REASONS WHY PEOPLE REASONS WHY PEOPLE SMOKE:SMOKE:

Groups of 3-4Groups of 3-4 15 = great15 = great10 = good10 = good8 = yuk!8 = yuk!

Each know 5Each know 5

REASONSREASONS::COOL, MAKE FRIENDS, TASTE, COOL, MAKE FRIENDS, TASTE, ADDICTED, PARENTS SMOKE, ADDICTED, PARENTS SMOKE, PEER PRESSURE, LOOK OLDER, PEER PRESSURE, LOOK OLDER, LOSE WEIGHT, SCHOOL/FAMILY LOSE WEIGHT, SCHOOL/FAMILY PROBLEMS, CURIOUSITY, ADS, PROBLEMS, CURIOUSITY, ADS, ROLE MODELS, FALSE INFO, ROLE MODELS, FALSE INFO, STRESS/RELAX, EXPERIMENT, STRESS/RELAX, EXPERIMENT, EMOTIONAL PROB., BORED, BUZZ EMOTIONAL PROB., BORED, BUZZ LOW SELF CONCEPT, REBELLION, LOW SELF CONCEPT, REBELLION, INVINCIBLE INVINCIBLE

What % of adults smoke?What % of adults smoke?90% 75% 50% 25%90% 75% 50% 25%

2008 = 17%2008 = 17%88thth graders? graders?

WHY DOES IT SEEM LIKE WHY DOES IT SEEM LIKE SO MANY SMOKE?SO MANY SMOKE?

Smokers…Smokers…Nonsmokers…Nonsmokers…Noticeable…Noticeable…

Perception versus Perception versus FACTS!FACTS!

TOBACCO:TOBACCO:STATISTICS:STATISTICS: -46 million smokers (adult) 20%-46 million smokers (adult) 20% -1964: 52% men 32% women-1964: 52% men 32% women -1975: 39% men 29% women-1975: 39% men 29% women -1986: 29% men 23% women-1986: 29% men 23% women -1997: 25% adults-1997: 25% adults -2007: 23% men 18% women-2007: 23% men 18% women -2008: -2008: 17%17% (taxes up $1.86!)(taxes up $1.86!)

What else might make What else might make less people smoke?less people smoke?Changes 6/2010:Changes 6/2010:No free samplesNo free samplesNo more “lite”, “light”…No more “lite”, “light”…Stronger Warnings…Stronger Warnings…NYS taxes up = $1.60 per packNYS taxes up = $1.60 per pack

TOBACCO:TOBACCO:SURGEON GENERAL’S REPORT:SURGEON GENERAL’S REPORT:

1964: “...may be hazardous”1964: “...may be hazardous”

1975: “…is dangerous”1975: “…is dangerous”

SURGEON GENERAL:SURGEON GENERAL:1986: “…causes lung cancer, 1986: “…causes lung cancer, heart disease, emphysema, and heart disease, emphysema, and may complicate pregnancy.”may complicate pregnancy.”

“ “...may result in fetal injury, ...may result in fetal injury, premature birth, and low birth premature birth, and low birth weight.”weight.”

“ “..contains carbon monoxide.”..contains carbon monoxide.”

SURGEON GENERAL:SURGEON GENERAL:1986: “…quitting smoking now 1986: “…quitting smoking now greatly reduces serious risks greatly reduces serious risks to your health.”to your health.”

STATISTICS:STATISTICS:17-18 yr. olds: 63% tried17-18 yr. olds: 63% tried

************* grades 9-12 who do ************* grades 9-12 who do NOTNOT smoke**************smoke**************

82% 82% dailydaily 72% 72% monthly monthly

*************grade 8 in GCS who do *************grade 8 in GCS who do NOTNOT**********************************

95% 95% dailydaily 85% 85% monthlymonthly

Advertising: “The Big : “The Big Sell”Sell”Being part of the Being part of the crowd(Bandwagon), crowd(Bandwagon), relaxation, beauty, relaxation, beauty, outdoors, status (cool), outdoors, status (cool), macho, low tar/nicotine, macho, low tar/nicotine, independence, cost.independence, cost.

Marketing to Marketing to ChildrenChildren

        

       

        

       

        

       

        

       

Marketing to Marketing to Children Children

STATISTICS:STATISTICS:-60% of smokers start by age 14-60% of smokers start by age 14-90% of smokers start by age 18-90% of smokers start by age 18

-Do you think advertisers and -Do you think advertisers and tobacco companies know this?tobacco companies know this?

-Smoking costs $100 Billion/yr in -Smoking costs $100 Billion/yr in DamagesDamagesHealth, life, home owner’s insurance Health, life, home owner’s insurance increases to cover cost of people who increases to cover cost of people who smoke.smoke.Absenteeism-production is down so gross Absenteeism-production is down so gross income is down = price of all products income is down = price of all products increases.increases.

STATISTICS:STATISTICS:

STATISTICS:STATISTICS:-Smoking causes 430,000 -Smoking causes 430,000 deaths/yr.deaths/yr.

-Secondhand smoke kills -Secondhand smoke kills 53,000/yr.53,000/yr.

-1,200 die/day 3,900 try/day-1,200 die/day 3,900 try/day

Tobacco PSATobacco PSA

DISEASES:DISEASES: SMOKING IS RELATED TO OR SMOKING IS RELATED TO OR CAUSES THE FOLLOWING:CAUSES THE FOLLOWING:

lung cancer; heart disease;heart disease; stroke; S.I.D.S.; stroke; S.I.D.S.; cancer of the lips, mouth, throat, stomach, bladder, kidney, and pancreas; ulcers; pneumonia; blindness;ulcers; pneumonia; blindness;

Heart AttackHeart Attack

Brain Attack (Stroke)Brain Attack (Stroke)

DISEASES:DISEASES:frequent upper respiratory frequent upper respiratory illnesses(colds, flu); asthma;illnesses(colds, flu); asthma;

chronic bronchitis; emphysema;chronic bronchitis; emphysema;miscarriages; blood clots; high miscarriages; blood clots; high blood pressure; aneurismblood pressure; aneurism

reading problems; ( ear wax)reading problems; ( ear wax)

Smoking Cowboy!Smoking Cowboy!

90%+ lung cancer (80,000) 80% atherosclerosis- hardening of the arteries90%+ emphysema- (no cure)80-90% chronic bronchitis25% coronary heart disease- twice the risk of death. Single most important cause. (188,000)

SHORT TERM NEGATIVESHORT TERM NEGATIVE EFFECTSEFFECTS::

DAMAGE DEPENDS ON:DAMAGE DEPENDS ON:1 age when you began 2 # of cigarettes you smoke3 how many years you smoke4 degree you inhale

Bennett enjoys a smoke!Bennett enjoys a smoke!

““There is no such thing as a There is no such thing as a safe cigarette. The terms safe cigarette. The terms ‘Ultra Light’, ‘Light’, ‘Ultra Light’, ‘Light’, ‘Medium’, and ‘Mild’ [as well ‘Medium’, and ‘Mild’ [as well as ‘Low Tar and Nicotine’] as ‘Low Tar and Nicotine’] are used as descriptors of are used as descriptors of strength of taste and flavor. strength of taste and flavor. [They also indicate the [They also indicate the average amount of tar and average amount of tar and nicotine per cigarette.] nicotine per cigarette.]

The amount of tar and nicotine The amount of tar and nicotine you inhale will be higher than you inhale will be higher than stated if you blockstated if you block ventilation ventilation holes, inhale more deeply, holes, inhale more deeply, take more puffs or smoke take more puffs or smoke more cigarettes. You may more cigarettes. You may not inhale less tar and not inhale less tar and nicotine than regular nicotine than regular cigarettes.cigarettes.

You should not assume that You should not assume that brands with [such] brands with [such] descriptors are less harmful descriptors are less harmful than ‘full flavor’ cigarettes or than ‘full flavor’ cigarettes or that smoking such cigarettes that smoking such cigarettes will help you quit. If you are will help you quit. If you are concerned about the health concerned about the health effects of smoking, you effects of smoking, you should quit.” should quit.” -Philip Morris, -Philip Morris, Inc 2002Inc 2002

POISONS/POLLUTANTS:POISONS/POLLUTANTS:

4,800 chemicals in smoke: carbon monoxide, nicotine, “tars”(200), lead, arsenic, hydrogen cyanide, ammonia, benzene, formaldehyde, , plutonium.

Ban tobacco??Ban tobacco??EconomyEconomy5-year plan: 5-year plan: Retrain, redistribute, Retrain, redistribute, retool…corn vs oil…retool…corn vs oil…

CARBON MONOXIDE:CARBON MONOXIDE:Poisonous; takes the place ofoxygen in blood, so decrease inathletic ability and ability to dohard work. Major cause ofRespiratory Diseases; HeartDisease; Damages Fetus. Notfiltered out! (4-6 hours)

NICOTINE:NICOTINE:Addictive stimulant (drug) increases blood pressure and heart rate; heart has to work harder resulting in more heart disease.

““TARS”:TARS”:Brown, sticky substance inside lungs. Ammonia slows down and Tars destroys cilia, resulting in more Respiratory Diseases.

(colds, flu, “hacking cough”, etc.)

Quitting:Quitting:Any method you choose must Any method you choose must help break the help break the mentalmental as well as well as the physical dependence. as the physical dependence. The mental dependence is The mental dependence is the toughest part of quitting. the toughest part of quitting. (see handout)(see handout)

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