition of Terms
ADDIE. An acronym for an effective instructional design, that stands for Analysis,
Design, Development, Implementation, and Evaluation (Molenda, 2003).
Androgogy. "A set of core adult learning principles that apply to all adult learning
situations" (Knowles, Holton, & Swanson, 1998, p. 2).
Content Analysis. "A research technique for making replicable and valid inferences
from data to their context" (Krippendorff, 1980, p. 21).
Baby Boomers. People born between 1943-1960 (Strauss & Howe, 1991).
Gaming. The playing of video games (Merriam Webster, 2010).
GenX. People born between 1961-1980. Also referred to as the Thirteenth generation
(Howe & Strauss, 2000).
Helicopter Parents. Usually baby boomers who are parents of Millennials. They are
described as "hovering" over their children and are overly involved in most aspects of their
child's life (Twenge, 2006).
Kirkpatrick's Four-Level Training Evaluation Model. Donald L. Kirkpatrick's
simple and practical, four-level approach for evaluating training programs (Kirkpatrick, 1998).
Learning Styles. "An individual's mode of gaining knowledge; a preferred or best
method" (Dictionary. com, 2010).
Millennials. People born between 1982-2003. Also referred to as GenY, Net
Generation, N-Geners or Generation Me (Howe & Strauss, 2000).
11
Organization. An administrative and functional structure such as a business (Merriam
Webster, 2010).
Pedagogy. The art and science of teaching children, based on a belief that the purpose of
education is the transmittal of knowledge (Farlex, 2010).
Quarterlife Crisis. "A response to overwhelming instability, constant change, too many
choices, and a panicked sense of helplessness" (Robbins & Abby, 2001, p. 3) of
twentysomethings after graduation.
Taxonomy. "The study of the general principles of scientific classification (Merriam
Webster, 2010)."
Traditionalists. People born between 1925-1942. Also referred to as the Silent
generation (Strauss & Howe, 1991).
Training Model. An organized way of conducting training that is based in research and
theory (Kirkpatrick, 1983).
YouTube. YouTube is a video sharing website on which users can upload and share
videos (Y ouTube.com, 2010).
Virtual Environment. A computer-simulated environment that simulates real world or
imaginary worlds, also referred to as virtual reality. Users interact through technological devices
(Virtual Reality, 2010).
Limitation of the Study
This study is qualitative and based on secondary resources that are dependent on the
accuracy of the data. The data may lack resources that have been peer reviewed (Karsnia, 2009).
12
Methodology
This study will primarily be a focused literature review, with an emphasis on better
understanding the Millennial generation. The method of research is content and qualitative
analysis. Using content analysis as one technique assists in making the researcher objective and
systematic in approach as well as keeping the method replicable (Krippendorff, 1980). Using
qualitative analysis (see Figure 1), the researcher will conduct the following activities: data
reduction, data display, and conclusions: drawing/verifying (Miles & Huberman, 1994). Figure
1 provides a visual model of how the researcher analyzes the literature. It reflects how
qualitative data analysis is a continuous, interactive enterprise that flows in and out of data
collection (Miles & Huberman, 1994). The study will focus on the research questions and will
inevitably do data reduction in order to answer the questions as well as display the data in an
organized fashion and draw conclusions (Miles & Huberman, 1994). Through the content
analysis the researcher will recognize common themes and make recommendations. The
qualitative, interpretative research is mainly from secondary sources. Qualitative data provides
the researcher with identifiable processes, descriptions, and explanations that will assist the
researcher in going beyond the obvious to critically think on the topic and revise conceptual
frameworks in order to draw conclusions (Miles & Huberman, 1994).
Figure 1. Components of data analysis in an interactive model (Miles & Huberman, 1994, p. 12).
13
Chapter II: Literature Review
Millennial generation literature is extensive and can be overwhelming. Millennials are
entering the workforce in large numbers and are not the same type of worker that organizations
have previously seen. Millennials are often times misunderstood, but once understood they can
be outstanding workers. Millennials require a different type of training because they learn
differently than past generations. This literature review explores Millennials, learning styles, and
training delivery methods in order to make connections to assist organizations in making
potential changes to ease the transition of these new employees.
Millennial Generation
Millennials were born in or after 1981 (Howe & Strauss, 2000). The exact year waivers
from author to author, but Howe and Strauss are well known for their research on generations
and they are consistent with 1981. Millennials should not be confused with the Gen-X
generation, also known as the "Thirteenth generation," born between 1961-1980 (Howe &
Straus,1991). Howe and Strauss (2000) generalize Milllennials as a group: "(They) are unlike
any other youth generation in living memory. They are more numerous, more affluent, better
educated, and more ethnically diverse" (p. 4).
The younger Millennials describe themselves as immersed in technology, multi-taskers,
and have the ability to accomplish anything they set their mind to. They genuinely like their
parents and their parents genuinely like them (USCMarshal, 2008). Non-millennials would
describe them as narcissistic, dependent, and unappreciative. Millennials have a sense of
entitlement mostly because of the way they were raised (USCMarshall, 2008). There are both
positive and negative reactions to this generation but no matter what the opinion, Millennials are
here to stay.
14
Helicopter Parents. Baby boomer generation parents are being referred to as helicopter
parents. These parents are being criticized for not teaching their children how to develop certain
skills such as problem-solving, being independent, and making their own decisions
(ConnectWithKids,2009). Helicopter parents are very involved in their child's life, even beyond
their college years. This trend is not just found in the United States, but also in Europe. BBC
News has conducted news reports on this phenomenon as well and has even going so far as to
categorize these parents into three distinct groups: the agent, the white night, and the black hawk
Gohnbirtwistle, 2008).
Pete Markiewicz, author, teacher, and consultant, describes Millennial parents in an
interview (USCMarshall, 2008, 3:56) as:
Having more kids then (sic) people had for more than 15-20 years. They feel it
[the world now] is much more dangerous, so the way they react is by being very
protective to their kids, sheltering them to the harsher realities of life and
boost[ing] their self esteem and confidence. Telling them they are special and felt
there shouldn't be this harsh competition and that everyone is an individual.
Markiewicz (USCMarshall, 2008) also says during this interview that parents have a very close
bond with their children and are in constant communication with them.
ABC news has conducted many broadcasts on this topic which get uploaded to websites
like YouTube. A YouTube user called akashic2007, posted the ABC news broadcast
"Helicopter Parents" which discussed parent's involvement in their child's job search. A family
was interviewed and admitted to assisting their college graduate in her job search from helping
with the resume and cover letter down to the thank-you notes she wrote. The father stated: "we
are trying to raise this generation the way we wanted to be raised" (akashic2007, 2007). Ernst
15
and Young, a company that is getting a lot of parent involvement in the hiring process, started
handing out parent packs which include everything from what the company is about to the
benefits package. Ernst and Young believe that if the parents are going to be involved, they
should be well informed. Many other employers are receiving calls from Millennial parents in a
more negative light. Millennial parents are even calling to complain about how their children are
being treated at work (akashic2007, 2007). Millennial parents have the best of intentions, but
have failed to "teach their children proper workplace and social etiquette" (Alsop, 2008, p. 95).
Millennials in the Workforce. Millennials grew up in an environment where hard work
was always a part of their life. They enjoy structure, working in groups, seek being part of a
group and expect that group work will be a part of their job life. Markiewicz (USCMarshall,
2008) mentions that while Millennials were growing up, they experienced the change back to
standardize testing in schools, where grades mattered again. Millennials grew up in a world
where homework went from one to four hours per night, while they as individuals where still
heavily involved in after school activities just as the previous generation had been
(USCMarshall, 2008).
Millennials see their supervisors in more of a parental role because of the relationship
they have with their parents. Millennials feel a need to create a "bond with their boss"
(USCMarshall, 2008) which is different from other generations. Markiewicz (USCMarshall,
2008) discusses that when Millennials have a good relationship with their supervisor, they will
be very productive. Millennials also thrive on constant communication with their boss, as well
as praise (USCMarshall, 2008). They are also negotiators, which many consider to be very
disrespectful. Negotiation is not meant as a challenge, but rather a way of communicating with
their superiors.
16
Millennials feel disappointed ifthere is no communication with their superiors. Tapscott
(1998, p. 209) clearly states that "this generation is exceptionally curious, self-reliant,
contrarian, smart, focused, able to adapt, high in self-esteem, and possessed of a global
orientation." These generational characteristics will be difficult in the work force when mixed
with current generation managers because Millennials will push for changes in organizations that
current managers see as unnecessary, too hasty or extreme. Millennials will oftentimes find
resistance to their suggested change, which will result in their quick disinterest and in leaving the
organization. If organizations choose to work against their suggestions, they will most likely
lose Millennial employees just as Tapscott describes. Mi1lennials come across as potentially
great employees on paper, but organizations may get frustrated with them quickly because of the
above stated tendencies.
Millennials work well in an organization that is flat. The hierarchy of some organizations
does not appeal to this generation because they feel restricted by the boundaries a hierarchy
creates. Millennials prefer to work in an open environment, where the team is the focus and
ideas flow openly.
Millennials are goal-setters and achievers, both personally and professionally. They live
in a world that is full of unrest, but have a very optimistic world of view. It may appear that they
set unrealistic goals, but they are always achievable in their minds. Alsop (2008) discusses that
Millennials have greater demands for flexible working conditions and rapid promotions than
traditionalists. They also have a tendency to switch jobs frequently because they are always
looking for ways to advance in their careers quickly. Robbins and Wilner (2001) note that
frequent job switching by Millennials is okay and has fewer stigmas than previously. Yet,
17
"twentysomethings should expect boredom as an inevitable part of the first stages of a career"
(Robbins & Wilner, 2001, p. 37).
Currently in the workforce, there are four different generations: traditionalists, baby
boomers, GenXers, and Millennials. Millennials desire a very diverse work environment. They
also "are worldlier in their experiences and perspectives, a valuable asset in an increasingly
global economy" (Alsop, 2008, p. 22).
Millennials value their personal lives and want the work place to be flexible to that need.
Most Millennials are putting off marriage, kids, and home ownership in order to have the
freedom to keep exploring both their careers and lives.
Many Millennials have a strong sense of community service and being involved in global
issues. This may seem contradictory to their generational characteristics, but they enjoy the
personal joy and recognition that community service offers.
Millennials and Failure. Millennials have a great fear of failure, but are sometimes
oblivious to the possibility. They have been told their whole lives that they can do anything they
set their mind to, failure really is not an option. So, when it happens, they don't know what to do
or have adverse reactions to it. Robbins and Wilner (2001) provide multiple examples of
Millennials that have failed but turned their failure into a learning experience. One instance,
describes a young Millennial who enters the U.S. Navy with the intent of being an engineer on a
submarine. This person struggled academically to pass the Navy nuclear power program but
eventually completed the training and ended up on a submarine, where he attempted to complete
the qualification process. He said: "after almost a year on board, and several failed attempts at
completing an oral board for my watch station, I was called in to the captain's stateroom and told
that I was being transferred off the boat, in the best interest of both myself and the boat"
18
(Robbins & Wilner, 2001, p.69). This Millennial was shocked that he didn't make it, but
continued to have an optimistic attitude about the experience. He ended the story with: "yes I am
still afraid of failing. But in accordance with old cliches, I am a better person for it. I certainly
will fail again. I set my goals and aspirations high enough that there is bound to be a time when I
will not reach them. But that's the only way I know how to do things" (Robbins & Wilner, 2001,
p.69).
Millennials and Technology. The Millennial generation has never known a world
without computer technology. Millennials use technology for everything. They use it as a tool
for socialization, communication, education, and entertainment. Millennials will go to
technology first before utilizing any other option. Their experience and ease with technology
leads to excellent multitasking skills. Multitasking is a great skill to have in the workplace and
an asset to this generation. Technology is important and enables Millennials to be in touch all
the time with each other. Millennials must feel part of a group. Not feeling part of a group is
much more of a problem for them than anything else (USCMarshall, 2008). This generation
also expects state of the art technology in their work environment. "They will consider poor
digital tools as cruel and unusual punishment" (Tapscott, 1998, p. 233).
Learning Styles
It is important to make a distinction between learning and education in order to
effectively move forward on any discussion of Millennial education and learning. Education is
an activity that is designed to effect change in knowledge, skill, and attitude; whereas, learning is
the act of behavioral change of knowledge, skill, and attitude (Knowles, Holton & Swanson,
1998). All individuals have different learning styles. Children learn differently from adults and
it is even being argued that undergraduates learn differently than adults and even Millennials
19
learn differently than other generations. There is so much information out there it is hard to
know what to use when facilitating learning and what not to use. The following review of some
of that information can be instructive if adapted to the training of Millennials.
Andragogical Model. Initially the pedagogical model was the only learning model
available, where learners were submissive in the learning process (Knowles, 1996). Pedagogy is
the art and science of teaching children (Knowles, Holton & Swanson, 1998). Knowles (1975)
introduced the concept of self-directed learning which is based on the principle that people who
take the initiative in learning will learn more, be motivated to learn, and retain and make use of
the learning (Knowles, 1975). The theory behind self-directed learning comes from the word
andragogy (Knowles, 1975). Andragogy is the art and science of helping adults learn (Knowles,
Holton & Swanson, 1998).
As a result of Knowles' work, there are two models of learning: the pedagogical model
and the andragogical model. Initially, Knowles (1975) established five sets oflearner
assumptions: concept of the leamer, role oflearner's experience, readiness to learn, orientation to
learning and motivation.
Currently, the andragogical model delineates a set of six assumptions about adult learners
that lends itself to a different approach to helping adults learn. Pedagogy assigns the learning
facilitator the responsibility to make all the learning decisions; whereas, andragogy puts that
responsibility back onto the learner (Knowles, Holton & Swanson, 1998). The six adult learning
assumptions are:
1. Tile need to know. There is an assumption that adults need to know why
learning is important in order to want to learn. Adults will naturally put a lot
of time and energy in on their own if they have a strong sense of "need to
know." Learning facilitators may need to assist in raising the level of
awareness in order to achieve "need to know."
20
2. The learners' self-concept. The second assumption in the andragogical
model is that learners need to be responsible for their own learning by being
self-directed. They do not like the feeling of "being taught." Adult learners
make an effort to learn when they become aware that a situation warrants
learning. Effective learning facilitators need to provide an environment of
self-directed learning, otherwise they meet resistance by the adult learner.
3. Tile role of the learners' experiences. Assumption three is that adults have a
multitude of experiences in their life. These experiences are largely a part of
their continued learning. These experiences can also create closed
mindedness because adults have a strong set of beliefs, values, and
perspectives. It is important for learning facilitators to have an understanding,
and to assist by emphasizing on individualization ofteaching and learning.
Adult learners respond well to peer to peer teaching and learning strategies.
4. Readiness to learn. The developmental tasks associated with moving from
one developmental stage to the next "an especially rich source of 'readiness to
learn'" (Knowles, Holton & Swanson, 1998, p. 67). The assumption that
adults need to have a readiness to learn comes from being ready for the next
step in life experiences. Adults do not want to learn something unless it is
going to be applicable in their life in the very near future. Learning
facilitators can help prepare for an individual's r,eadiness by providing
21
experiences that would let the individual know that another developmental
stage in life is forthcoming.
5. Orientation to learning. Assumption five explains that adults are situational
learners. Adults need to have a life-centered reason for learning that
motivates them. They will learn more effectively if the new knowledge is
applicable to a real-life situation (Knowles, Holton & Swanson, 1998). This
concept is extremely important. Learning facilitators will not have success if
they cannot show how the material will directly affect the learner's life.
6. Motivation. Motivation is the final assumption according to Knowles,
Holton, and Swanson (1998). Adult learners are mostly affected by internal
pressure motivators such as increased satisfaction and quality of life, but also
external motivators like promotions. Without motivation, there is no learning.
Once learning facilitators understand this important assumption, it creates an
avenue for assisting adults to learn.
Revision of Bloom's Taxonomy. Millennials coming into the workforce are familiar
with academic learning. Understanding academic teaching can help trainers adapt and transition
Millennials into any organization'S training. The academic world often uses Bloom's Taxonomy
to teach and ensure learning. Bloom's Taxonomy is a tool, mainly used in the classroom setting,
which creates a system for critical thinking and learning. The taxonomy was originally
developed by Benjamin Bloom and associates in 1956, and more recently revised by Lorin
Anderson and editors (Anderson et aI., 2001) to fit in with 21 st century teaching (see Figure 2).
Anderson and editors wanted to refocus learning facilitators' attention back to the original
Bloom's Taxonomy as something that is still useful today. They also felt a need to revise
22
because knowledge about how to prepare, practice, and plan for education developed along with
how learners grow and acquire information academically (Anderson et aI., 2001).
In the 1990s, a group of psychologists organized by Anderson, a former pupil of Bloom,
updated the Taxonomy model to reflect more current teaching and included verbs instead of
nouns (which were in the old model). The revised Bloom's Taxonomy utilizes the functions of
the cognitive domain (knowledge and understanding) to create a model in the form of hierarchy
(Overbaugh & Schultz, n.d.). The hierarchy is built on the complexity of cognitive process,
where understanding is more complex than remembering, and creating is more complex than
evaluating (Anderson et aI., 2001). This revised taxonomy allows for usage by a wide audience
and focuses on accountability (Anderson et aI., 2001). This revised model can be applied to the
training world, which makes for an easier transition for Millennials, but also provides
accountability within the learning process.
~ __ ~~~~ __ ~ vs. ~ ____________ ~
Figure 2. Bloom's Taxonomy vs. revised Bloom's Taxonomy. The left model is Bloom's Taxonomy and the right model is the revised Bloom's Taxonomy. These models are taken directly from the website of Richard C. Overbaugh and Lynn Schultz.
When using this taxonomy, there is first an objective similar to existing training models.
The objective describes an intended result/change and the statement usually contains a verb and a
noun (Anderson et aI., 2001). The dimension of the verb is the intended cognitive process and
the dimension of the noun is knowledge expected to acquire or construct (Anderson et aI., 2001).
In Anderson and editor's (2001) revised Bloom's Taxonomy Table (see Appendix A), there is a
23
knowledge dimension with four categories: factual, conceptual, procedural, and metacognitive
(Anderson et aI., 2001). These four categories are on a continuum from concrete to abstract.
The knowledge dimensions are briefly explained in Appendix B and are divided into major types
and subtypes. The six cognitive dimensions: remembering, understanding, applying, analyzing,
evaluating, and creating provide a set of classifications (see Appendix C). This is the outline of
the Taxonomy Table where objectives can now be placed into the framework in order to increase
understanding (Anderson et aI., 2001).
Remembering. Remembering is the first level of the revised Bloom's Taxonomy
and is located at the base of the hierarchical model. Remembering is the most basic step of
learning. Learners who are being taught under this model must remember or memorize the
information being taught in order to complete the level. As a learning facilitator, this level can
be measured by having the learners duplicate or repeat the material being taught.
Understanding. Understanding is the second level in the revised Bloom's model.
In the context of Bloom's revised Taxonomy, understanding occurs when a learner can explain
the ideas being taught. Learning facilitators can test the learner's cognition on this level, by
having the learner explain or report in his or her own words the ideas being taught.
Applying. Anderson (2001) explains applying as the level at which a learner can
use the new information being learned in a new way. This third level of the model is more
difficult than the previous level, and not all learners will make it to this level on every topic.
Learning facilitators can determine if learners are at this level by having them demonstrate or
illustrate the topic being learned.
Analyzing. Analyzing is the fourth level of the hierarchical model. In this level,
a learner must distinguish the different parts of the topic being taught. A learning facilitator can
24
identify if the learner is competent at this level by having the learner compare and contrast the
topic with another or observing the learner differentiating the topic from another.
Evaluating. Evaluating is the most common level for learning facilitators to
understand and know how to test. Evaluating, the fourth level, is described as the ability of a
learner to justify a decision on the topic being learned. Most often, the learning facilitator will
evaluate whether a learner is capable at this level through a written test or making a presentation.
Creating. Creating is the final level in the revised Bloom's Taxonomy model.
Creating is when a learner crafts a new view point or product, based on the information learned
from the other steps in the model. Learning facilitators can see this cognitive domain play out in
the form of a new development or design that the learner created based on the knowledge learned
about the topic.
Undergraduate Learning. Undergraduate learning is not the same as andragogy or
pedagogy learning. Terenzini explains that undergraduate learning is "a process of challenge and
response" (Terenzini, 1999, p. 34). Undergraduate learners need to be confronted by a problem
in order to want to respond and learn the outcome. "Students are not empty vessels to be filled.
They are major players in the creation of their own knowledge" (Terenzini, 1999, p. 37). It is no
longer about memorizing and regurgitating information, but more about learning experiences that
"adjust current knowledge frameworks and attitude of belief sets" (Terenzini, 1999, p. 40).
Undergraduate learners will learn and respond in a way that will actually change the course of
their lives.
This concept applies to training as well. If trainers have an understanding of how
learners learn, then training can become an easier process. Trainers may need to adapt how they
25
teach, communicate, and evaluate the information based on how Millenniallearners learn. One
size-fits-all will not work.
Millennial Learning Styles. Millennials have multi-sensory engagement that comes
from multiple uses and experiences in a variety of medias. Millennials are comfortable and
confident with technology; they expect to work with it (McAlister, 2009). McAlister (2009)
suggests that while Millennials are multi-taskers, that does not mean that they are efficiently
retaining information. Studies have shown that learning suffers when "one is attempting to
process several layers of unrelated information at once" (McAlister, 2009, p.l5). Multitasking
lends itself to a trial and error type oflearning which means that "our multitasking students run
the risk of learning more slowly than those who concentrate on a single activity" (McAlister,
2009, p.15).
It is important to incorporate teamwork into Millennial's learning as they value, desire,
and expect it. Millennials are multi-taskers, so short lessons with minimal distractions will be
the most successful for this generation. Millennials also prefer an individualized education that
is specific to their individual needs instead of a "one- size-fits-all courses of fixed length,
content, and pedagogy" (Dede, 2005, p. 8). Millennials excel in virtual environments because
they enjoy the sense of virtual presence and augmented realities, but it is not psychologically
immersive for them (Dede, 2005). Dede (2005) suggests that Millennials don't necessarily have
a defined identity, but instead "express varied aspects of their multifaceted identities through
alternate extended experiences in distributed virtual environments and augmented realities"
(Dede, 2005, p. 8). Millennials are like chameleons and can adapt their personality to
environments and feel more complete if they can express all facets of their identity.
26
Millennials struggle with problem-solving skills. Augmented realities provide a lifelike
problem-solving situation (Dede, 2005). Having a virtual learning environment deepens
education because it provides virtually unlimited resources. Creating a virtual learning
environment can create a reality without disaster. A virtual leaning environment supplies
unlimited resources, with the ability to try things out but not have real effects. "Frequent learner
initiated assessments will provide formative feedback on instructional effectiveness" (Dede,
2005, p.11).
Millennial Training. Millennials have a different work ethic. They have always been
told they are great and can do anything they set their minds to. This mentality has translated to
them that they can have high level positions at young ages. They set their goals high, and it is
difficult to change their goal-oriented minds.
Millennials may not see the importance of training. They may see a better use of their
time in just jumping into the work and training as they go. One company commented about
these new attendees: "Trainees were text messaging one another, talking to each other, and
seemingly not paying attention to what was being taught" (Hanna, 2009, p.2).
Millennials require a different approach when it comes to training. Training Millennials
is most effective when technology is heavily used, training sessions are interactive, and original
(Hanna, 2009). It will also help if training sessions are shorter and have rewards for the
attendees' at the end. The article "Is Your Firm Ready to Make Learning High-Tech & Fun?"
(2007) discusses the idea of training through gaming. The new and upcoming training
technology is to use the technology and ideas of gaming and turn it into how Millennials are
trained. The research supports this type of learning tool and even says it is possible to evaluate.
27
This type of training is very expensive, but is well received by a generation that spends more
time playing video games than they do watching movies ("Is your firm," 2007).
Millennials are the majority of new hires to organizations. Organizations are learning
that having new-hire orientation training for Millennials can be useful (Tyler, 2008). Tyler
(2008) suggests the following topics as an outline for this type of training: dressing
professionally, professional etiquette and good customer service, written communication,
confidentiality, accepting and giving criticism, and critical-thinking skills. This training may
appear juvenile, but Millennials do not understand that their generational characteristics come
across as lazy, incompetent, and inappropriate in the workplace. Millennials respond to clear
expectation and rational reasoning. Millennials need specific examples in order to change any
unwanted work behavior. They are quick to learn and respond, but lack initiative. Tyler (2008)
also explains that Millennials require clear boundaries and consequences to failing to adhere to
boundaries and expectations. Millennials may respond well to computer-based training, but face
to face training can keep their attention and assist the trainer in assessing needs and deficiencies.
Millennials also respond well to group activities, problem-solving, and critical thinking activities
as well as interactive exercises, peer teaching, and hands on practice (Tyler, 2008).
Training Delivery Methods and Techniques
Training starts with theory and design. It is important to take time to develop a training
design or use a specific model. Organizations use a multitude of training models and no one
model is better than another. Training is meant to teach a specific set of skills and/or tasks
related to ajob. The trainer also needs to determine if those specific skills and/or tasks are
actually learned. This happens in the form of training evaluation. Training has a set of objectives
that keep the training aligned with the end results of the training.
28
Using a training model keeps the training focused and on track. "The purpose of a model
is to convey key concepts and processes to be included in a particular approach" (Molenda,
Pershing, & Reigeluth, 1996, p 268). The ADDIE model is a well utilized example of a training
design model that does not have one author but rather "evolved informally through oral
tradition" (Molenda, 2003 p. 35). Donald L. Kirkpatrick has a well developed and generally
used evaluation model. Sticking with a solid model is still a good idea with Millennials, but
tweaking the model to fit their learning styles is important to their success.
When it comes to selecting a specific training method, it is important to know the
audience and what level of expertise they already have (Werner & DeSimone, 2009). Training
delivery methods are divided into three categories: on-the-job, classroom, and self-paced. On
the-job (OJT) training includes techniques such as job instruction training (JIT), job rotation,
mentoring, and coaching. Classroom method includes five techniques: lecture, discussion,
audio-visuals, experimental, and computer-based. Self-paced method incorporates paper-based
training, as well as computer-based training (Werner & DeSimone, 2009). Methods and
techniques can be mixed and matched, but should follow a particular design.
Instructional system design (ISD) models have the following qualities: systematic,
systemic, reliable, interactive, and empirical (Molenda, Pershing, & Reigeluth, 1996). ISD
models also have possible problem areas which are: gaps in how to implement, trainers do not
have adequate knowledge and skills as well as trainers are not properly applying the models, and
overproceduralization (Molenda, Pershing, & Reigeluth, 1996). ISD models suggest what to do
and when to do it, but less on how to do it (Molenda, Pershing, & Reigeluth, 1996).
ADDIE. ADDIE is an acronym for Analysis, Design, Development, Implementation,
and Evaluation (Molenda, 2003). This model is a linear process for instructional system design
29
(ISD) that is also interactive (Molenda, 2003). The ISD model most often depicted is seen in
Figure 3.
Peterson (2003) provides a framework that was used in planning an instructional design
course. This framework described the ISD ADDIE model in regards to phases. Those phases
are described as:
Analysis. Phase one, analysis, is conducted first. In the analysis phase, a needs
assessment is conducted to determine the needs of the target audience. Standards and
competencies are examined in order to establish trainees need. Workforce analysis is necessary
to identify instructional content.
Design. In this phase, trainers plan, research, and identify training objectives.
They also establish training methods and techniques. The analysis, done in phase one, is used in
this phase. Assessment is designed as well in order to make training meaningful.
Development. During Development, the results from the previous two phases are
used to develop training materials. "This transitional stage transforms the designer's role from
research and planning to production mode" (Peterson, 2003, p.231). The development phase
emphasizes three areas: drafting, production, and program evaluation. This phase allows the
trainer to develop or select their materials. Formative evaluation is conducted in order to ensure
that learning can happen from the materials.
Implementation. Implementation phase is when the training actually takes place.
The trainer uses the materials developed to implement the design. Formative evaluation is
conducted again in this phase, so that in the future the training can be adjusted.
Evaluation. Formative evaluation is conducted throughout all the phases, but
summative evaluation happens at the completion of the training program. During evaluation, the
30
trainer is solving problems and making necessary changes. Evaluation is an integral part to the
success of any training program.
IFigUre 3. ADDIE Model (Molenda, 2003).
Kirkpatrick's Four Level Evaluation Model. Training evaluation provides information
about the impact of the training process and also helps the trainer decide whether to continue or
change the training program. Donald L. Kirkpatrick created a four level training evaluation
model to determine training program effectiveness in the classroom and back on the job.
Reaction~ Level one evaluation. Evaluating reaction in a training program
"measures how those who participate in the program react to it" (Kirkpatrick, 1998, p. 19).
Kirkpatrick describes the reaction level as "the same as measuring the feelings of the conferees.
It is a measure of customer satisfaction" (Kirkpatrick, 1983). This evaluation is simple, should
happen immediately after the training occurs, preferably before the attendee's even leave the
training, and is based on attendee's like or dislike of the training program. The evaluation tool
should be short, no longer than one page, and have both closed and open-ended questions. The
closed-ended questions must have a standard scale and the open-ended questions must have
room for comments so the attendees can provide reasons why they evaluated the way they did.
31
Measuring the training program is important for a number of reasons: it is valuable feedback that
provides comments and suggestions for future trainings, it sends the message that the trainers
care and want the attendees to do well in their job, and it provides qualitative data that the trainer
can use to establish future performance standards. It is important for the trainer to know if the
attendees liked or disliked the training program because a "positive reaction may not ensure
learning, but negative reaction will almost certainly reduce the possibility of its occurring"
(Kirkpatrick, 1998, p 20).
Learning- Level two evaluation. The second level of Kirkpatrick's model is
learning. This stage of evaluation determines, "what knowledge, attitudes, and skills were
learned in the training program" (Kirkpatrick, 1983). Every training program needs to have
objectives and all learning objectives should be either about knowledge, skill, or attitude.
Evaluating learning is much more difficult and time consuming than evaluating reaction.
According to Kirkpatrick (1998, p. 40), the guidelines for evaluating learning are:
1. Use a control group if practical.
2. Evaluate knowledge, skills, and/or attitudes both before and after the program.
3. Use a paper-and-pencil test to measure knowledge and attitudes.
4. Use a performance test to measure skills.
5. Get a 100 percent response.
6. Use the results of the evaluation to take appropriate action.
This type of evaluation should happen at both the beginning and the end of the training program
in the form of written and hands-on examinations. It is best if this post-training examination can
be compared to a pre-test. The pre-test should be exactly the same as the post-training
examination, but given to the attendee at the beginning of the training program. Comparing pre-
32
test and post-test results lets the trainer know if knowledge, attitudes, and/or skills were learned
as a result of the training program. Learning and behavior evaluation go hand in hand. If the
trainer cannot observe behavior change, it can be concluded that minimal learning took place.
Be/tavior- Level t/tree evaluation. The third level of Kirkpatrick's model is on
the-job behavior change. Kirkpatrick defined this as "the extent to which students use and apply
what they have learned in their work" (Lee & Nelson, 2006). The trainer will also have to
encourage intrinsic rewards (inward feelings of satisfaction) and extrinsic rewards (outside
satisfaction for good behavior, i.e. verbal recognition, pay increase, or empowerment). Behavior
happens while on the job and cannot be effectively evaluated until six weeks to three months
after training. Evaluation can be in the form of interviews, survey questionnaires, or both
(Kirkpatrick, 1998). Six weeks to three months after the training program allows time for the
attendee to apply the learned information, the opportunity to change behavior as the attendee
feels comfortable, and/or allows the attendee to decide that they will continue to change the
behavior as a conclusion of positive results. It will also be important to survey not only the
attendees but also their immediate supervisor(s), the attendees' subordinates, and others who
observe the attendee's behavior (Kirkpatrick, 1998). To evaluate this level, it is important to be
in the attendees work environment, evaluate before and after the training program and repeat the
evaluation at appropriate times (Kirkpatrick, 1998). The purpose of this evaluation is to see the
extent to which training had a direct correlation to a positive change in attendee work behavior.
Results-Level four evaluation. The final level of evaluation in the Kirkpatrick
model is results. Results are business outcomes and include: "improved profit, reduction of
costs, reduction in turnover, and absenteeism," among many other operational examples
(Kirkpatrick, 1983). This type of evaluation is an organization's return on investment (ROI) and
33
answers the question: Was the training worth it? According to Kirkpatrick (1998, p. 61), the
guidelines for evaluating learning are:
1. Use a control group if practical.
2. Allow time for results to be achieved.
3. Measure both before and after the program if practical.
4. Repeat the measurement at appropriate times.
5. Consider cost versus benefits.
6. Be satisfied with evidence if proof is not possible.
Level four evaluation should occur no earlier than nine months to a year after completing the
training program. The trainer needs to consider all the factors that are involved in evaluating
results in order to receive the proper results for that particular training (Kirkpatrick, 1998). This
type of evaluation can be collected in a variety of ways, such as: profit, employee company
evaluation, and on the job evaluation. The important thing with this very challenging final
evaluation is that the trainer is collecting the correlating results with the material trained.
Kirkpatrick's four level evaluation model is both time-consuming and purposeful. Most
training programs usually have level one, while some training programs have level one and level
two. Few training programs complete through level three, and even fewer go so far as to
complete through level four. These levels require concepts, theories, and techniques described
specifically by Kirkpatrick for proper implementation (Kirkpatrick, 1998). In the words of
Kirkpatrick (1998) "evaluation is both a science and an art."
34
Chapter III: Discussion
With so much literature on Millennials, training, and learning styles, it is easy to be left
overwhelmed and confused. This study investigated the Millennial generation and how they
learn. This study acknowledged that organizations have many models for training but
specifically explored the ADDIE training model for its versatility as well as focused in on
Kirkpatrick's four level evaluation model. These two models along with literature on Millennial
learning styles will assist in answering a series of research questions.
Limitation
This study is qualitative and based on secondary resources that are dependent on the
accuracy of the data. The data may lack resources that have been peer reviewed (Karsnia, 2009).
Conclusions
This research investigated the Millennial generation and how they learn by answering
five research questions.
Q 1: Who are Millennials?
Millennials were born after 1980 and have a sense of entitlement. They are focused,
structured, and have strong ties to home life. They have parents like no other generation has had
before, because they are extremely involved and strong advocates for their Millennial children.
Millennials "are numerous, more affluent, better educated, and more ethnically diverse" (Howe
& Stauss, 2000, pA). They are multi-taskers who are immersed in technology and have an
unrealistic sense of failure. They believe and have been told that they can do anything they set
their minds to as long as they try hard. They are excellent negotiators. They thrive with
communication via technological avenues but can lack face to face interpersonal skills.
35
Millennials are entering the workforce in large numbers. They don't have the same
concept of workplace etiquette as organizations have seen in the past. Millennials prefer a work
environment that heavily involves team work, open-communication, and a flat-structured
organization. Millennials are misunderstood, and oftentimes, given a bad name. Millennials
have a very distinct attitude that can be perceived as narcissistic, but when handled correctly,
will thrive and become excellent workers.
Q2: What are Millennial generation learning styles?
Millennials respond well to andragogicallearning, where they are in control of their
learning. Millennials expect to be using technology while learning and that learning is a team
centered peer-to-peer activity. They are hands-on and prefer short lessons with minimal
interruptions. They appear to be multi-taskers, but when they are learning, they respond better to
face-to-face interaction and learn faster with minimal distractions. Millennials are not good
problem-solvers, and therefore, need to have that incorporated into their learning to continue
developing their skill set. Millennials need to have clear expectations that are laid out so they
know the what, the how, and the why. They respond well to reason. Millennials have an
adjustment period and are transitional learners.
Millennials are advocates for change and want their voices and opinions to be heard. It is
a function of their learning to be a part of change and will be more invested if they have assisted
in implementing change. Millennials need to have clear boundaries so they can focus in on
learning. It is helpful if they are provided with clear expectations, objectives, and policies on
proper communication. They thrive on communication, but communicate differently than other
generations that are currently in the workplace.
36
Q3: How do organizations adapt training models to Millennials?
Millennials like familiarity. Organizations can continue using instructional system
design (ISD) models, such as ADDIE, as long as they adapt a few things to Millennials.
Organizations can adjust their training models by including familiar teaching techniques, such as
Bloom's Taxonomy and andragogical theory, that Millennials recognize in order to help them
transition.
Training programs might think about increasing problem-solving as well as building in
realistic failure scenarios in delivery techniques, as well as utilizing the literature on helicopter
parents during the analysis phase. Millennials thrive on structure, boundaries, and technology
which are all components of a good ISD modeL
Organizations can also add a newcomers' orientation to their training model that is
specific for Millennials. The orientation will need to train on clear expectations, the structure of
the organization, and particular skill sets the organization needs in every employee. Millennials
also respond to self-created goals that are followed up with later.
Q4: How do organizations effectively evaluate Millennials after training to show improved
performance?
Kirkpatrick's four level evaluation model is a very effective tool that will work with
Millennials and their characteristics. They will enjoy providing their opinion during the
Reaction level, do a little negotiating during the Learning level, look forward to the follow up in
the Behavior level and finally be interested to know how the puzzle fits together during the
Results level. Millennials thrive on structure, and evaluation provides that needed structure.
Organizations will need to learn about allowing for some negotiation from Millennials
during the change in behavior process. It is a technique they use to learn and communicate.
37
Lastly, organizations should allow Millennials to do personal goal setting. Millennials may set
unrealistic goals, but it is a good activity for them to evaluate themselves.
Q5: What are some recommendations for training the Millennial generation?
• Organizations who hire Millennials need to think about how they are going to address
parents. They could opt to include parents either a little or a lot. Organizations will need
to decide how they are going to handle parents that do try to "get involved" in their
Millennials workforce experience.
• Organizations will see happier and more dedicated Millennial employees if they can
assist Millennials in "buying into" the organization. Millennials want to be part of "the
group" and so will be dedicated employees ifthey buy into the organization's values and
mlsslOn.
• Millennials are optimistic by nature and often times do not understand failure.
Organizations can use this to their advantage.
• Millennials adapt quickly to technology, therefore using technology, such as computer
based agents, is easy for Millennials to adapt to and learn from.
• Millennials work well in team-based working environments. This can be created face-to
face, but Millennials will also respond well to virtual environments. Trainers may have
to unlearn what comes naturally to them in order to adapt. Trainers can adapt the idea
that Dede (2005) offers, which is to co-design, co-instruct, provide guided learning-by
doing pedagogies, and assessment beyond tests and papers.
• Organizations may find it helpful to study current teaching models, such as the revised
Bloom's Taxonomy Model (see Appendices) to assist in transitioning Millennials into the
training world.
38
• Organizations may want to reconsider how they presently train supervisors of
Millennials. Millennials are better workers when they have a "bond with their boss".
This is often unfamiliar territory for supervisors.
• Millennials are often misunderstood by other generations. Providing support in the way
of education to those Millennial colleagues may be helpful.
• Trainers of Millennials might think about creating new-hire training. This training would
pay close attention to Millennial characteristics and provide a creative and effective
learning environment that corresponds with the organizations goals, values, and
environment. This training could help prevent typical Millennial generation downfalls in
the workplace. Using Kirkpatrick's four level evaluation model will assist in determining
if this new-hire training is effective and worthwhile. Millennials will respond well to the
follow-up that this model requires.
• Provide opportunities for Millennials to do personal goal setting and then revisiting those
goals to see achievements or areas of improvement, growth, and education.
Recommendations
Millennials are a complex generation but they are here to stay. They are new to the
workforce and much research on them is still ongoing. The researcher recommends continued
literature review on the topic of Millennials and training. Because the existing literature is
general, organizations would benefit from conducting their own survey and research to narrow
the literature down. The information gathered would be organization specific instead of general,
thereby being applicable immediately.
39
References
akashic2007 [Youtube user]. (2007, May 01). Helicopter Parents [Video file]. Retrieved from
http://www.youtube.com/watch?v=A5IkllhlzqY
Alsop, R. (2008). The trophy kids grow up: How the millennial generation is shaking up the
workplace. San Francisco, CA: Jossey-Bass.
Anderson, L. W., Krathwohl, D. R., Airasian, P. W., Cruikshank, K. A., Mayer, R. E., Pintrich,
P. R., Raths, J., Wittrock, M. C. (2001). A taxonomy/or learning, teaching, and
assessing: A revision o/bloom 's taxonomy 0/ educational objectives. New York, NY:
Addison Wesley Longman, Inc.
ConnectWithKids. (2009, November 11). Helicopter Parents [Video file]. Retrieved from
http://www.youtube.com/watch?v=kjLSyKGsq-4
Connellan, T. K. (2003). Bringing out the best in others! 3 keys/or business leaders, educators,
coaches and parents. Austin, TX: Bard Press.
Dede, Christopher. (2005). Planning for neomillenniallearning styles. EDUCA USE Quarterly,
28(1), 7-12.
Dictionary.com. (2010). Learning styles. Retrieved December 14,2010, from
http://dictionary .reference.com!
Farlex, Inc. (2010). Pedagogy. Retrieved November 28,2010, from
http://medical-dictionary.thefreedictionary.com!
Hanna, (2009). New tactics needed to train Gen Y. Travel Agent, 334(11),2.
Howe, N, & Strauss, W. (2000). Millennials rising: The next great generation. New York, NY:
Vintage Books.
Is your firm ready to make learning high-tech and fun? (2007, August). Compensation &
40
Benefits for Law Offices, 7(8), 1-15.
johnbirtwistle. (2008, January 12). Helicopter Parents Dr Paul Redmond - University of Liverpool
[Video file]. Retneved from http://www.youtube.com/watch?v=oEIgDEFSqoE
Karsnia, E.J. (2009). Best practices for employee engagement. (Unpublished Master' s thesis).
Retrieved from http://stolib.wisconsin.edu
Kirkpatrick, D. L. (1983). A Practical guide for supervisory training and development. (2nd ed.).
Reading, MA: Addison-Wesley Publishing Company.
Kirkpatrick, D. L. (1998). Evaluating training programs: The four levels. (2nd ed.).
San Francisco, CA: Berrett-Koehler Publishers Inc.
Knowles, M. S. (1975). Self-directed learning: A guide for learners and teachers. New York,
NY: Association Press.
Knowles, M. S. (1996). Adult learning. In R. L. Craig The ASTD training and
development handbook: A guide to human resource development (4th ed., pp. 253-265).
New York, NY: McGraw-Hill.
Knowles, M.S., Holton, E.F., & Swanson, R.A. (1998). The adult learner. (5 th ed.).
Houston, TX: Gulf Publishing Company.
Krippendorff, K. (1980). Content analysis: an introduction to its methodology. Beverly Hills,
CA: Sage.
Lee, H. D., & Nelson, O. W. (2006). Instructional analysis and course development. Homewood,
IL: American Technical Publishers, Inc.
McAlister, A. (2009). Teaching the Millennial Generation. American Music Teacher, 59(1), 13-
15.
Merriam-Webster, IC. (2010). Gaming. Retrieved November 28,2010, from
http://www.merriam-webster.comldictionary
Merriam-Webster, IC. (2010). Organization. Retrieved November 20, 2010, from
http://www.merriam-webster.comldictionary
Merriam-Webster, IC. (2010). Taxonomy. Retrieved December 12,2010, from
http://www.merriam-webster.comldictionary
41
Miles, M.B., & Huberman, AM. (1994). Qualitative data analysis: An expanded sourcebook
(2nd ed.). Thousand Oaks, CA: SAGE Publications, Inc.
Molenda, M. (2003). In search of the elusive ADDIE modeL Pelformance Improvement, 42(5),
34-36.
Molenda, M., Pershing, 1. A, & Reigeluth, C. M. (1996). Designing instructional systems. In R.
L. Craig, The ASTD training and development handbook: A guide to human
resource development (4th ed., pp. 266-293). New York, NY: McGraw-Hill.
Overbaugh, M. C., & Shultz, L. (n.d.). Bloom's tCL'(onomy. Retrieved from
http://www.odu.eduieduc/roverbauiBloomlblooms_taxonomy.htm
Paulsen, M. B. (1999). How College students learn: linking traditional educational research and
contextual classroom research. The journal of staff, program and organizational
development, 16(2), 63-71.
Peterson, C. (2003). Bringing ADDIE to life: Instructional design at its best. Journal of
Educational Multimedia and Hypermedia, 12(3), 227-241.
Robbins, A, & Wilner, A (2001). Quarterlife crisis: The unique challenges of life in your
!Yventies. New York, NY: Jeremy P. Tarcher/Putnam.
Strauss, W., & Howe, N. (1991). Generations: The hist01yof America'sji.lfure, 1584 to 2069.
New York, NY: William Morrow.
42
Tapscott, D. (1998). Growing up digital: The rise of the net generation. New York, NY:
McGraw-Hill.
Terenzini, P.T. (1999) Research and practice in undergraduate education: An never the twain
shall meet? Higher Education, 38(1),33-48.
Twenge,1. M. (2006). Generation me: Why today's young Americans are more confident,
assertive, entitled-and more miserable-than ever before. New York, NY: Free Press.
Tyler, K. (2008, January 1). Generation gaps: Millennials may be out of touch with the basics of
workplace behavior. HRMagazine, 53(1), 69-72.
USCMarshall. (2008, April 17). The Millennial Generation and the Enterprise [Video file].
Retrieved from http://www.youtube.comlwatch ?v=q Vr YEcGeHW s
Virtual reality. (2010, December 17). In Wikipedia, The Free Encyclopedia. Retrieved
December 19, 2010, from
http://en.wikipedia.org/w/index.php?title=Virtual_reality&oldid=402872275
Werner, 1. M., & DeSimone, R. L. (Ed.). (2009). Human resource development (5 th ed.).
Mason, OH: South-Western Cengage Learning.
Windham, C. (2007, January 16). What Net Gen students say. Retrieved from
http://net.educause.edu/ir/library/pdfIELIWEB071.pdf
YouTube.com. (2010). YouTube. Retrieved December 14,2010, from http://www.youtube.coml
43
Appendix A: The Taxonomy Table (Anderson et aI., 2001)
I The Cognitive Process Dimension
I
The Knowledge 1. 2. 3. 4. 5. 6.
Dimension Remember Understand Apply Analyze Evaluate Create
A. Factual Knowledge
B. Conceptual Knowledge
C. Procedural Knowledge
D. Meta-cognitive Knowledge
44
Appendix B: The Knowledge Dimension (Anderson et aI., 2001)
BA. Knowledge of classifications and categories
BB. Knowledge of principles and generaliza tions
Be. Knowledge of theories, models, and structures
CA. Knowledge of subject-specific skills and algorithms
Ca. Knowledge of subject-specific techniques and methods
Ce. Knowledge of criteria for determining when to use appropriate procedures
DA. Strategic knowledge
DB. Knowledge about cognitive tasks, including appropriate contextual and conditional knowledge
De. Self-knowledge
Periods of geological time, forms of business ownership
Pythagorean theorem, law of supply and demand
Theory of evolution, structure of Congress
Skills used in painting with water colors, whole-number division algorithm
Interviewing techniques, scientific method
Criteria used to determine when to apply a procedure involving Newton's second law, criteria used to judge the feasibility of using a particular method to estimate business costs
Knowledge of outlining as a means of capturing the structure of a unit of subject matter in a text book, knowledge of the use of heuristics
Knowledge of the types of tests particular teachers administer, knowledge of the cognitive demands of different tasks
Knowledge that critiquing essays is a personal strength, whereas writing essays is a personal weakness; awareness of one's own knowledge level
45
Appendix C: The Cognitive Process Dimension (Anderson et aI., 2001)
CATEGORIES
& COGNITIVE ALTERNATIVE
PROCESSES NAMES DEFINITIONS AND EXAMPLES
1.1 RECOGNIZING Identifying Locating knowledge in long-term memory that is consistent with presented material (e.g., Recognize the dates of important events in U.s. history)
1.2 RECALLING Retrieving Retrieving relevant knowledge from long-term memory (e.g., Recall the dates of important events in U.s. history)
r-,~~~~~~~~~~~~~~--~~~ /,.:, ':,e:> >;;,': ':Y'>:;'(/;;: ::: . " ... , .. ·':·>;;,:;';;';:<;5:;::;';>.;;;,:;;:,:;~;. ;:;::;';;;;:t;';:.j:;5/<i::(;;~;:{,;<~;:~>i~;;;~::; ·:2~·':y~.DER~:r~"'~~lWt:rU<ct1l;l~~ni!.1g!fr~m~ns.~t:4~q;p:C1),il~w~s.age!)fmS#1f:iWg$!~J!&,t;i~~ij.tW.g:,;,:~:: ;: ..• ,,:;:,,;;.,. /:;.::,gr,apflie:komri~U1W~ti()n/; '<:'A;;~:;~":;<;;\ :>;.)/::'", <,>,~::;:;>,::;>.;;>;:;:;>;.: 2.1 INTERPRETING Clarifying,
paraphrasing, representing, translating
2.2 EXEMPLIFYING Illustrating, ins tan tia ting
2.3 CLASSIFYING Categorizing, subsuming
2.4 SUMMARIZING Abstracting, generalizing
2.5 INFERRING Concluding, extrapolating, interpolating, predicting
2.6 COMPARING Contrasting, mapping, matching
2.7 EXPLAINING Constructing models
Changing from one form of representation (e.g., numerical) to another (e.g., verbal) (e.g., Paraphrase important speeches and documents)
Finding a specific example or illustration of a concept or principle (e.g., Give examples of various artistic painting styles)
Determining that something belongs to a category (e.g., Classify observed or described cases of mental disorders)
Abstracting a general theme or major point(s) (e.g. Write a short summary of the event portrayed on a videotape)
Drawing a logical conclusion from presented information (e.g., In learning a foreign language, infer grammatical principles from examples)
Detecting correspondences between two ideas, objects, and the like (e.g., Compare historical events to contemporary situations)
Constructing a cause-and-effect model of a system(e.g., explain the causes of important 18th Century events in France)
~~-:-.~. '~~~CC-.-'-:"";--:' -;_"-"--:.'-. -., -,,-, 7::\:':-;O:.~':-">_';~';-c. '-{h:7. -,:,:-: ·C-;-~-.-:-f,--~~ " ~'./"·,~~:_<~~~:_I>:.,,. __ ,~":;'_ <~ ",!/".:<"" <:" '/:;'..-',' ; ,<! ",',~,. "", , ";~' >~.:~;:~;
~.'>A~.PLv~CatrYB~t9r;;1l$e ~prpcedwe.it\~.g~v~n$ltq~tign\:,;:;.), .. :~:;;,·~·;:;·.:;.:·,~;~:.I;;:/::~l(:.·J;::iiiD',i:ff~! 3.1 EXECUTING Carrying out Applying a procedure to a familiar task (e.g., Divide one
whole number by another whole number, both with multiple digits)
3.2 IMPLEMENTING Using Applying a procedure to an unfamiliar task (e.g., Use Newton's Second Law in situations in which it is appropriate)
46
Appendix C: The Cognitive Process Dimension continued (Anderson et aI., 2001)
CATEGORIES
& COGNITIVE
PROCESSES
4.1 DIFFERENTIATING Discriminating, dis tinguishing, focusing, selecting
4.2 ORGANIZING Finding
4.3 ATTRIBUTING
5.1 CHECKING
5.2 CRITIQUING
PLANNING
PRODUCING
coherence, intergrating, outlining, parsing, structuring
Deconstructing
COOl'dina ting, detecting, monitoring, testing
Judging
Designing
Constructing
Distinguishin.g relevantfr()tri irrelevi;ll1t parts or ill!portant from ununportantparts of presented material (e,g., Distingtrish between relevant and irrelevant numbers in a mathematical word problem)
Determining how elements fit or function within a structure (e.g' l Structure evidence in a historical description into evidence for and against a particular historical explanation)
Determine a point of view, bias, values, or intent underlying presented material (e.g., Determine the point of view of the author of an essay in terms of his or her political perspective)
Detecting inconsistencies or fallacies within a process or product; determining whether a process or product has internal consistency; detecting the effectiveness of a procedure as it is being implemented (e.g., Determine if u scientist's conclusions follow from observed data)
Detecting inconsistencies between C1 product and external criteria, determining whether a producl has external consistency; detecting the appropriateness of a procedure for a given problem (e.g., Judge which of nyo methods is the best way to solve a given problem)
Coming up with alternative hy}iotheses based on criteria (e.g" Generate hypotheses to account for an observed phenomenon)
Devising a procedure for accomplishing some task (e.g., Plan a research paper on a given historical topic)
a product (e.g., Build habitats for a specific