Recognising your next strategic · Recognising your next strategic drivers Presentation to NZ Wood...
Transcript of Recognising your next strategic · Recognising your next strategic drivers Presentation to NZ Wood...
Recognisingyour next strategic driversPresentation to NZ Wood Manufacturing ConferenceToni BrendishChief Executive Officer, Westland Milk ProductsApril 2019
Agenda
1. Who is Westland Milk Products?2. Strategic drivers or challenges?
• Food regulatory changes in China• Protecting NZ water ways • Commoditisation• Consumer preferences
Who is Westland?
China tightened its Food Safety Law in 2015
Making regulations work in our favour
The Sustainable Dairying: Water
Accord introduced
De-risking and getting ahead of the game
• Friend of the water accord
• Development of FarmEx• Be ahead of the next regulations
• Helping farmers, not policing• Environmental stewardship
More commoditisedmarkets
Looking at things differently
90% commodities
80% Commodities
10%Valueadd
20%Valueadd
$$
Consumer preferencesare changing dramatically
West Coast LocationFertile soils/high rainfall &
sunshine hours
Farming ExcellenceEthical Framing Practices
Generational IP
NZ Inc. Brand StoryEnvironmental stewardship, trusted
regulatory framework
Our SizeEnables innovation & agility that
larger players cannot
BioavailableProtein ContentFunctional Fat
ResponsibleAccountablePlant-Based
No AllergensControversy Free
Back-To-Basics
Grass-Fed | A2Traceability | Non-GMO
Environmental Stewardship
Functional Environmental Free From Claim Provision
Key
Tren
ds
Our Strategy Differentiated products that leverage our heritage and location
Our Purpose Nourishment made beautifully for generations
On-trend adaptability
Recognising opportunities to differentiate
1. Micro segmentation required2. Macro learning opportunities3. IP that can be shared4. Don’t force it
Thank you.