Rebranding ”Waste”

2000

Population in Cities

2030

Population in Cities

2050

Population in Cities

Our Research

What does “waste” mean to you?

Smelly

Annoying

Useless

Dirty

Truck

Bin Man

TIMELINE

What “waste” should mean to you?

Resource

Opportunity

Entrepreneurship

Innovation

Profitability

New Materials

Change Making

Shanghai C & D – An Urban Mine

Building Destruction

Huanwei(Government Contractor)

Large Collection Point

Informal Entrepreneur

Small Collection Point

Processing Centre

Landfill

Shanghai’s “Informal” Entrepreneurs

China’s “Informal” Entrepreneurs

"I think it should be called Floating recycling industry, or non-fixed recycling. Because in the end the stuff we recycled all end up in formal recycling companies ”

应该叫 “流动式废旧物资回收行业” 较为合理或者 “非固定式废旧物资回收业”，”正规” 这两字用字有些许不妥，因我们最后一个环节基本上都是流向了正规的回收企业！

Large Collection Point Owner – 15 years in the business

China’s “Informal” Entrepreneurs

我们不可能一直在上海，以后回老家开一个废品回收站，还要买套房子。

“We won't be in Shanghai forever. We would like to move back to our hometown and open a recycling center there. We hope to buy an apartment too.”

我一个中学学历的，在上海能有这份工作已经很知足了。

“I only have a middle school degree. I am lucky to have the business in Shanghai.”

童围 (Tong Wei) –A residential Collector

China’s “Informal” Entrepreneurs

“My son is now studying at University in Henan, and my little girl is a senior in high school in Shanghai. She is good at English and would like to apply for Shanghai International Studies University next year. They definitely will have a brighter future. I’m glad our life here can make some contributions to their life.”

我儿子正在河南读大学，女儿在上海读高中。她英语很好，打算明年报考上海外国语大学。他们的未来一定比我们的强多了，很欣慰我们在这里的努力对他们有帮助。

C & D Collectors – A couple from Henan Province

The Market Mechanism - Collection

Wood ~ 0.06 – 0.1

Copper ~ 20 – 35

Iron ~ 0.7 – 0.8

Cardboard ~ 0.3 – 1

Paper ~ 0.4 – 0.5

Aluminium ~ 6 – 7

All values in RMB/kg

Plastic ~ 2 Styrofoam ~ 0.5 – 0.8

Creating a market and/or economic model is key to achieving zero

“waste”

It’s all about circles

Where do the opportunities lie?

New (Bio)materials Particularly for short “stocks”

The Sharing Economy

Design for Dismantle

Product to Service Systems (PSS)

Consumer Movements

New Reuse/Recycling innovation

Who’s doing it?

Ecovative

Combination of agricultural waste and mushrooms that creates a shock proof and resistant packaging that is a replacement for polystyrene.

Material is fully compostable and adds nutrients to soil.

✔ New Material✔ New Recycling Innovation

Bio-Bean

Technology that generates high quality fuel and “coffee

logs” that can be burnt for energy and used on fires or

bbqs.

Currently in the research phase of bio-diesel

production.

✔ New Recycling Innovation✔ New Material

OLIO

A sharing economy platform that links consumers with

otherwise wasted food items.

It is both a B2C and C2C platform. Launched in London

and going worldwide.

✔ Sharing Economy✔ Consumer Movement

Who’s doing it?

So is zero waste achievable?

2030

Is zero “waste” achievable?

Government

Consumers

Entrepreneurs

Entrepreneurs – The early movers whoinnovative and drive development.

Government – Policy and incentives toencourage innovation?

Consumers – Behavioral and attitudechange required for full reduction.

Zero “Waste”

Entrepreneurs need a bit of help

The Challenge – Initiate Rebrand

We Chat group “Rebranding Waste”

Over the next week can we come up with a new word or phrase to define the “waste” that is

reused/has value and therefore should not be considered waste?!

Private Group – Password: 0000

Thank You!!

www.coresponsibility.com