REBELS WITH A CAUSE - helpfoodbanks.org
Transcript of REBELS WITH A CAUSE - helpfoodbanks.org
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REBELS WITH A CAUSE
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Rebelicious was born
out of a love for
delicious tasting
food for both adults
and children. We
believe in feeding
childrens' discovery
We create
healthy sauces
and condiments
with an
international twist
Creating social
change through
supporting local
suppliers and
cutting down on
childhood obesity
We take pride
in our planet;
we care about
sustainability
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The Team.
OUR CHIEF TASTERENJOYS OUR SAUCES
OFTEN USED ATDOLL'S TEA PARTIES
CO-FOUNDEROttilia AviramCHIEF CONTROLLER
OF CALM
CO-FOUNDERBarry Amey
(BEHIND THE SCENES)
EXPERIENCED CHEF AND NPD
ADVISORS AND PARTNERS
LUCY COX BUSINESS
DEVELOPMENT
ADVISOR
CHILLI MASH CO. AA BRC GRADE, UK MANUFACTURER
WITH A STRATEGIC PARTNERSHIP
UNLOCKING
POTENTIAL
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Our Story
Felicity enters
our world, a
bundle of joyDaddy cooks
amazing food
for usWe try and find food with no salt and sugar so we can all eat together
2016
2016
BACK to work
and commuting
2016Daddy comes up
with recipes2016
We move to
Cornwall
2017
We make lots of sauces and find local andnational suppliers
WIN AWARDS
2015
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Our Story
CONTINUES... KETCHUPS
LAUNCH IN TO
RETAILERS AND
INDEPENDENT SHOPSOur smoked
tomato ketchup
wins best in children's
category nourish awards
2020
2021
20222023
2018
2019
LAUNCH OF CBD SOFT DRINKS
LAUNCH OF TWO nEW
SAUCES AND KETCHUPS
RETAILER PITCHES
NEW PACKAGING
LAUNCH INTO FOOD SERVICE
EUROPEAN LAUNCHES
NPD
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Rebelicious are healthy
sauces and condiments
for you and your children
to eat together, cutting
down time in the kitchen
cooking and spending more
time with family
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Redefining condiments
and sauces for adults
and children in a
rebellious way...
There are no healthy
sauces / condiments
with no added salt
and no refined
sugars, we want to
change that
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Why Rebelicious?
Consumers today value
quality ingredients. We
believe that condiments
have been bringing great
food down for far too
long After all, every
mouthful of food is
often consumed with a
condiment, so why not
choose the best?
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The Market
Sugar free product
sales 120% INCREASE
50%
looking for brands that are good for people & the planet.
of shoppers feel a higher sense of trust when brands provide
complete easy to understand product
benefits.
food products too high in sugar, fat and salt, new research shows
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Data
Public Health England
found children have
already exceeded the
maximum recommended
sugar intake for an
18-year-old by the
time they reach their
tenth birthday
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Rebelicious
differences
HOW DOES REBELICIOUS FIT IN THE WIDER CATEGORY?
But we don’t
contain salt!
#rebels
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Rebelicious
differences
#GUTHEALTHTHE ONLY KETCHUPS IN THE UK MADE WITHRAW ORGANIC VINEGAR CONTAINING 'THE MOTHER'*.
CONTAINING CLOUDY CIDER VINEGAR WITH THE MOTHER
VEGAN
gut-friendly bacteria
COnTAINS NO REFINED SUGARS
NO ADDED SALT
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Rebelicious
differences
Tomato
Sweetness
Vinegar
Flavouring
Spicing
Provenance
Salt
Vine ripened tomatoes
Apples, agave nectar
Raw Organic Vinegar
Onion, garlic, ginger
Our little secret
Cornwall and UK
No added salt
Tomato concentrate
High fructose corn
syrup(!) Spirit vinegar
Salt, onion powder
Spice extracts
USA / UK
Salt added
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Condiments
Flavours FlavoursBeetroot
and HorseradishSmokedTomato
Tomato
Sauces
Korma Roasted Pepper & Tomato
RRP: £3.45 RRP: £3.60
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Rebels
with a cause
RECIPES DEVELOPED
IN HOUSE
PARTNERS
FUNDING
INVESTMENT
TARGETS
2020
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Competitive
Advantage
50% 70%179% 100%
Less sugar
Less salt
Less calories
more flavour
sugarwise certification
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Our sauces &
condiments
Local
suppliers
No
added
salt
Contains
real vegFree from
refined
sugar
Award
winning
Beetroot
ketchup
Fibre Iron
Potassium
Manganese
Vitamin C
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Smoked tom
ketchup
Fibre Folate
Potassium
Lycopene
Vitamin K
Coconut
(korma sauce)
Lauric acid
Phosphorus
Manganese
Fibre
Potassium
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How we fit
with your range
Sauces and condiments
We would sit here. All of thesepacks claim the same thing onthe FOP:
NATURAL INGREDIENTSGLUTEN-FREENO ARTIFICIAL COLOURS OR FLAVOURINGCALORIES
To get new users in, you need something that is unique. Something that is genuinely better for you and claims this on the FOP to the consumer. We claim:
To be salt free, so our sauces andketchups are suitable for childrenas well as adults. No-one else does this.
We use real tomatoes and BeetrootOur Beetroot ketchup contains: 83% beetrootand Tomato ketchup contains: 80% tomatoesBut we don’t
contain salt! #rebels
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Food
for
Good.
FAMILIESRECIPES
GIVING
BACK
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OUR ROAD
TO GROWTH£200K
Sep 2020: We will raise funds upon a tested marketing plan
2020/2021: Accelerate growth
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Marketing
support
Events
Social Always-on influencer outreach & social media marketing. Scheduled social calendar to incorporate & celebrate exciting launches and brand events.
From supper clubs and open panels on nutrition and wellbeing, we are always looking to do something a little different that best represents our team and our brand.
POSDesigned in-houseand made by our bare hands in our studio
PopUp
PR
Portable pop-up bar forsurprise samplings & events.
PR will work hand in hand with social media to get rebellious coverage.
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We have a real purpose. A key focus of ours is to be rebelliously good to people which is why we are focused on working to reduce childhood obesity.We are not purely another sauce brand on the shelf.
#sauceagainstthenorm#rebelsauces
Good for
people
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OTTILIA AVIRAM: [email protected] ’
FOLLOW US: @REBELSAUCES ’ REBELICIOUSSAUCES.CO.UK
REBELS WITH A CAUSE