Rec Presentatie 090324
Transcript of Rec Presentatie 090324
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Frederik de WachterTagger.fm applicatie:twitter:blog:
http://tagger.fmhttp://twitter.com/taggerfmhttp://corporate.tagger.fm
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“Music itself is going to become like running water”
So it's like, just take advantage of these last few years because none of this is ever going to happen
Quote
It's terribly exciting. But on the other hand it doesn't matter if you think it's exciting or not; it's what's going to happen.”
David Bowie 2002
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> MuziekMediaMobielWat wil de fan?Over Tagger.fm
Menu
1994 2009
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Muziek Evolutie
www
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Controle kwijt?Muziek
Delen
0M
200M
400M
600M
800M
1995 2000 2005 2010 2015
CD Download
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Muziek Hoe ontdekken?
14-17 18-26 26+
0
1
2
3
4
Radio TV Online Vrienden Uitgaan
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Ontdekken wat speelt er? onthouden
Filteren
zoeken aanbevelingen
Muziek Wat wil de fan?
Filter
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"Music is more important than any other type of content that we have."
Google vice president of content David Eun Midem ʻ09
Video
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De fan wil delen, www
Door overaanbod zijn zoekfuncties en
filters belangrijk
Video steeds populairder
Muziek Conclusie
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Muziek
> MediaMobielWat wil de fan?Over Tagger.fm
Menu
1994 2009
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Radio
TV
Internet Social media
Media Evolutie
1-11994 2009
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Praten Publiceren Microbloggen
Sociaalnetwerken Delen
Sociale mediaMedia
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Media Online advertentie
0M
5M
10M
15M
20M
25M
2000 2001 2002 2003 2004 2005 2006 2007 2008
PricewaterhouseCoopers LLP - Situatie in VS in $
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Media Wat wil fan?
Betrokkenheid
participerenmening geven
Controle
produceren (blog, radio, remix, foto...) Samenwerken
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Media Status update
Sociaal
Bart tagged concert AC/DC - Highway to hell at RadioX - “Super nummer!”
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CommunityMedia
Open
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Sociale netwerkenMedia
1. MNM + facebook login
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Fan beslistMedia
Vertrouwen
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Bouw 1-1 relatie uit met doelgroep of fans
Samenwerken is van sleutelbelang
Aantal Status updates groeien snel, fan is sociaal
Open visie voor uitwisseling van content, bezoekers en applicaties
Media Conclusie
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MuziekMedia
> MobielWat wil de fan?Over Tagger.fm
Menu
1994 2009
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Mobile Evolutie
Persoonlijk
1994 2009
Radiogolven
GSM
SMS Mobiel internet
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Mobile
Context
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Mobile Feedback
Interactie
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Mobile Adverteren
Mobile advertising continues to grow rapidly even in the recession and will almost double between last
year and next year.
JPMorgan says, feb 19th 2009
Groei
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Mobile
Bezit mobiel
Toegang tot mobiel internet
Gebruikt mobiel internet
Betaalt met mobiel
neemt foto’s met mobiel
neemt video op met mobiel
Luistert naar muziek op mobiel
Luistert radio met mobiel
0% 25% 50% 75% 100%
Wel Niet
Wat wil de fan?
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Meest persoonlijk kanaal
context gerelateerd, altijd en overal inspelen op situatie
Directe (inter)actie, leer de fan kennen
Mobile Conclusie
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MuziekMediaMobiel
Wat wil de fan?Over Tagger.fm
Menu
1994 2009
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Beleving op maatFan
Fan wil alles, altijd en overal (www)
Fan wil video
Fan heeft nood aan filters
Fan wil geadviseerd worden binnen context
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Fan
Bouw aan 1-1 relatie en leer fan kennen
Wees Open en overal. Minder controle, wel compensatie. Samenwerken en samen winnen
Denk mobiel en bereik iedereen
Speel in op juiste context
Enkele tips
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MuziekMediaMobielWat wil de fan?
Over Tagger.fm
Menu
1994 2009
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Muzikale beleving
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1.Impuls om te taggen = bookmarken
2.Zend SMS
3.Ontvang SMS (met song info en URL)
4.Verleng/vergroot de beleving
Tag mobiel
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Krijg vrije content
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Open. Overal
JIJ
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ClipChannelOveral
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Samen taggen
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Frederik de WachterTagger.fm applicatie:twitter:blog:
http://tagger.fmhttp://twitter.com/taggerfmhttp://corporate.tagger.fm