Recipe for Recruiting Success: Serve Up a Compelling Employment Brand with Glassdoor, Jobvite and...
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Recipe for Recruiting Success:Serve Up a Compelling Employment Brand
Marie NormanDirector, Talent AcquisitionJuly 31, 2014 11am PT / 2pm ET
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Information provided in this presentation is general in nature, is provided for informational purposes only, and should not be construed as investment advice. Views and opinions of the speaker are expressed as of the date of the recording, and do not necessarily represent the views of Financial Engines. Any such views are subject to change at any time based on market or other conditions. Financial Engines disclaims any liability for any direct or incidental loss incurred by applying any of the information in this presentation. Consult your tax or financial advisor for information concerning your specific situation.
Agenda❶ Why Employment Brand Matters
• Differentiate yourself• Who is your audience• Know what others are saying• Define and work towards your objective
❸ Where Do We Go From Here? • Create agent/ambassador culture• Be mobile friendly• Drive employee reviews - Social media sites (LinkedIn, Twitter, Glassdoor)• Stay connected and network
❷ Establishing Your Brand• Build story• Key partnerships• Tools & resources
Because recruiting is all we do, Jobvite uniquely understand the demands of your role and developed a solution to increase overall effectiveness.
Viral. Collaborative. Intelligence.Social.
40M Jobseekers / 250K+ Jobs
Source: Jobvite, 2014
Most trusted and transparent place for today’s candidates to search for jobs and
Member growth over 5 yrs
48%of job seekersuse Glassdoor
(Source: Software Advice, Jan 2014)
• Founded in 1996 by a Nobel Prize-winning economist
• Personalized, independent investment management and advice through the workplace
using proprietary, scalable technology• Offered to 9.1 million participants• Serves 149 of FORTUNE 500 companies• Manages 778,000 accounts worth $92 billion• Half of members have balances less than $54,000
Source: Financial Engines Data Warehouse as of March 31, 2014
❶ Why Employment Brand Matters
What is an Employer Brand?
“A set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”
“Name, term, design, symbol, or any other feature that identifies one product from others”
“To impress indelibly”
Who is Your Audience?
Know What People Are Saying
of job seekerssay that employee ratings
and reviewsare influential when
deciding whereto work
of job seekersare more likely tovisit a company’s
career site after they view its profile and
of job candidatesread online reviews
before formingan opinion about
Glassdoor Site Survey , Oct 2013.
Engaging Your Employees
14% - Feedback & Reviews
52% - Family & Friends
5% - Company Website
2% - Recruiter
(Harris Interactive, Jan 2012, survey commissioned by Glassdoor).
Define & Work Towards Objective Attract, engage, and retain talented candidates and employees
Sends the right message to the right candidate at the right time!
Build a relationship and establish a connection
Project a positive image of your organization as a “great place to work”
Foster employee commitment and understand company value proposition and goals
❷ Establishing Your Brand
Build Your StoryWhat are key points to
convey to your audience?
What do you want them to remember?
Highlight milestones, accomplishments, unique
Be transparent with pros and cons.
2 Tell It
Identify & leverage different communication
Keep tone simple & memorable.
Story Development (Tools & Resources)
❸ Where Do We Go From Here?
Create excitement and involvement
Create ‘Brand Agent’ Culture
Identify and nurture relationships with internal & external
followers committed to the brand.
Incent, reward and acknowledge brand
Solicit and collect feedback on what others think about
Generate action plans.
Promote culture to new followers
(new hires, customers,
Mobile Recruiting FriendlyWhy Do It?
said they will use mobile devices to search for jobs atleast once a week
of career sites donot support a mobile
option to applyfor a job
of employees who planned to look for
new jobs in the next12 months cited their
mobile devices as critical job-search
toolsGlassdoor and iMomentus Survey 2014
Drive Employee Reviews Leverage Social Media (LinkedIn, Twitter, Glassdoor) to introduce and promote
your brand to passive & active jobseekers.
Encourage employees and candidates to submit reviews on ,
“like” you on , tweet or favorite you on .
Stay Connected & Network
Build talent community groups
Make sure they know the elevator pitch (story)
Keep in touch with candidates (coffee mtgs, blog updates, mixers, etc.)
Promote stories of your company & employees
Foster, reward & recognize ambassadors & agents