Reboot10: Free the Battery Humans
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16-Sep-2014 -
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Transcript of Reboot10: Free the Battery Humans
Free the Battery Humansa contribution to Reboot 10 and its
discussion of the term ‘free’, June 2008
www.headshift.com
Lee Bryant
http://www.usdesignstudio.co.uk/freerange.html
this is not an anti-corporate talk
big companies are not going away
they may be the key to real change
freedom comes in bubbles...bubbles are fragile and can disappear
we can codify freedoms and values in law, rules, process ... and now code
sometimes the codification goes wrong and ‘the system’ takes over
but codification gives longevity toideas, process and ways of working
modern corporations bear the imprintof various stages of development
Weberian bureaucracy Industrial Revolution Taylorism
technology has played a key role inthe development of our organisations
enterprise IT has taken on very old organsational models and metaphors
but we left behind the ‘mass’ era and entered the ‘networks’ era long ago
the early promise of IT and the ‘net has been lost in control structures
key message:
consumerisation of enterprise IT is our chance to think about codifying new human, connected values for the future
3 dimensions:(i) more efficient, better business(ii) better workplaces, happier workers(iii) socialising corps as global citizens
taylorism in a complex world is too expensive as a business strategy
humanising the enterprise, trusting people and welcoming ‘Generation Y’
corporate power vs global scrutiny:can we help socialise corporations?
are corporations evil? no ...they are made of people
but we need to place people above structures and systems
what do social tools have to offer?
(cc) http://www.flickr.com/photos/yuan2003/403643949/
social networks + weak ties = an organisational immune system
human-powered organisation of info and negotiation of language / meaning
the social web has taught us a lotabout how trust breeds trust
helping corporations engage in difficult conversations with the wider world
building empathy by understanding the complicated problems we all face
how do we codify the values, freedoms and affordances of the social web
within the DNA of large companies?
without recreating Kundera’s joke
please think about that
free the battery humans!it’s a triple bottom line win ;-)
Free the Battery Humansa contribution to Reboot 10 and its
discussion of the term ‘free’, June 2008
www.headshift.com
Lee Bryant
image creditsEscape from the windowless world on FlickrThe new cubicle on FlickrMonday morning on Flickrcubicle donutDilbert Nightmare on FlickrMemorial to the victims of Communism on FlickrMFJ Telegraph Key on FlickrProce55ing Source Code on FlickrFlickr Photo Download: rows and rowsFlickr Photo Download: IBM System 360Lenin on Flickrfree stampSugar Conveyor, Liverpool on Flickrnetwork threat diagram3 fishL'Unilever brucia le foreste del Borneo on FlickrLolcats evil planConversation on FlickrGlobalwarming Stoopid on FlickrJessica WittebortLee Bryant
special thanks to Usdesign for permission to use the cover image: http://www.usdesignstudio.co.uk/freerange.html
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