Rebranding

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Rebranding. Golf Canada – a member-based organization governed by the Royal Canadian Golf Association (RCGA) – is the governing body of golf in Canada, representing more than 350,000 members at 1,600 clubs across the country. - PowerPoint PPT Presentation

Transcript of Rebranding

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Rebranding

• Golf Canada – a member-based organization governed by the Royal Canadian Golf Association (RCGA) – is the governing body of golf in Canada, representing more than 350,000 members at 1,600 clubs across the country.

• Recognized by Sport Canada as the National Sport Organization (NSO) for golf in this country, Golf Canada is responsible for promoting participation in and a passion for the game of golf in Canada.

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Provincial Golf Associations

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Golf Canada

CN Future Links / Learn to Play CN Future Links gives children ages 6-18 the chance to enjoy the game

of golf. Last year alone more than 111,000 children participated in CN Future Links programs across Canada. www.cnfuturelinks.com

Golf in Schools The National Golf in Schools (NGIS) Program is a program designed by

Golf Canada, the Canadian PGA and in partnership with Physical Health Education Association (PHE) of Canada to get the sport of golf into elementary schools across Canada. www.nationalgolfinschools.com

For grades K – 6 $475 tax deductable donation provides a school with everything needed to run the program

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Team Canada

Team Canada Provides access to world-class resources including coaching, nutrition, sport science,

mental management, equipment, elite competitive opportunities and builds on the support that team members have received in their development years from their family, member clubs, personal coaches, university programs and provincial golf associations.

Examples of current Team Canada successes: Nick Taylor – #1 ranked amateur golfer in the world (2009)Matt Hill - #2 ranked amateur golfer in the world (2009)Jennifer Kirby – Ontario Amateur & Junior Girls Champion National Amateur & Junior Girls Champion

Team Canada Club Join Team Canada Club and support Team Canada by donating $500 (receive a $430 tax receipt & Team Canada souvenirs)

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Activate Your Card

Go to www.golfcanada.ca to activate your membership

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Golf Canada Member Benefits

To enhance the value of belonging to Golf Canada, our corporate partners provide additional value to members.

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RBC Insurance

Golf Coverage

• Up to $5000 in golf cart damage • Up to $2,000 rebate on membership dues (illness).• Immediate replacement of clubs if lost• Payment of incidental charges for clubs delayed in travel

• 5 % - 15 % off Home and Auto Insurance• 2% of each policy sold is donated back to the game(Some members have saved as much as $700 a year)

Proceeds shared equally by Golf Canada and provinces

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InterContinental Hotels Group

Book a room anywhere in the world through www.golfcanada.ca/ihg and receive great discounts on room rates.

By booking your hotel stay at one of IHG's properties through Golf Canada, IHG will donate 9% of your stay to Golf Canada's grassroots programs CN Future Links and National Golf in Schools.

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itravel2000

Golf Canada Travel Club

Only accessible to Golf Canada members

• Features unique golf destination packages, including free or discounted golf

• Destinations around the world including the Caribbean, Las Vegas, Florida, Ireland

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Aeroplan

Redeem Aeroplan Miles for $50 Golf Canada Gift Certificates 7000 Aeroplan Miles = $50.00 Can be used at any participating Golf Canada member club for

green fees, food and beverage and merchandise

The club receives the full $50 value back from Golf Canada for redeemed Gift Certificates

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BlackBerry Application

All base level members receive access to a searchable Easy Guide to the Rules of Golf, entering their handicap on the go and a selection of the top leaderboads

Gold Members receive GPS for golf and Swingview to track your club distances

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Traditional Values of Membership

• Access to the RCGA Network and the ability to maintain an RCGA Handicap Factor (click on the RCGA Network link at top of page)

• Free home delivery of Golf Canada magazine • Membership in your provincial association.

As a valued Golf Canada member, you have access to all these benefits PLUS:

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Gold Membership

This $25.00 Upgrade includes:All the benefits of the base membership PLUS:

• Access to GPS distance mapping on your BlackBerry smartphone

• Swingview to track your shot distances by club

• Enhanced hospitality at the RBC Canadian Open and the CN Canadian Women’s Open

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Just the beginning

Together we are shaping golf’s future

Thank you !