173+ 128 7.5 40 0.5 35173+ 128 7.5 40 0.5 35

RECHARGE

CARDS

• Ads on the physical

cards used by

subscribers to recharge

by scratching

• Available as full-

size, half size, half size

card

• For reaching rural

areas/ visually literate

consumers

• As a scratch card/

redemption device for

consumer promotions

• As a collectible

• As a freebie on the

advertised brand‟s SKU

• 390 mn per month • By circle – and

therefore by language

• By denomination

FULL SIDE AD

REARFRONT

FRONTREAR

HALF SIDE AD

HALF SIZE CARD

Nearly 400 mncards exchange hands monthly

Immersive and innovative branding opportunity

- Innovation : Scratch panel printed on the same side as brand message to ensure the message is is looked at for a fair duration while the recharge is being done

Can be used as a redemption device

FULL SIDE AD

REARFRONT

FRONTREAR

HALF SIDE AD

HALF SIZE CARD

Nearly 400 mncards exchange hands monthly

Immersive and innovative branding opportunity

- Innovation : Scratch panel printed on the same side as brand message to ensure the message is is looked at for a fair duration while the recharge is being done

Can be used as a redemption device

FULL SIDE AD

REARFRONT

FRONTREAR

HALF SIDE AD

HALF SIZE CARD

Nearly 400 mncards exchange hands monthly

Immersive and innovative branding opportunity

- Innovation : Scratch panel printed on the same side as brand message to ensure the message is is looked at for a fair duration while the recharge is being done

Can be used as a redemption device

mediaapproach

WHAT WHY HOW MANY WHO,WHERE,WHEN

PDFaid.Com#1 Pdf Solutions