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Reckitt Benckiser Launches Dettol Re-energize Soap

Energize your day with zesty orange fragrance combined with Dettol protection

New Delhi, xx January, 2012:

www.rb.com/in

Dettol, a Power brand from the portfolio of Reckitt Benckiser has come up with new Dettol Re-

energize soap with the freshness of orange and Dettols trusted germ protection. The unique

formulation not only protects you against germs but also leaves you feeling healthy, fresh and re-

energized.

Consumers are always looking for a unique aspect within their daily regime, some special freshness

that brings a special energy in everyday life. Mr. Chander Mohan Sethi, Senior Vice President

South East Asia, Reckitt Benckiser, adds Innovation is key at Reckitt Benckiser, and our aim is

to provide the consumer new formulations and new products every single time. Dettol Re-energize is

another offering from Dettol that I am confident would not only provide the Dettols trustedprotection from germs to its users but also keep them refreshed and energized everyday.

Dettol Re-energize is an ideal soap for the entire family whose zesty Orange fragrancemakes leaves

you feeling fresh and re-energized apart from its unique formulation that gives superior protection

against germs.

About Dettolwww.dettol.co.in Dettol is a Power Brand of Reckitt Benckiser and has stood for Trusted

Protection in India since 1933. The brand is endorsed by the Indian Medical Association and has

consistently been voted as one of Indias Most Trusted Brands (ORG Marg Brand Equity Survey).

About Reckitt Benckiser:For more information visitwww.rb.com/in

Reckitt Benckiser (RB) is a world leader in household, health and personal care.

It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has

quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories,

driven by an exceptional rate of innovation typically about a third of net revenue comes from

http://www.rb.com/inhttp://www.rb.com/inhttp://www.dettol.co.in/http://www.dettol.co.in/http://www.rb.com/inhttp://www.rb.com/inhttp://www.rb.com/inhttp://www.rb.com/inhttp://www.dettol.co.in/http://www.rb.com/in

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innovations launched in the prior 3 years. It has a strong portfolio led by 19 global powerbrands

which are: Finish, Lysol, Dettol, Vanish, Woolite, Durex, Calgon, Airwick, Harpic, Bang, Mortein,

Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex, Scholl and Frenchs, and they account for

69% of net revenue.

RB people are at the heart of the companys success. They have an intense drive for progress and

action and a desire to outperform wherever they focus, including in CSR where the company has

the most ambitious corporate responsibility programme in the industry through its Carbon 20

initiative.

Headquartered in the United Kingdom, the company employs about 27,000 people worldwide,

with operations in over 60 countries and sales in almost 200 countries.

For further information please contact: Integral PR

Rakesh Kumar Jha: 9873904595,rakesh@integralpr.com

Sushila Ahlawat: 9999395952,sushila@integralpr.com

mailto:rakesh@integralpr.commailto:rakesh@integralpr.commailto:rakesh@integralpr.commailto:sushila@integralpr.commailto:sushila@integralpr.commailto:sushila@integralpr.commailto:sushila@integralpr.commailto:rakesh@integralpr.com