Recent _ Consumerism

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    ` The Rebirth of consumerism occurred in 1990s

    after its decline in 1980s.

    Four Major issues have dominated Attention of

    consumer activists, government and Business,they are :

    1) The Environment

    2) Health Claims

    3) Advertisements Issue4) Right to Privacy of Information

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    ` Voluntary Organization in Interest of Consumer Education (VOICE)` Consumer Care Society` Bombay Telephone Users' Association` Citizen consumer and Civic Action Group (CAG)` Grahak Sahayak

    ` Consumer Guidance Society of India` All India Chamber of Consumers (AICOC)` Consumer Coordination Council` Akhil Bhartiya Upbhokta Congress` Consumer Unity and Trust Society` Consumer Rights Education & Awareness Trust (CREAT)` Rajkot Saher/Jilla Grahak Suraksha Mandal` Upbhokta Sanrakchhan & Kalyan Samiti` Upbhokta Margdarshan Samiti "UMAS"

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    ` 1990s has seen greater enforcement on

    environmental controls and new initiative to

    promote a cleaner environment.

    ` Since increase in literacy level and knowledge toconsumers in India , has led companies to

    produce environmental friendly products and

    Government has made mandatory rules for

    companies to work toward the same.

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    ` Second issue that has generated consumer

    activism in 1990s is concern with health claims on

    foods. Changing lifestyles have led to anincreases focus on health and nutrition. Now,

    Consumers are more aware of health and nutrition

    in ads and on packages.

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    ` The Third Major issues that is receiving increasingattention from consumer activitist and governmentis Ethical Advertisement and advertisement toChildren's.

    ` The basis of this concerns is to study thatadolescents are more prone to get effected byadvertisements then others

    ` And another aspect is right to suit against theadvertisement claiming wrong information.

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    ` Advertising Standards Council of India (ASCI) (1985)has adopted a Code for Self-Regulation in Advertising.

    ` It is a commitment to honest advertising and to faircompetition in the market-place.

    ` It stands for the protection of the legitimate interests of

    consumers and all concerned with advertising -advertisers, media, advertising agencies and others whohelp in the creation or placement of advertisements.

    ` Fewer false, misleading claims` Fewer unfair advertisements

    ` Increasing respectability

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    ` Godrej Sara Lee Ltd(*) (GoodKnight Aerosol) Chutti TV

    ` Aerosol as a fragrant and theactors are inhaling it.

    ` This is highly objectionable asone must not inhale apesticide even if it is safe.

    ` The cannister for the aerosolresembles that of `Hit sprayfor cockroaches and otherpests. These insecticides arefar more dangerous andshould not be inhaled directly.

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    ` Reliance CommunicationsLtd(*) (Reliance CDMA)

    ` Cartwheel CreativeConsultancy

    `

    all calls made on the net(Reliance to Reliance) areunlimited.

    ` the unlimited calls arerestricted to a Fair Usage cap

    of 2700 minutes that areapplicable to the On-net callingto prevent any abuse due tocommercial use.

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    ` Bajaj Allianz Life Insurance CoLtd

    ` (Bajaj Allianz Shield Plus)

    ` Bajaj Allianz makes acomparison with a FixedDeposit in any Bank, in ataunting and indecent manner,as if Fixed Deposit has nomerits for a client and is notworth.

    `

    This is not correct since theFixed deposit done for aperiod of 5 years and abovequalify for Income tax benefitunder section 80 (C)

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    ` Another issue that has received attention from consumeradvocates in the 1990 is the right to privacy. In the last 10years , with availability of computer and access to internets, companies can merge various data from sources such ascredit cards, Telephone bills, shopping redemptions, etc.

    ` For example, A customer renting a Car from Hertz mightget letter from Ford about car information

    ` The problem here is that all this is done without CustomerConsent

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