Rebooting Politics: The 2008 Obama Campaign

The Big Picture

Welcome to the Age of Mass Participation in Politics

Who’s Online?

The Internet is a “main source” for political news

Voter-Generated Content

• 1 in 3 Americans have posted a comment or rated something online.

• 1 in 4 have watched a home-made video about the election.

• 1 in 5 report sharing something online that they created themselves.

You’re Swimming in a Sea of Voter-Generated Content

It’s Not Just for Teenagers

• Average Facebook user is in their mid-late 20s. (Source: Comscore)

• Average YouTube user is in their mid-30s (Source: YouTube)

• Average political blog reader is in their mid-40s (Source: Blogads.com)

Obama Metrics

• 13 million email addresses • 3.95 million donors• 2 million profiles created on myBO• 200,000 offline events planned• 35,000 groups created• 70,000 myBO fundraising pages = $30m• 1 million sign-ups for text-messages• 3.2 million Facebook friends (up 1m since

Election Day!)

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www.personaldemocracy.com

6th Annual Conference

Save the date: June 29-30, 2009

Jazz at Lincoln Center, NYC