Recap: dd:IMPACT "The Design Edition by space150
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Confidential and Proprietary space150 ©2014
Transcript of Recap: dd:IMPACT "The Design Edition by space150
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
MOBILE APP DESIGN
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Long-form content is outperforming on mobile.
KEY TAKEAWAYS
Content will be produced, directed, and edited for smartphone viewing.
Confidential and Proprietary space150 ©2014
Unbundling is a good idea.
KEY TAKEAWAYS
Creates a more focused and robust experience. Also, app discovery is broken.
Confidential and Proprietary space150 ©2014
Play to the strengths of the platform.
KEY TAKEAWAYS
The web sucks on your phone. And what about emerging platforms? (Watch, Glass)
Confidential and Proprietary space150 ©2014
“ If you forsake mobile in order to preserve the web, then you
are looking backwards.
Confidential and Proprietary space150 ©2014
PHYSICAL DESIGN IN A CONNECTED WORLD
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Confidential and Proprietary space150 ©2014
Share quickly and early.
KEY TAKEAWAYS
Push it out to something real as fast as possible.
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“No-look feedback.”
KEY TAKEAWAYS
Physical’s point of difference over digital.
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“ The process is all about
collaboration. We're going to collaborate to solve complex
problems in the future.
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CREATING IN THE CLOUD
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Confidential and Proprietary space150 ©2014
Collaboration speeds up production.
KEY TAKEAWAYS
Photoshop meets Google docs.
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“ It's a crime against the creative community not to fully leverage
the power of the cloud.
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CONTENT DESIGN
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Confidential and Proprietary space150 ©2014
Let the content determine the layout of the page.
KEY TAKEAWAYS
Also, share everywhere, not just on the homepage. Also, infinite scroll or not? It’s a toss up.
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“Advertorial.”
KEY TAKEAWAYS
Native advertising can excite the reader and the brand.
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“ It's not how many views.
It’s how people spend time with it.
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MULTI-DEVICE GAME DESIGN
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Confidential and Proprietary space150 ©2014
The actual play of the game tells the story.
KEY TAKEAWAYS
A unique narrative every time for every player.
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“Transmedia design.”
KEY TAKEAWAYS
Meet them where they are. But there is room for improvement in multi-screen narrative.
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“ There's still space for indie
developers who are trying to create something real and not
exploit their users.
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CLOSING KEYNOTE
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Confidential and Proprietary space150 ©2014
Stay inspired. Be honest. Keep pushing.
KEY TAKEAWAYS
Making great things is hard.
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“ You can look at something
and ‘good-enough’ it, but that’s not going to work out.
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Compiled by: !
Jon Hsu & Ollie Bauer Desigers, space150
